Public Relations in Marketing & Sales & Business & Finance eBooks

Beautiful PR

Finding your brand’s heartbeat for authenticity in communication

by Sophie Attwood ...

**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Dis... ... Read more

£5.21 or Free with Kobo Plus

**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Dis...
... Read more
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

by Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Read more

£3.99

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Read more
This is Marketing

You Can’t Be Seen Until You Learn To See

by Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

£8.99

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Read more
The Thank You Economy

by Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

£14.99

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... Read more
Turn Words Into Wealth

Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

by Aurora Winter ...

Series series Turn Your Words Into Wealth
AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... Read more

£6.74 or Free with Kobo Plus

AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
... Read more
Enchantment

How to Charm, Influence and Persuade

by Guy Kawasaki ...

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

£6.99

'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age----------------------------------------
... Read more
Crystallizing Public Opinion

by Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Read more

£5.84 or Free with Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
... Read more
Pitch Perfect

How to Say It Right the First Time, Every Time

by Bill McGowan ...

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

£10.99

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like,
... Read more
Exploring Public Relations and Management Communication

by Ralph Tench, Stephen Waddington ...

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

£23.39

Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic
... Read more
Dirty Little Secrets of Buzz

How to Attract Massive Attention for Your Business, Your Product, or Yourself

by David Seaman ...

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."The Arizona Republic"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and ... Read more

£7.82

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."The Arizona Republic"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and
... Read more
PR In A Week

A Public Relations Masterclass In Seven Simple Steps

by Brian Salter ...

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change ... Read more

£2.99

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change
... Read more
The Chief Event Officer’s Playbook

How to create transformational events

by Sasha Frieze ...

Business Book Awards Shortlisted in Sales and Marketing categoryExplore the art and science of how to create and curate transformational eventsIn an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host ... Read more

£0.89 or Free with Kobo Plus

Business Book Awards Shortlisted in Sales and Marketing categoryExplore the art and science of how to create and curate transformational eventsIn an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host
... Read more
Smoke & Mirrors

How Hype Obscures the Future and How to See Past It

by Gemma Milne ...

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... Read more

Was £9.99 Now £2.99

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from
... Read more
The Best Dick

A Candid Account of Building a $1m Business

by Mike Sharman ...

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike ... Read more

£5.66

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike
... Read more
Get Together

How to Build a Community With Your People

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

£8.99 or Free with Kobo Plus

A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people,
... Read more
Social Media Strategy

A Practical Guide to Social Media Marketing and Customer Engagement

by Julie Atherton ...

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them ... Read more

£19.43

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them
... Read more
Publicity to the Rescue

How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions

by Susan C. Daffron ...

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you ... Read more

£3.59

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you
... Read more
Online Marketing Curator

Ads and SEO Traffic Source

by Herbert O Nobleman ...

Series Book 1 - Online Marketing Curator - Affiliate Friendly
Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to ... Read more

£1.40

Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to
... Read more
Game Face: The Media Training Playbook, 19 Cautionary Tales

by Bodine Williams ...

IN SCHOOL WE'RE TAUGHT THE WRITTEN WORD, BUT IN LIFE IT'S WHAT WE SAY THAT MATTERS—ESPECIALLY DURING INTERVIEWSGame Face pushes the playback button on 19 real media interviews to illustrate the verbal skills, techniques, and tactics you'll need to master any interview. It's the ultimate guide for any high-stakes Q & A--from a media or job interview to a public hearing.On-the-record interviews ... Read more

£4.88

IN SCHOOL WE'RE TAUGHT THE WRITTEN WORD, BUT IN LIFE IT'S WHAT WE SAY THAT MATTERS—ESPECIALLY DURING INTERVIEWSGame Face pushes the playback button on 19 real media interviews to illustrate the verbal skills, techniques, and tactics you'll need to master any interview. It's the ultimate guide for any high-stakes Q & A--from a media or job interview to a public hearing.On-the-record interviews
... Read more
Accessible Communications

Create Impact, Avoid Missteps and Build Trust

by Lisa Riemers, Matisse Hamel-Nelis ...

