This audiobook is narrated by an AI Voice.Over the last decade, I’ve built and scaled brands inside fiercely competitive markets, learning firsthand what actually creates momentum, resilience, and growth.But the age of Generative AI changes the rules entirely. The strategies that worked yesterday are no longer enough. Speed alone won’t save you. Automation alone won’t differentiate you.The Cognitive Brand is a strategic guide for founders and leaders navigating this ...

Over the last decade, I’ve built and scaled brands inside fiercely competitive markets, learning firsthand what actually creates momentum, resilience, and growth.But the age of Generative AI changes the rules entirely. The strategies that worked yesterday are no longer enough. Speed alone won’t save you. Automation alone won’t differentiate you.The Cognitive Brand is a strategic guide for founders and leaders navigating this shift. It introduces a new operating model where ...