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Freemium Economics

Leveraging Analytics and User Segmentation to Drive Revenue

by Eric Benjamin Seufert ...

Series series The Savvy Manager's Guides
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully ... Read more

£27.89

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully
... Read more
Expected Goals

The story of how data conquered football and changed the game forever

by Rory Smith ...

Shortlisted for the William Hill Sports Book of the Year Award 2022Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win. Data has now suffused almost every aspect of how football is played, coached, scouted and consumed. But it’s not the algorithms or new metrics that have made this change, it’s the people behind them ... Read more

£3.99

Shortlisted for the William Hill Sports Book of the Year Award 2022Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win. Data has now suffused almost every aspect of how football is played, coached, scouted and consumed. But it’s not the algorithms or new metrics that have made this change, it’s the people behind them
... Read more
What’s Mine Is Yours

How Collaborative Consumption is Changing the Way We Live

by Rachel Botsman, Roo Rogers ...

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Read more

£5.99

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill
... Read more
Oracle Quick Guides Part 3 - Coding in Oracle: SQL and PL/SQL

by Malcolm Coxall ...

Series Book 3 - Oracle Quick Guides
This is Part 3 of a series of quick learning guides for Oracle designers, developers and managers. Part 3 introduces completely new entrants to the main concepts of the SQL language and to the use and development of Oracle's PL/SQL procedural version of SQL. The guide includes details of how to install and use a SQL*Plus client and the basic use of Oracle's SQL Developer tool. The guide also ... Read more

£2.43

This is Part 3 of a series of quick learning guides for Oracle designers, developers and managers. Part 3 introduces completely new entrants to the main concepts of the SQL language and to the use and development of Oracle's PL/SQL procedural version of SQL. The guide includes details of how to install and use a SQL*Plus client and the basic use of Oracle's SQL Developer tool. The guide also
... Read more
Think Clearly

Eight Simple Rules to Succeed in the Data Age

by Kiko Llaneras ...

‘Kiko Llaneras is one of the most consistently interesting data journalists to have emerged in the last decade’John Burn-Murdoch, Chief data reporter, Financial TimesIt’s almost impossible to feel confident we’ve made the right choice when we are constantly faced with conflicting data. From choosing the right school for our children to understanding major social and political events, making ... Read more

£9.99

‘Kiko Llaneras is one of the most consistently interesting data journalists to have emerged in the last decade’John Burn-Murdoch, Chief data reporter, Financial TimesIt’s almost impossible to feel confident we’ve made the right choice when we are constantly faced with conflicting data. From choosing the right school for our children to understanding major social and political events, making
... Read more
If Then

How One Data Company Invented the Future

by Jill Lepore ...

Radio 4's Book of the WeekA Financial Times Book of the YearShortlisted for the 2020 Financial Times / McKinsey Business Book of the YearLonglisted for the National Book Award'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David RuncimanThe Simulmatics Corpor... ... Read more

£5.99

Radio 4's Book of the WeekA Financial Times Book of the YearShortlisted for the 2020 Financial Times / McKinsey Business Book of the YearLonglisted for the National Book Award'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David RuncimanThe Simulmatics Corpor...
... Read more
Targeted

My Inside Story of Cambridge Analytica and How Trump, Brexit and Facebook Broke Democracy

by Brittany Kaiser ...

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump.When Brittany Kaiser joined Cambridge Analytica – the UK ... Read more

£7.99

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump.When Brittany Kaiser joined Cambridge Analytica – the UK
... Read more
Getting Started with Bluetooth Low Energy

Tools and Techniques for Low-Power Networking

by Kevin Townsend, Carles Cufí, Akiba, Robert Davidson ...

With Bluetooth Low Energy (BLE), smart devices are about to become even smarter. This practical guide demonstrates how this exciting wireless technology helps developers build mobile apps that share data with external hardware, and how hardware engineers can gain easy and reliable access to mobile operating systems.This book provides a solid, high-level overview of how devices use BLE to ... Read more

£16.55

With Bluetooth Low Energy (BLE), smart devices are about to become even smarter. This practical guide demonstrates how this exciting wireless technology helps developers build mobile apps that share data with external hardware, and how hardware engineers can gain easy and reliable access to mobile operating systems.This book provides a solid, high-level overview of how devices use BLE to
... Read more
Access 2013 For Dummies

by Ken Cook, Laurie A. Ulrich ...

The easy guide to Microsoft Access returns with updates on the latest version!Microsoft Access allows you to store, organize, view, analyze, and share data; the new Access 2013 release enables you to build even more powerful, custom database solutions that integrate with the web and enterprise data sources. Access 2013 For Dummies covers all the new features of the latest version of Accessand ... Read more

£13.99

The easy guide to Microsoft Access returns with updates on the latest version!Microsoft Access allows you to store, organize, view, analyze, and share data; the new Access 2013 release enables you to build even more powerful, custom database solutions that integrate with the web and enterprise data sources. Access 2013 For Dummies covers all the new features of the latest version of Accessand
... Read more
SQL Queries for Mere Mortals

A Hands-On Guide to Data Manipulation in SQL

by John Viescas, Michael J. Hernandez ...

Series series For Mere Mortals
The #1 Easy, Common-Sense Guide to SQL Queries—Updated for Today’s Databases, Standards, and ChallengesSQL Queries for Mere Mortals ® has earned worldwide praise as the clearest, simplest tutorial on writing effective SQL queries. The authors have updated this hands-on classic to reflect new SQL standards and database applications and teach valuable new techniques.Step by step, John L. Viescas and ... Read more

£18.71

The #1 Easy, Common-Sense Guide to SQL Queries—Updated for Today’s Databases, Standards, and ChallengesSQL Queries for Mere Mortals ® has earned worldwide praise as the clearest, simplest tutorial on writing effective SQL queries. The authors have updated this hands-on classic to reflect new SQL standards and database applications and teach valuable new techniques.Step by step, John L. Viescas and
... Read more
Microsoft Excel VBA Codes Are Fun, Simple, and Easy to Learn In One Hour or Less: VBA for Students, Parents, and Professionals (First Edition)

by Kenny L Keys ...

This book is the first of three books to come in a series that is dedicated to making VBA in Microsoft Excel less scary for regular, everyday people. I’m committed to providing tutorials in a way that will allow my books to be as easily understood as watching a cartoon on your television screen; this is why pictorial examples dominates this book; the images will follow me step by step in the ... Read more

£2.96

This book is the first of three books to come in a series that is dedicated to making VBA in Microsoft Excel less scary for regular, everyday people. I’m committed to providing tutorials in a way that will allow my books to be as easily understood as watching a cartoon on your television screen; this is why pictorial examples dominates this book; the images will follow me step by step in the
... Read more
Access 2016 For Dummies

by Ken Cook, Laurie A. Ulrich ...

Your all-access guide to all things Access 2016If you don't know a relational database from an isolationist table—but still need to figure out how to organize and analyze your data—Access 2016 For Dummies is for you. Written in a friendly and accessible manner, it assumes no prior Access or database-building knowledge and walks you through the basics of creating tables to store your data, building ... Read more

£17.99

Your all-access guide to all things Access 2016If you don't know a relational database from an isolationist table—but still need to figure out how to organize and analyze your data—Access 2016 For Dummies is for you. Written in a friendly and accessible manner, it assumes no prior Access or database-building knowledge and walks you through the basics of creating tables to store your data, building
... Read more
Access 2010 All-in-One For Dummies

by Alison Barrows, Margaret Levine Young, Joseph C. Stockman ...

The all-in-one reference to all aspects of Microsoft Access 2010If you want to learn Microsoft Access inside and out, the nine minibooks in this easy-access reference are exactly what you need. Read the book cover to cover, or jump into any of the minibooks for the instruction and topics you need most. Learn how to connect Access to SQL Server, manipulate your data locally, use nifty new features ... Read more

£20.99

The all-in-one reference to all aspects of Microsoft Access 2010If you want to learn Microsoft Access inside and out, the nine minibooks in this easy-access reference are exactly what you need. Read the book cover to cover, or jump into any of the minibooks for the instruction and topics you need most. Learn how to connect Access to SQL Server, manipulate your data locally, use nifty new features
... Read more
Database Internals

A Deep Dive into How Distributed Data Systems Work

by Alex Petrov ...

When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it’s often difficult to understand what each one offers and how they differ. With this practical guide, Alex Petrov guides developers through the concepts behind modern database and storage engine internals.Throughout the book, ... Read more

£26.63

When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it’s often difficult to understand what each one offers and how they differ. With this practical guide, Alex Petrov guides developers through the concepts behind modern database and storage engine internals.Throughout the book,
... Read more
Access 2019 For Dummies

by Laurie A. Ulrich, Ken Cook ...

Easy steps to practical databasesPeople who really know how to build, populate, and simplify databases are few and far between. Access 2019 For Dummies is here to help you join the ranks of office heroes who possess these precious skills.This book offers clear and simple advice on how to build and operate databases as well as create simple forms, import data from outside sources, query databases ... Read more

£19.99

Easy steps to practical databasesPeople who really know how to build, populate, and simplify databases are few and far between. Access 2019 For Dummies is here to help you join the ranks of office heroes who possess these precious skills.This book offers clear and simple advice on how to build and operate databases as well as create simple forms, import data from outside sources, query databases
... Read more
Microsoft Excel Spreadsheet Data Formulas

by Kenny L Keys ...

This book will allow users to quickly master Microsoft Excel data formulas: left, right, mid, trim, len, find, index, if, and, or, iserror, hlookup, vlookup, concatenate, offset, match, small, and large. In order to create powerful mega-formulas, which are used to extract and manipulate data without using VBA or macros, users will learn how to nestle formulas. This book makes it much easier for ... Read more

£2.37

This book will allow users to quickly master Microsoft Excel data formulas: left, right, mid, trim, len, find, index, if, and, or, iserror, hlookup, vlookup, concatenate, offset, match, small, and large. In order to create powerful mega-formulas, which are used to extract and manipulate data without using VBA or macros, users will learn how to nestle formulas. This book makes it much easier for
... Read more
PHP and MySQL Web Development

by Luke Welling, Laura Thomson ...

Series series Developer's Library
PHP and MySQL Web Development, Fourth Edition The definitive guide to building database-drive Web applications with PHP and MySQL and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications. PHP is a powerful scripting language designed to enable developers to create highly featured Web applications quickly, and MySQL is a fast, reliable ... Read more

£20.60

PHP and MySQL Web Development, Fourth Edition The definitive guide to building database-drive Web applications with PHP and MySQL and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications. PHP is a powerful scripting language designed to enable developers to create highly featured Web applications quickly, and MySQL is a fast, reliable
... Read more
Professional Microsoft SQL Server 2012 Administration

by Adam Jorgensen, Steven Wort, Ross LoForte, Brian Knight ...

An essential how-to guide for experienced DBAs on the most significant product release since 2005!Microsoft SQL Server 2012 will have major changes throughout the SQL Server and will impact how DBAs administer the database. With this book, a team of well-known SQL Server experts introduces the many new features of the most recent version of SQL Server and deciphers how these changes will affect ... Read more

£35.99

An essential how-to guide for experienced DBAs on the most significant product release since 2005!Microsoft SQL Server 2012 will have major changes throughout the SQL Server and will impact how DBAs administer the database. With this book, a team of well-known SQL Server experts introduces the many new features of the most recent version of SQL Server and deciphers how these changes will affect
... Read more
Standard Deviations

the truth about flawed statistics, AI and Big Data

by Gary Smith ...

