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Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

af Charlene Li, Josh Bernoff ...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Læs mere

132,74 kr. eller Gratis med Kobo Plus

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies
... Læs mere
Writing Without Bullshit

Boost Your Career by Saying What You Mean

af Josh Bernoff ...

A complete guide to effective modern business writing that helps you cut the bull and get to your point faster.Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and web copy ... Læs mere

94,11 kr. eller Gratis med Kobo Plus

A complete guide to effective modern business writing that helps you cut the bull and get to your point faster.Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and web copy
... Læs mere
Empowered

Unleash Your Employees, Energize Your Customers, and Transform Your Business

af Josh Bernoff, Ted Schadler ...

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using ... Læs mere

168,74 kr. eller Gratis med Kobo Plus

Også tilgængelig som: Lydbog

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using
... Læs mere

Også tilgængelig som: Lydbog
The Mobile Mind Shift

Engineer Your Business To Win in the Mobile Moment

af Ted Schadler, Josh Bernoff, Julie Ask ...

Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context ... Læs mere

41,82 kr.

Også tilgængelig som: Lydbog

Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context
... Læs mere

Også tilgængelig som: Lydbog
Lydbog

Groundswell

Winning in a World Transformed by Social Technologies

af Josh Bernoff, Charlene Li ...

Fortalt af Josh Bernoff ...

Uforkortet

9 timer 48 min

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Læs mere

166,38 kr. eller Gratis med Kobo Plus

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies
... Læs mere
Lydbog

New Rules for Business

Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

af Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund ...

Fortalt af Josh Bernoff, Ann Handley, Erik Synnestvedt ...

Uforkortet

22 timer 53 min

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Læs mere

396,16 kr.

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an
... Læs mere
Lydbog

The Mobile Mind Shift

Engineer Your Business to Win in the Mobile Moment

af Julie Ask, Josh Bernoff, Ted Schadler ...

Fortalt af Josh Bernoff ...

Uforkortet

7 timer 4 min

Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context ... Læs mere

221,78 kr.

Også tilgængelig som: E-bog

Mobile has reprogrammed your customers’ brains.Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context
... Læs mere

Også tilgængelig som: E-bog
Lydbog

Outside In

The Power of Putting Customers at the Center of Your Business

af Harley Manning, Kerry Bodine, Josh Bernoff ...

Fortalt af Mel Foster ...

Uforkortet

7 timer 36 min

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?The solution in each case was a focus on customer experience, the most powerful—and misunderstood—element of corporate strategy today.Customer ... Læs mere

285,27 kr.

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?The solution in each case was a focus on customer experience, the most powerful—and misunderstood—element of corporate strategy today.Customer
... Læs mere
Lydbog

Writing Without Bullshit

Boost Your Career by Saying What You Mean

af Josh Bernoff ...

Fortalt af Josh Bernoff ...

Uforkortet

6 timer 27 min

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of ... Læs mere

196,00 kr.

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of
... Læs mere
Lydbog

Groundswell

Winning in a World Transformed by Social Technologies

af Josh Bernoff, Charlene Li ...

Fortalt af Josh Bernoff ...

Uforkortet

9 timer 48 min

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Læs mere

237,63 kr.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies
... Læs mere
Lydbog

Empowered

Unleash Your Employees, Energize Your Customers, and Transform Your Business

af Josh Bernoff, Ted Schadler ...

Fortalt af Josh Bernoff ...

Uforkortet

6 timer 44 min

is your company empowered for success?You know it’s happening within your organization. Your people—using low-cost, accessible technology—are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the ... Læs mere

173,14 kr.

Også tilgængelig som: E-bog

is your company empowered for success?You know it’s happening within your organization. Your people—using low-cost, accessible technology—are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the
... Læs mere

Også tilgængelig som: E-bog

Lydbog

Scaling Up Excellence

Getting to More Without Settling for Less

af Robert I. Sutton, Huggy Rao ...

Fortalt af Rob Shapiro ...

Uforkortet

10 timer 48 min

**Wall Street Journal Bestseller"The pick of 2014's management books." –Andrew Hill, Financial Times"One of the top business books of the year." –Harvey Schacter, The Globe and MailBestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows.* ... Læs mere

158,53 kr.

Også tilgængelig som: E-bog

**Wall Street Journal Bestseller"The pick of 2014's management books." –Andrew Hill, Financial Times"One of the top business books of the year." –Harvey Schacter, The Globe and MailBestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows.*
... Læs mere

Også tilgængelig som: E-bog

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Bøger fortalt af Josh Bernoff

Groundswell, Expanded and Revised Edition

Writing Without Bullshit

Empowered

The Mobile Mind Shift

Groundswell

New Rules for Business

The Mobile Mind Shift

Outside In

Writing Without Bullshit

Groundswell

Empowered

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Scaling Up Excellence