Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Ge...

"Irreverent and hard hitting, American Idiots is an incredible masterpiece documenting the most corrupt period in American history. It's one of the best written documentaries that connect the dots transforming mainstream media's illusionary depiction of the chaotic events into truth and reality."American Idiots is a humorous bird's eye view of the complacency of the American people and how our politicians have deceived us. A must read for anyone who wants to grasp a condensed versi...

"Irreverent and hard hitting, American Idiots is an incredible masterpiece documenting the most corrupt period in American history. It's one of the best written documentaries that connect the dots transforming mainstream media's illusionary depiction of the chaotic events into truth and reality."American Idiots is a humorous bird's eye view of the complacency of the American people and how our politicians have deceived us. A must read for anyone who wants to grasp a condensed versi...

Our current medical model is broken because it is based on faulty science, inaccurate laboratory tests, invasive techniques, poisonous drugs, focuses on symptomatic relief, dissemination of disinformation, and fear-based. The paradigm presented in this book is based on 50 plus `years of clinical experience and thousands of hours of research. The takeaway message is that the patient must take responsibility for their health. There are no magic bullets. When the body becomes polluted, diseas...

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Ge...

Our current cancer model is not only broken because it is based on a faulty paradigm but also its treatment regimens represent a total illusion. Medicine claims that there are over 100 different types of cancer. In reality, all cancers are the same and caused by hypoxia and toxicity. Their false narrative has been parroted by oncologists, big pharma, the media and is all fear-based. The take away message is that cancer is NOT a disease but an adaptation to low oxygen and toxicity. Remove th...