Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.Authors Edw...

(Educational Piano Library). Provides elementary-level students with a valuable resource for basic keyboard skills, including five-finger patterns, I-V7-I chords and arpeggios in all major and minor keys. Students learn to apply these basic skills through improv exercises and reading pieces. Includes a helpful keyboard chart of the I and V7 chords in all keys. A perfect choice for students preparing for auditions!

"To those who may be encountering Louisiana for the first time through these wonderful stories-prepare to be engaged and entertained to a degree to which you are certainly unaccustomed . . . Barbara's gift for storytelling holds in the written word just as it does before a television camera."-Phillip J. Jones, former secretary, Louisiana Department of Culture, Recreation, and Tourism"A personal, anecdotal narrative that paints events with evocative descriptions . . . best savored i...

As defined by conservation biologist Thomas Fleishner, natural history is “a practice of intentional, focused receptivity to the more-than-human world . . . one of the oldest continuous human traditions.” Seldom is this idea so clearly reflected as in classic works of American fiction of the nineteenth and twentieth centuries.John Cullen Gruesser’s edited volume Animals in the American Classics: How Natural History Inspired Great Fiction features essays by prominent litera...

In the untamed wilderness of the American West, a group of weary travelers embark on a perilous journey to Trail's End, a remote outpost where secrets and danger lurk. Led by the enigmatic scout, Jim Bridger, they face treacherous terrain, hostile Native American tribes, and the unforgiving elements. As they approach their destination, they encounter a cast of enigmatic characters, each with their own hidden motives and desires. Amidst the rugged beauty and unforgiving challenges, the trav...

(Educational Piano Library). In Book 5 , students are introduced to sixteenth notes in various rhythm patterns. The wide variety of student selections include 3 folk, 4 jazz, 13 classical, and 8 contemporary original pieces. Scales (in both 8th and 16th-note patterns) with their cadences are presented in five major and five minor keys. Root, 1st inversion, 2nd inversion, and open position chords for each key center are also introduced.

(Educational Piano Library). Hal Leonard Student Piano Library mascots Spike, Party Cat and friends guide students through fun and creative assignments that introduce the language of music and its symbols for sound, silence and rhythm. Ear training and basic theory exercises help students learn to write and play the music they are learning, as well as music they create themselves. Now updated to correlate with the newly revised Piano Lessons Book 3 !

Rodale's Ultimate Encyclopedia of Organic Gardening has been the go-to resource for gardeners for more than 50 years, and the best tool novices can buy to start applying organic methods to their fruit and vegetable crops, herbs, trees and shrubs, perennials, annuals, and lawns. This thoroughly revised and updated version highlights new organic pest controls, new fertilizer products, improved gardening techniques, the latest organic soil practices, and new trends in garden design.

Imagine stepping onto your balcony, fire escape, or tiny patio… and snipping fresh, fragrant herbs for tonight’s dinner. No yard. No farming experience. No complicated setup. Just clean, organic flavor—grown by you. Balcony Herb Gardening for Beginners is the no-nonsense, real-world guide for people who want to grow herbs without pretending they live on a Tuscan hillside. If you’ve got a few pots, a bit of light, and the desire to stop overpaying for limp grocery-store herbs… this book was...

This CHOICE award-winning author has teamed up with national school resource experts to write a comprehensive book on supervision and improvement of learning. Everything you need to know about supervision and student learning, professional development, coaching and evaluation, standards, and creating an environment for professional growth are covered. The book starts with a history of supervision and then addresses models and standards for effective teaching, state and federal frameworks, ...

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for ...

Take a simple approach to understanding the fundamentals with Wheater's Functional Histology. Offering concise text accompanied by hundreds of captions and images of histology slides, this best-selling textbook will equip you with all the must-know histology information you need to complete your courses and ace your exams. All (print) purchasers receive the complete, downloadable eBook (via Student Consult) - which now includes an all new bank of multiple choice questions to test your unde...