Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the wa...

Undead Ends is about how we imagine humanness and survival in the aftermath of disaster. This book frames modern British and American apocalypse films as sites of interpretive struggle. It asks what, exactly, is ending? Whose dreams of starting over take center stage, and why? And how do these films, sometimes in spite of themselves, make room to dream of new beginnings that don’t just reboot the world we know? Trimble argues that contemporary apocalypse films aren’t so much envis...

“Horror opened me up to new possibilities for survival … I saw power in freakery and transgression and wondered if it could be mine.”The relationship between horror films and the LGBTQ+ community? It’s complicated. Haunted houses, forbidden desires and the monstrous can have striking resonance for those who’ve been marginalised. But the genre’s murky history of an alarmingly heterosexual male gaze, queer-coded villains and sometimes blatant homophobia, is impossible to ove...