An inviting tour of modern macroeconomics—culminating in HANK, a modern framework that will transform the way we understand our economy and the policies that shape it.Macroeconomics and macroeconomic policies shape our lives in profound ways, influencing everything from the price of groceries to the likelihood we’ll have a job next year. But much of what we hear about macroeconomics—from politicians, pundits, and even professors—bears little resemblance to how econ...

An inviting tour of modern macroeconomics—culminating in HANK, a modern framework that will transform the way we understand our economy and the policies that shape it.If discussions about interest rates, debt, or inflation sound like economic sorcery, you’re not alone. Much of what we hear about macroeconomics—from politicians, pundits, or even professors—bears little resemblance to how economists think about policy and to people’s actual experiences. Macro

There is a crisis that millions of families face each fall: how to get their child into highly selective colleges. In 2014, the Ivy League received almost 250,000 applications for 14,000 spots, while one of the top public universities, UCLA, received over 85,000 applications for 5,800 spots in its freshman class. This crisis spirals out of control as the number of applicants from the U.S. and abroad skyrockets.Whether your child dreams of attending Harvard or UCLA, Earning Admission...

Rooted in humorous stories distilled with bits of sagely honest advice, The Journey goes beyond the well-chronicled college admissions madness and cuts to the core of parental angst with concrete suggestions for preparing children for a competitive and rapidly changing world.Young people face an increasing medley of challenges as they pursue higher education—rising tuition costs, daunting prospective student debt, and a talented and competitive applicant pool. After a decade of pre...

It is well known that in formulating his general theoretical framework and views on religion Freud drew on multiple disciplines within the natural and social sciences, as well as from the humanities. This edited collection adds to the continued multidisciplinary interest in Freud by focusing on his understanding and interpretation of and relationship to religion. It 'disciplines' Freud by situating his work on religion from the methodological interests and theoretical advances found in div...

From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for business leaders and HR professionals prepares your organization for 2020 with proven strate...

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers wi...

What makes a great leader?It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions-to crack the code of leadership. Drawing on decades of research experience, the au...

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands,...

PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition"As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Easy to read . . . tells a powerful story with lessons learned/best...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the futur...

Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all levels. Here, in this collection of his acclaimed Harvard Business Review articles, is an astute assessment of the real work of leaders, as only John Kotter can offer. To complement the HBR articles, Kotter also contributes a new piece, a thoughtful re...