Ready to build credibility and optimize your communications for real business impact?***Accessible Communications***is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and ... Read more

£19.43

Ready to build credibility and optimize your communications for real business impact?***Accessible Communications***is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and
... Read more
Funds to the Rescue

101 Fundraising Ideas for Humane and Animal Rescue Groups

by Susan C. Daffron ...

If you work for a non-profit humane society or pet rescue group, you understand the importance of fundraising to your organization's long-term survival.Funds to the Rescue is written specifically for humane groups. This book saves you from wasting time as you search for new revenue streams to support your humane organization. The book begins with "The Hows and Whys of Fundraising" and follows with ... Read more

£3.59

If you work for a non-profit humane society or pet rescue group, you understand the importance of fundraising to your organization's long-term survival.Funds to the Rescue is written specifically for humane groups. This book saves you from wasting time as you search for new revenue streams to support your humane organization. The book begins with "The Hows and Whys of Fundraising" and follows with
... Read more
優雅毒舌的高情商回話藝術：與其暗吞悶氣，不如機智應對！向京都人學曖昧表達，以腦科學為基礎的表達絕技！

エレガントな毒の吐き方　脳科学と京都人に学ぶ「言いにくいことを賢く伝える」技術

by 中野信子 ...

Translated by 羅淑慧 ...

Series series 大眾心理學堂
真心話使人遍體鱗傷，過度正向其實更逼人。適量消極才能保護自己，幽默回應更能常保友誼。真正高明的拐彎回話藝術，反擊不留痕跡，回拒不傷感情。糾纏不清的奧客，好想直接拒絕接待；屢勸不聽的部屬，好想叫他乖乖聽話；想占便宜的親友，好希望他們別再得寸進尺。想直接大聲地說「NO」，但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好？有苦往肚吞，會悶出一身病；強迫自己正向看待，又像是自我欺騙。人生在世，碰到委屈當然要回擊，但要如何回的漂亮，回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺，戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式，藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺，他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧，實現超高明的溝通目的。受氣別忍耐，用優雅的毒回「不」在同儕、親... ... Read more

£5.03

真心話使人遍體鱗傷，過度正向其實更逼人。適量消極才能保護自己，幽默回應更能常保友誼。真正高明的拐彎回話藝術，反擊不留痕跡，回拒不傷感情。糾纏不清的奧客，好想直接拒絕接待；屢勸不聽的部屬，好想叫他乖乖聽話；想占便宜的親友，好希望他們別再得寸進尺。想直接大聲地說「NO」，但是又怕斷絕生機、孤立無援、沒有朋友。該怎麼辦才好？有苦往肚吞，會悶出一身病；強迫自己正向看待，又像是自我欺騙。人生在世，碰到委屈當然要回擊，但要如何回的漂亮，回的不傷感情。向經歷千年淬鍊、有著高超溝通技巧的京都人學習真正高明的拐彎回話藝術。掌握關係深淺，戰略性曖昧回應京都人會根據自己與對方的關係調整說話方式，藉此控制對方察覺到話中意圖的時間長短。如果希望對方馬上察覺，他們就會採取更直接的回應方式。京都人能夠充分運用各種拐彎說話的技巧，實現超高明的溝通目的。受氣別忍耐，用優雅的毒回「不」在同儕、親...
... Read more
How to Write a Book Introduction that Hooks Readers

by IDONGESIT OKPOMBOR ...

Series series Writing Bestsellers Series
Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

Free

Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and
... Read more
Public Relations Theory in Practice

Strategic Applications for Professionals

by Dr. Timothy Penning ...

There is nothing more real than theory.Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.This book ... Read more

£9.35

There is nothing more real than theory.Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.This book
... Read more

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