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Kommerciel markedsføring e-bøger

Hvis du kan lide Kommerciel markedsføring e-bøger, så vil du elske disse fremragende valg.
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  • The Advertising Concept Book

    Think Now, Design Later

    af Pete Barry ...
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... Læs mere

    154,69 kr.

  • Los secretos de las marcas

    Una guía de branding para gente que no sabe qué es el branding

    af Fernando de Córdoba ...
    «Un libro muy documentado pero al mismo tiempo ameno, cuando no directamente descacharrante, como en algunas notas a pie de página», Pepe Cruz Novillo Jr.Descubre por qué las marcas son tan importantes e influyen nuestras vidas de las formas más variadas, y cómo consiguen que nos veamos (a nosotros mismos, a los demás y al mundo que nos rodea), actuemos y consumamos de una determinada manera. ... Læs mere

    55,56 kr.

  • 零基礎學平面廣告設計

    af Art Style數碼設計 ...
    你也對行銷、宣傳感到苦手嗎？想設計出引人注目的廣告嗎？想提升配色與構圖的技巧嗎？快翻開這本超強技能書，替你將廣告、網頁、包裝等設計技巧一網打盡！＃廣告設計原則　　平面廣告是宣傳、展示企業產品的一種形式，只要把握針對性、簡潔性、創造力三原則，再經過巧妙的構圖設計，就能讓廣告具備較大的親和力、感染力和滲透力，吸引目標受眾的眼光並加深印象，達成廣告傳播、企業發展的目標。＃基本構圖設計　　在紛亂的設計元素中，透過運用各種構圖技巧，能將無關的設計元素除去，將相關的元素整合，使畫面看起來更具有藝術性。　　‧突出主體：主體應處於視覺中心的突出位置，主次分明。　　‧黃金構圖法則：常用2：3、3：5、5：8等近似值的比例關係進行構圖。　　‧對角線構圖：打破了人們平時的閱讀習慣，更加有視覺衝擊力。　　‧三角形構圖：使主體和元素在三角形中或形成三角形的態勢，穩... ... Læs mere

    63,01 kr.

  • Creative Demons and How to Slay Them

    af Richard Holman ...
    If youve ever embarked on a creative endeavour, then theres a good chance youll have been bedevilled by self-doubt, fear of failure or a lack of inspiration at some point along the way. This book will help you to banish those mind-forged monsters one by one, no matter how grotesque or scary they may be.Drawing on inspirational anecdotes from art, philosophy, neuroscience, nature, music and ... Læs mere

    133,36 kr.

  • Storytelling como estrategia de comunicación

    Herramientas narrativas para comunicadores, creativos y emprendedores

    af Guillaume Lamarre ...
    Érase una vez un mundo en el que la comunicación funcionaba solo en una dirección. Cada día, marcas e instituciones se limitaban a repetir su mensaje muchas veces. Pero entonces, llegó un tsunami digital, arrasó aquel mundo, y el público empezó a decidir cómo y cuándo deseaba recibir la información. Por ese motivo, las marcas tuvieron que reinventar completamente sus estrategias de comunicación. ... Læs mere

    79,28 kr.

  • Design in Airline Travel Posters 1920-1970

    A Semiology and Sociocultural History

    af David Scott ...
    Serier serie Anthem Studies in Travel
    This book studies design in airline travel posters of the 1920–1970: period. It is both a semiology and a sociocultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument.The field of poster studies is vast, but it is surprising ... Læs mere

    324,36 kr. eller Gratis med Kobo Plus

  • Wonder City of the World

    New York City Travel Posters

    af Nicholas D. Lowry, Angelina Lippert, Tim Medland, Catherine Bindman, Colette Gaiter, Jon Key, Jennifer Rittner, Michele Washington ...
    A stunning century-spanning visual journey through the world’s most fascinating city as promoted by the top advertisers and artists of poster history.From the Statue of Liberty to Times Square, Harlem to Coney Island, this iconic art book covers 100 years of how New York City was sold to the world via graphic design. The book’s historic posters feature New York City’s iconic skyline, unique ... Læs mere

    182,36 kr. eller Gratis med Kobo Plus

  • Kiss & Sell: Writing for Advertising

    (Redesigned & Rekissed)

    af Mr Robert Sawyer ...
    Serier serie Required Reading Range
    Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it ... Læs mere

    304,99 kr.

  • TikTok Marketing

    af Kevior Publishing ...
    TikTok has seen explosive growth over the last three years. It now has >500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.In March 2021 there had been over 1 billion installs of TikTok. There were 660 million downloads in 2020 and in the first quarter of 201 there were 188 million. There are over 500 million active ... Læs mere

    57,01 kr.

