"I wish I′d had this useful desktop guide to help me through the challenges of my early years and as a reference guide for the later years. The authors have done a remarkable job of anticipating the daily needs of principals and offering practical suggestions that can be used within minutes! This book is eminently useful, up-to-date, and full of rich professional perspectives."—Ella Reiss Urdang, Elementary PrincipalTenafly, NJ Public Schools"The school l...

Beyond the Numbers presents a thought-provoking series of essays by leading authorities on issues of population and consumption. The essays both define the poles of debate and explore common ground beyond the polarized rhetoric.Specific chapters consider each of the broad topics addressed at the International Conference on Population and Development held in September 1994 in Cairo, Egypt. The essays are supplemented by sidebars and short articles featuring more-impassioned...

Praise for Mastering the Complex Sale"Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."—Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin"This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas...

From Sharon L. Bowman, the author of the best-selling Ten-Minute Trainer, comes the dynamic new book, Training from the BACK of the Room! This innovative resource introduces 65 training strategies that are guaranteed to deliver outstanding training results no matter what the topic, group, or learning environment. Now, trainers can replace the traditional "Trainers talk; learners listen" paradigm with a radical new model for designing and delivering instruction: "When lear...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners...

Are you a K–8 principal ready to implement the PLC at Work™ process? Two experienced practitioners show you how to explore the critical components needed to lay the foundation of a PLC, including how to develop a structure that supports collaborative teams, how to focus on effective monitoring strategies, how to reflect on your communication effectiveness, and more.

Quick, easy, specific steps that make a difference in teaching and learningBusy school leaders need an easy-to-apply resource to increase teacher effectiveness quickly and efficiently. This book shows principals and staff developers how to improve teaching school-wide through high-impact inservices lasting only ten minutes—incorporated easily into weekly staff meetings. Written by popular education consultants Todd Whitaker and Annette Breaux, this important book o...

Is your Web site in violation of copyright laws? Do you know how you can keep others from copying your creative products? What effect has the rapid proliferation of communications--from the Internet to ipods--had on copyright law? In this step-by-step book and companion CD-ROM Francine Ward answers all the important questions--from the time limits of copyrights to the rights and limitations of a copyright holder. The CD-ROM includes pointers for filling out U.S. Government forms. Business ...

Completely revised and expanded, the ultimate guide to starting—and keeping—an active and effective volunteer programDrawing on the experience and expertise of recognized authorities on nonprofit organizations, The Volunteer Management Handbook, Second Edition is the only guide you need for establishing and maintaining an active and effective volunteer program. Written by nonprofit leader Tracy Connors, this handy reference offers practical guidance on suc...

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."—Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic"David's book is brilliant! He guides us through our own resistance and the unquestioned beli...

This celebrated book, newly revised and updated, is a comprehensive treatment of organizational training and development: its basic ideas, organizational goals, and practical techniques. Dugan Laird, noted trainer, consultant, and author, shares his considerable experience in the whole field of human resource development and job-related training. The key to this book's ongoing popularity is its practicality: Laird's concern with the real-life problems and needs of T&D professionals. When a...

In this sequel to Total Instructional Alignment, the author peels back complex layers of the change process to reveal the five big ideas at the core of successful schools. Focus on these foundational ideas to simplify decision making and eliminate distractions from your efforts to promote effective teaching and learning. Teachers and administrators alike will appreciate this straightforward approach to solid leadership for school improvement.