«In front of us there is a treasure of nature, which seems to say: defend me, protect me, let me know. We approach the waterfall at an accessible point and sink our hands into a pool. It's good, it's very light ... The water we tasted has conquered us immediately and, moreover, the place is enchanting. The idea of commercial is as good as water itself. A few days later, my father summoned me to his office: "Alberto, take care of you". "But Daddy, I do not care about this thing, I have othe...