  • 101 Midjourney Type Secrets Vol 1

    af Marcus Byrne ...
    101 Midjourney Type Secrets Vol 1 (Designed for MJ V6)Packed with 101 Midjourney Type Secrets to create stunning type in AI.For Graphic Designers and Type lovers who want to learn more about using AI for Type.Simply copy and paste and change the variable.Plus a Handy Tips section at the back!Level up your Midjourney Type skills. Instantly create Stunning Type for design projects, advertising, ... Læs mere

    88,71 kr. eller Gratis med Kobo Plus

  • El dibujo publicitario

    af Sergi Càmara ...
    Serier serie Aula de Dibujo Profesional
    La publicidad a través de sus distintos medios: impreso, audiovisual, interactivo, etc., nos impacta de manera constante con infinidad de mensajes de los que, la mayoría de las veces, no somos ni tan siquiera conscientes. El éxito para que un producto se posicione en el mercado se debe principalmente a su calidad, ya que un producto que no cumpla las expectativas de su comprador, en cuanto a ... Læs mere

    139,00 kr. eller Gratis med Kobo Plus

  • Scientific Advertising

    af Claude C. Hopkins ...
    This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact. ... Læs mere

    31,64 kr. eller Gratis med Kobo Plus

  • Make Millions Printing And Mailing Your Product Offers Worldwide!

    af Raymond Simmons ...
    Raymond Simmons publishes THE MARKET World Trade News and "SOMETHING ELSE!" Singles Magazine. Raymond also DJs SELECT Worldwide All Star Radio and "SOMETHING ELSE!" Sex Rap Radio. ... Læs mere

    79,26 kr.

  • Advertising Campaign Design

    Just the Essentials

    af Robyn Blakeman ...
    The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again. ... Læs mere

    738,25 kr.

  • The Graphic Design Bible

    The definitive guide to contemporary and historical graphic design

    af Theo Inglis ...
    The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish ... Læs mere

    261,49 kr.

  • Facebook Advertising

    guida alla pubblicità sul più grande social network del mondo

    af Alessandro Aino ...
    Serier Bog 6 - Web marketing
    Con un miliardo e seicento milioni di utenti, Facebook è il social network per eccellenza e l'ambiente digitale perfetto per trovare il proprio pubblico. Le potenzialità in termini di business e promozione sono notevoli, ma sfruttarle al meglio non è facile né immediato. Questo manuale mostra i passi e gli strumenti necessari per pianificare campagne di valore, calibrando i costi e ottimizzando i ... Læs mere

    Før 99,00 kr. Nu 49,00 kr. eller Gratis med Kobo Plus

  • But Wait ... There's More!

    Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

    af Remy Stern ...
    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television ... Læs mere

    144,82 kr.

  • Predra6Art School Project

    Madalina Gutu+Predrag Markovic=Success, #1

    af PREDRA6, Madalina Gutu ...
    Serier Bog 1 - Madalina Gutu+Predrag Markovic=Success
    Imagine: If schools really helped children to identify their own qualities, exploring their talents from an early age, increasing their skills during the 12 years instead of letting them follow the same routine and letting them be confused in life after graduation...One more step, a little higher, a little faster...Pushing your limits a little more each time, until you forget you have limits. That ... Læs mere

    167,62 kr.

  • Banner Blitz

    Mastering the Art of Advertising with Eye-Catching Banners

    af B. Vincent ...
    Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.The book covers a wide range of topics, including the power of visual advertising, ... Læs mere

    8,55 kr.

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    af Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Læs mere

    25,30 kr. eller Gratis med Kobo Plus

  • Canva User Guide For Beginners: Design Stunning Graphics for Social Media, Business, and More

    af Clara Caden ...
    Mastering Canva for Beginners: Your Step-by-Step Guide to Stunning Digital DesignsUnlock the power of Canva with this comprehensive guide tailored for beginners! Whether you're a business owner, student, or simply someone eager to learn design, this book is your ultimate tool for creating professional-quality graphics, social media posts, business materials... ... Læs mere

    63,35 kr. eller Gratis med Kobo Plus

  • Giovanni Pintori. The Stark Tension between Flair and Discretion.

    af Massimiliano Musina ...
    Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Læs mere

    190,15 kr. eller Gratis med Kobo Plus

  • The Art of Selling Movies

    af John McElwee ...
    Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie ... Læs mere

    69,38 kr. eller Gratis med Kobo Plus

  • Design & Advertising: Applications of Design in Advertising Departments

    af Rodrigo Antunes Morais ...
    This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In ... Læs mere

    55,00 kr. eller Gratis med Kobo Plus