Learn how to define develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short and long-term objectives, how to put toether the right team for the right job, how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasbility studies to budgeting forecasts to hel...

Focus your organisation on customers and form successful working partnerships with clients.

Learn all you need to know about helping others to achieve their fullpotential. From defining performance targets to supporting staff asthey progress Coaching Successfully shows you how to motivate othersto develop themselves promoting initiative and self-responsibility.Find out how to adapt your coaching style to suit both teams andindividuals how to use delegation as a coaching tool and how toovercome negative attitudes. Power tips help you handl...

GET THE RESULTS YOU WANT IN INNOVATION. FAST.Companies that innovate successfully get six key things right – planning, pipeline, process, platform, people and performance. If you want to seek out new commercial opportunities and develop new and better ways of doing things, then you need to get them right too. Fast Track to Success: Innovation will teach you the key skills you need to excel in innovation and accelerate your career development. It includes:

Are you tired of never achieving your dreams and goals and watching opportunities pass you by?Are you tired of living on the edge because of all the stress you have in your life from procrastinating?"Procrastination is the process by which people intentionally or habitually delay a task by finding excuses to avoid it, or ignoring it altogether."Everyone procrastinates from time to time. For some people, procrastination is a nuisance slowing down the inevitable. But ...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are increasing each year. According to surveys, shopper marketing is growing even faster than internet adverti...

Being an introvert is truly an advantage in business and leadership if you know how to leverage it! Having used her introversion to her advantage, the author went from new college graduate to holding responsibility for a $750 million business in just 10 short years. This eBook tells you how she did it and reveals very specific, actionable steps introverts can take to be abundantly successful in business, leadership and life. Importantly, the steps recommended are designed to be fully comfo...

How do you create your own definition of success—and reach your unique potential?Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to “success” as defined by those around us—and ultimately, are left feeling dissatisfied.Each of us is unique and brings distinctive skills and qualities to any situation. So why is it that most of us fail to spend sufficient time learning ...

Sharing discoveries from a groundbreaking study that separated the leadership skills that get results from those that are inconsequential or harmful, Leadership 2.0  introduces a new paradigm of leadership.In today’s fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us adapt and strike out ahead of the pack.Leadership 2.0  delivers a step-by-step program ...

You've just been promoted to a managerial position for the first time -- congratulations! But beware: the managerial role differs markedly from the individual contributor role. Go into the job with mistaken assumptions about what to expect, and you just may be blindsided by surprising realities.This book helps you lay the foundation for succeeding in your new role, explaining how to:· Discard the "doer" role of the individual contributor for the orchestrating role of the ma...

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron WillinghamIf you’ve tried manipulative, self-focused selling techniques that d...