‘As a pioneer in the age when social media has become India’s new political pulpit and argumentative townsquare, Ankit Lal is perfectly poised to chronicle India’s transformational tryst with Twitter and Facebook andwhatever comes next.’ – SHEKHAR GUPTA, senior journalist and recipient of the Padma Bhushan‘This book is a must-read for anyone who wants to understand how social media has shaped India in the past decade.’ – ARVIND KEJRIWAL, chie...

How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India?On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before.Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine th...

Vir Sanghvi is probably the best-known Indian journalist of his generation. Founder editor of Bombay, his career has included editorship of Imprint, Sunday and The Hindustan Times. Sanghvi also has a parallel career as an award-winning TV interviewer and has hosted various successful shows on the Star TV network and on the NDTV news channel. One of India's premier food writer, his book Rude Food won the Cointreau Award, the international food business's Oscar, for Best Food Literature Book...

How can America's information technology (IT) industry predict serious labor shortages while at the same time laying off tens of thousands of employees annually? The answer is the industry's flexible labor management system--a flexibility widely regarded as the modus operandi of global capitalism today. Global "Body Shopping" explores how flexibility and uncertainty in the IT labor market are constructed and sustained through concrete human actions.Drawing on in-depth field...

THE STORY OF 2014The political game in India has fundamentally changed - and in ways that are hard to pin down. The grand old party has collapsed, the crown prince has been vanquished. A right-wing government rode to power on the back of the unprecedented cult its leader has created around himself. The challenger, temporarily winded, has not lost hope. Senior journalist - and now political activist - Ashutosh has had a rare ringside view of modern Indian political history. When he s...

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in it...

'During my tenure I had to take many tough decisions. I had applied my mind totally in an unbiased manner after eliciting opinions from legal and constitutional experts. The primary aim of all the decisions was to protect and nurture the sanctity and robustness of our Constitution.'Turning Points takes up the incredible Kalam story from Wings of Fire. It brings together details from Dr A.P.J. Abdul Kalam's career and presidency that are not generally known, as for the firs...

This book is an alternative representation of my thoughts, which have been presented more comprehensively in another of my books Writings @ Ankur Mutreja. I felt the need to publish this book separately to cater to the needs of those readers who don't have much time to read books. The book is indeed a light reading.The book starts with the chapter entitled Satire, which, as the name suggests, comprises pointed attacks on the societal idiosyncrasies and hypocrisies, albeit mockingly...

‘[Ajith’s book] is the first full account I have seen between hard covers which is exclusively about a journalist’s adventures and journeys in the field... An extraordinary first “rough draft of history”, a portraitof India from the 80s to the present time.’ – Vinod Mehta‘Ajith Pillai’s account of his journalistic odyssey covers the period of India’s Great Transformation from the 1980s to the present. He does so with incisive wit and insight into a br...

This book provides a unique perspective on Arvind Kejriwal and the Aam Aadmi party (AAP) through the keen observations and first-hand insights of an active AAP volunteer and close personal friend of Kejriwal from his undergraduate days at IIT Kharagpur. They re-connected more than a decade after IIT at UC Berkeley when Kejriwal was on a visit while still actively running his NGO, Parivartan, and have remained in contact ever since. The book captures Kejriwal 's transition from a social act...

Most books on journalism today are either too complex to comprehend or too superficial. Barun Roy has really done a remarkably good job to fill a long-felt vacuum. This guide introduces basic tools of the applied journalism in simple language. It provides step-by-step instructions to develop skills in the field. Any person interested in journalism, mass communication and in public relations will find this book very interesting, informative and useful. It could even motivate you to contribu...

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling ...