Public Relations in Marketing & Sales & Business & Finance eBooks

Beautiful PR

Finding your brand’s heartbeat for authenticity in communication

by Sophie Attwood ...

**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Dis... ... Read more

£5.21 or Free with Kobo Plus

**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Dis...
... Read more
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

by Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Read more

£3.99

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Read more
This is Marketing

You Can’t Be Seen Until You Learn To See

by Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

£8.99

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

£14.99

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Read more
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

by Aurora Winter ...

Series series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Read more

£6.74 or Free with Kobo Plus

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
... Read more
Enchantment

How to Charm, Influence and Persuade

by Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

£6.99

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
... Read more
Crystallizing Public Opinion

by Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Read more

£5.84 or Free with Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
... Read more
Pitch Perfect

How to Say It Right the First Time, Every Time

by Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

£10.99

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Read more
The Chief Event Officer’s Playbook

How to create transformational events

by Sasha Frieze ...

Business Book Awards Shortlisted in Sales and Marketing categoryExplore the art and science of how to create and curate transformational eventsIn an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host ... Read more

£0.89 or Free with Kobo Plus

Business Book Awards Shortlisted in Sales and Marketing categoryExplore the art and science of how to create and curate transformational eventsIn an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host
... Read more
The Best Dick

A Candid Account of Building a $1m Business

by Mike Sharman ...

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike ... Read more

£5.66

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike
... Read more
Dirty Little Secrets of Buzz

How to Attract Massive Attention for Your Business, Your Product, or Yourself

by David Seaman ...

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."The Arizona Republic"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and ... Read more

£7.82

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."The Arizona Republic"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and
... Read more
Smoke & Mirrors

How Hype Obscures the Future and How to See Past It

by Gemma Milne ...

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... Read more

Was £9.99 Now £2.99

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from
... Read more
Get Together

How to Build a Community With Your People

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

£8.99 or Free with Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Read more
Exploring Public Relations and Management Communication

by Ralph Tench, Stephen Waddington ...

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

£23.39

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic
... Read more
PR In A Week

A Public Relations Masterclass In Seven Simple Steps

by Brian Salter ...

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change ... Read more

£2.99

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change
... Read more
How to Generate Effective Press Releases for Social Networks

by Brian Solis, Deirdre K. Breakenridge ...

Series series FT Press Delivers Elements
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and how to make the most of them. <P style="MARGIN: ... ... Read more

£1.29

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and how to make the most of them. <P style="MARGIN: ...
... Read more
The New Prophets of Capital

by Nicole Aschoff ...

Series series Jacobin
As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; ... Read more

£4.85 or Free with Kobo Plus

As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet;
... Read more
Public Relations, Society & Culture

Theoretical and Empirical Explorations

Edited by Lee Edwards, Caroline E. M. Hodges ...

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of ... Read more

£38.69

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of
... Read more
Can We Do That?!

Outrageous PR Stunts That Work -- And Why Your Company Needs Them

by Peter Shankman ...

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game. ... Read more

£17.99

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
... Read more
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

by Markus Stahlberg ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

£19.43

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are
... Read more
#PRredefined

by Andy Green, Anne Gregory, Stephen Waddington ...

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference. The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what ... Read more

£0.89

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference. The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what
... Read more
Funds to the Rescue

101 Fundraising Ideas for Humane and Animal Rescue Groups

by Susan C. Daffron ...

If you work for a non-profit humane society or pet rescue group, you understand the importance of fundraising to your organization's long-term survival.Funds to the Rescue is written specifically for humane groups. This book saves you from wasting time as you search for new revenue streams to support your humane organization. The book begins with "The Hows and Whys of Fundraising" and follows with ... Read more

£3.59

If you work for a non-profit humane society or pet rescue group, you understand the importance of fundraising to your organization's long-term survival.Funds to the Rescue is written specifically for humane groups. This book saves you from wasting time as you search for new revenue streams to support your humane organization. The book begins with "The Hows and Whys of Fundraising" and follows with
... Read more
優雅毒舌的高情商回話藝術：與其暗吞悶氣，不如機智應對！向京都人學曖昧表達，以腦科學為基礎的表達絕技！

エレガントな毒の吐き方　脳科学と京都人に学ぶ「言いにくいことを賢く伝える」技術

by 中野信子 ...

Translated by 羅淑慧 ...

Series series 大眾心理學堂
真心話使人遍體鱗傷，過度正向其實更逼人。適量消極才能保護自己，幽默回應更能常保友誼。真正高明的拐彎回話藝術，反擊不留痕跡，回拒不傷感情。糾纏不清的奧客，好想直接拒絕接待；屢勸不聽的部屬，好想叫他乖乖聽話；想占便宜的親友，好希望他們別再得寸進尺。想直接大聲地說「NO」，但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好？有苦往肚吞，會悶出一身病；強迫自己正向看待，又像是自我欺騙。人生在世，碰到委屈當然要回擊，但要如何回的漂亮，回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺，戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式，藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺，他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧，實現超高明的溝通目的。受氣別忍耐，用優雅的毒回「不」在同儕、親... ... Read more

£5.03

真心話使人遍體鱗傷，過度正向其實更逼人。適量消極才能保護自己，幽默回應更能常保友誼。真正高明的拐彎回話藝術，反擊不留痕跡，回拒不傷感情。糾纏不清的奧客，好想直接拒絕接待；屢勸不聽的部屬，好想叫他乖乖聽話；想占便宜的親友，好希望他們別再得寸進尺。想直接大聲地說「NO」，但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好？有苦往肚吞，會悶出一身病；強迫自己正向看待，又像是自我欺騙。人生在世，碰到委屈當然要回擊，但要如何回的漂亮，回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺，戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式，藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺，他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧，實現超高明的溝通目的。受氣別忍耐，用優雅的毒回「不」在同儕、親...
... Read more
Masters of Disaster

The Ten Commandments of Damage Control

by Christopher Lehane, Mark Fabiani, Bill Guttentag ...

The foolproof guide to damage control from the "masters of disaster"Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us ... Read more

£10.43

The foolproof guide to damage control from the "masters of disaster"Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us
... Read more

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