We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, stimulating, amusing and radical. This is one of the few books that can change your life.

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides...

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, among many, many other highly successful campaigns for major brands.This revised and expanded edition discusses the changes that have taken place in the ...

This innovative, practical book supports primary schools in rethinking where teaching & learning in primary science and technology should take place.

Aimed at student nurses as well as those already practicing and looking for a text to support their CPD, this book aims to help children’s nurses communicate with confidence, sensitivity and effectiveness in what can be very challenging environments.

This is a compelling new book focused on the intersection of wine and sustainability. It will explore the most urgent issues facing the wine industry today, from climate change and resource management to evolving consumer expectations, offering a rich blend of tradition and innovation to inspire a sustainable future for winemaking. Wine regions around the world, from the vineyards of Bordeaux to the valleys of California, are grappling with the undeniable effects of climate change. Record-...

This book describes patterns of behavior that collectively allow universities to exchange knowledge more effectively with industry, accelerate innovation and eventually contribute to economic development. These are based on the effective practices of leading and ambitious universities around the world that the authors have benchmarked, and the personal experiences of the authors in a number of international institution building projects, including those of MIT.The authors provide g...

Healthcare Technology Management: A Systematic Approach offers a comprehensive description of a method for providing safe and cost effective healthcare technology management (HTM). The approach is directed to enhancing the value (benefit in relation to cost) of the medical equipment assets of healthcare organizations to best support patients, clinicians and other care providers, as well as financial stakeholders. The authors propose a management model based on interlinked strategic and ope...

Current standard numerical methods are of little use in solving mathematical problems involving boundary layers. In Robust Computational Techniques for Boundary Layers, the authors construct numerical methods for solving problems involving differential equations that have non-smooth solutions with singularities related to boundary layers. They pres

'One of the most exciting writers working in Ireland today’ SALLY ROONEY, author of Normal People‘Remarkable, rare and truly brilliant’ MEGAN NOLAN, author of Acts of Desperation‘Dark, funny, honest and engrossing’ RODDY DOYLE, author of Love‘Refreshing and ambitious’ LISA MCINERNEY, author of The Rules of RevelationOn an island off Ireland’s west coast st...

Rethink the Way You ThinkIn hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventi...

OVER 3 MILLION COPIES SOLDMaking better choices will transform your life at work, at home, foreverIf you want to lead a happier, more prosperous life, you don't need shiny gadgets, complicated ideas or frantic activity. You just need to make better choices.From why you should not accept a free drink to why you should keep a diary, from dealing with a personal problem to negotiating at work, The Art of Thinking Clearly