An accessible, student-friendly handbook that covers all of the essential study skills that will ensure that Science, Engineering or Technology students get the most out of their course.Study Skills for Science, Engineering & Technology Students has been developed specifically to provide tried & tested guidance on the most important academic and study skills that students require throughout their time at university and beyond. Presented in a pract...

Unlock your brain's potential using mind mappingMind mapping is a popular technique that can be applied in a variety of situations and settings. Students can make sense of complex topics and structure their revision with mind mapping; business people can manage projects and collaborate with colleagues using mind maps, and any creative process can be supported by using a mind map to explore ideas and build upon them. Mind maps allow for greater creativity when recor...

Producing a dissertation has become a major requirement of most university courses, both undergraduate and Masters. It's likely to be the largest single piece of work you'll have to submit - and also the hardest!Writing a Dissertation For Dummies walks you through all the practical and theoretical aspects of writing a dissertation to help you produce a first-class work. This guide is ideal for any student in the broad range of the social sciences, from anthropology to law,...

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to gre...

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include:AESTHETICS, BEAUTY, AND BEHAVIOR: Why do stri...

If the aim of a PhD is to develop the skills of a professional academic researcher, how should you go about it? Using the principles of skill development as a foundation, this book provides a unique approach to the most common challenges of PhD research, including: - Getting to know the literature in your field - Developing your research ideas - Becoming a better academic writer - Coping with the stress and unpredictability of research - Publications and presentations - Writing, submitting...

Now in its 9th edition, this extensively revised and updated handbook explains how you can write reports that will be: * Read without unnecessary delay * Understood without undue effort Accepted, and where applicable, acted upon / Divided into three parts, the book looks in detail firstly at the practical side of report writing: * Preparation and planning * Collecting and handling information * Writing and revising / Secondly, at the creative side of report writing: * Achieving a good styl...

A compendium of tools and techniques that every innovator needsThe Innovator's Toolkit is an essential companion for every innovator, innovation team leader, operations manager, and corporate change agent who needs to drive organic growth. Written and presented in an easy-to-use reference format, the book helps users understand why, when, and how to apply each technique for maximum benefits and results. The fifty-plus tools and techniques in this book are ...

Student Essentials: Study Skills – in one hour gives you all the skills you need when studying. Taking you step-by-step through every stage, helping you develop and refine your skills for university study success. Student Essentials: Study Skills – in one hour is packed full of jargon-free, practical advice to help you really get to grips with successful study skills. Checklists and exercises ensure you tackle each stage of study head on and develop key skills. From devel...

This book enables students to think about personal, academic and career goals and to plan a path to success. It is full of activities that develop valuable career skills and can be considered as a follow on to The Study Skills Handbook, as it addresses the next stage in development for many students.

The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success,...

Students need to learn to manage their time, organise their studies, understand, learn, and convey a lot of information – and they need to learn to do it quickly. Whether you’re fresh out of school, or a mature student returning to education, you now don’t need to feel alone!With Study Skills For Dummies, you'll be given the know-how and confidence to achieve consistent results every time – and a lack of preparation will become a thing of the past.Discover ...