Did you know that chicken eggs can influence how computers generate random events? Or that humans can postpone death until after important ceremonial occasions? Or live three to five years longer if they have positive initials, like ACE?All these 'facts' have been presented with a straight face by researchers and backed up with convincing statistics. In Standard Deviations, economics professor ... Read more

£5.03

Did you know that chicken eggs can influence how computers generate random events? Or that humans can postpone death until after important ceremonial occasions? Or live three to five years longer if they have positive initials, like ACE?All these 'facts' have been presented with a straight face by researchers and backed up with convincing statistics. In Standard Deviations, economics professor
... Read more
Grokking Algorithms

An illustrated guide for programmers and other curious people

by Aditya Bhargava ...

"This book does the impossible: it makes math fun and easy!" - Sander Rossel, COAS Software SystemsGrokking Algorithms is a fully illustrated, friendly guide that teaches you how to apply common algorithms to the practical problems you face every day as a programmer. You'll start with sorting and searching and, as you build up your skills in thinking algorithmically, you'll tackle more complex ... Read more

£27.10

"This book does the impossible: it makes math fun and easy!" - Sander Rossel, COAS Software SystemsGrokking Algorithms is a fully illustrated, friendly guide that teaches you how to apply common algorithms to the practical problems you face every day as a programmer. You'll start with sorting and searching and, as you build up your skills in thinking algorithmically, you'll tackle more complex
... Read more
Microsoft Azure Essentials Migrating SQL Server Databases to Azure

by Carl Rabeler ...

Series series Introducing
Part of the “Microsoft Azure Essentials” series, this ebook helps SQL Server database users understand Microsoft’s offering for SQL Server in Azure. Learn how SQL Server in Azure is similar to SQL Server in an on-premises environment, and how they are different. The author, a content lead for Azure.com, walks you through the steps of getting started with SQL Server in an Azure virtual machine and ... Read more

Free

Part of the “Microsoft Azure Essentials” series, this ebook helps SQL Server database users understand Microsoft’s offering for SQL Server in Azure. Learn how SQL Server in Azure is similar to SQL Server in an on-premises environment, and how they are different. The author, a content lead for Azure.com, walks you through the steps of getting started with SQL Server in an Azure virtual machine and
... Read more
SQL Queries for Mere Mortals

A Hands-On Guide to Data Manipulation in SQL

by John Viescas ...

Series series For Mere Mortals
The #1 Easy, Common-Sense Guide to SQL Queries—Updated with More Advanced Techniques and SolutionsForeword by Keith W. Hare, Vice Chair, USA SQL Standards CommitteeSQL Queries for Mere Mortals has earned worldwide praise as the clearest, simplest tutorial on writing effective queries with the latest SQL standards and database applications. Now, author John L. Viescas has updated this hands-on ... Read more

£22.67

The #1 Easy, Common-Sense Guide to SQL Queries—Updated with More Advanced Techniques and SolutionsForeword by Keith W. Hare, Vice Chair, USA SQL Standards CommitteeSQL Queries for Mere Mortals has earned worldwide praise as the clearest, simplest tutorial on writing effective queries with the latest SQL standards and database applications. Now, author John L. Viescas has updated this hands-on
... Read more
Outside Insight

Navigating a World Drowning in Data

by Jorn Lyseggen ...

Is your business looking out?The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more.As a result, we're at the cusp of a major shift in the ... Read more

£8.99

Is your business looking out?The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more.As a result, we're at the cusp of a major shift in the
... Read more
Access 2010 Programmer's Reference

by Teresa Hennig, Rob Cooper, Geoffrey L. Griffith, Jerry Dennison ...

A comprehensive guide to programming for Access 2010 and 2007Millions of people use the Access database applications, and hundreds of thousands of developers work with Access daily. Access 2010 brings better integration with SQL Server and enhanced XML support; this Wrox guide shows developers how to take advantage of these and other improvements.With in-depth coverage of VBA, macros, and other ... Read more

£26.99

A comprehensive guide to programming for Access 2010 and 2007Millions of people use the Access database applications, and hundreds of thousands of developers work with Access daily. Access 2010 brings better integration with SQL Server and enhanced XML support; this Wrox guide shows developers how to take advantage of these and other improvements.With in-depth coverage of VBA, macros, and other
... Read more

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