A WALL STREET JOURNAL BESTSELLER"If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates NotesHow could General Electric—perhaps America’s most iconic corporation—suffer such a swift and sudden fall from grace?This is the definitive corporate history of General Electric’s epic decline, as told by the two Wall Stre...

The tale begins over three-hundred years ago, when the Fair People—the goblins, fairies, dragons, and other fabled and fantastic creatures of a dozen lands—fled the Old World for the New, seeking haven from the ways of Man. With them came their precious jewels: diamonds, rubies, emeralds, pearls... But then the Fair People vanished, taking with them their twelve fabulous treasures. And they remained hidden until now...Across North America, these twelve treasures, over ten-thousand ...

A WALL STREET JOURNAL BESTSELLER"If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates NotesHow could General Electric—perhaps America’s most iconic corporation—suffer such a swift and sudden fall from grace?This is the definitive history of General Electric’s epic decline, as told by the two Wall Street Journa...