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  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

    114,36 kr.

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    af Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

    128,33 kr.

  • Lean Customer Development

    Building Products Your Customers Will Buy

    af Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Læs mere

    120,74 kr.

  • Delivering Happiness

    A Path to Profits, Passion, and Purpose

    af Tony Hsieh ...
    Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, ... Læs mere

    Før 71,36 kr. Nu 13,24 kr.

  • Jobs to Be Done

    A Roadmap for Customer-Centered Innovation

    In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Læs mere

    162,17 kr.

  • Cheap

    The High Cost of Discount Culture

    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Læs mere

    86,11 kr.

  • The Grid

    The Decision-making Tool for Every Business (Including Yours)

    ____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service ideas· Reduce risk by considering the broader impact of strategic decisions· Iden... ... Læs mere

    102,64 kr.

  • The Mad Clientist's ABCs of Client Service

    The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superior client service ... Læs mere

    96,74 kr.

  • 聯盟行銷精華

    af 董正隆 ...
    Serier serie 網路行銷
    聯盟行銷(Affiliate Marketing)的英文是,你幫有人推廣產品,銷售去之後,有人給你一定的有一定的獎勵金或特約。例如你替博客來網書店書店一本200元的書,他們可能會回饋給你4%的元,也就是8。在現代聯盟行銷並沒有像過去那麼好,因為現代人的網路已經很豐富,信息流通也比較好工具與軟體都比麻煩上好了。有了這些技術在手,我們現在先來想一下,現在在工作的聯盟行銷人,他的一天是怎樣的一幅畫:他一睡醒,吃完早餐後,打開電腦,看看最新的消息與進展。他發現他的網站設計需要更新大量的行銷人知道,一個設計好得網站可以增加用戶的註冊率,也能夠增加別人加入他的聯盟行銷計畫的轉化率(也就是多少比例的人會)加入)。在國外,他們有適合自己遞交自己的聯盟行銷計畫的網站,在台灣目前還沒有。不過日後還有的話,這會是宣傳你自己的聯盟行銷計畫的好方法。然後,他開始瞧瞧他的聯盟商(affiliate ... Læs mere

    66,59 kr.

  • Качественный сервис. 36 правил обслуживания клиентов в салоне красоты и фитнес-центре

    В книге «Качественный сервис» собраны правила обслуживания клиентов в салоне красоты и фитнес центре. Автор в смешной и оригинальной форме преподносит ключевые ошибки, которые допускаю сотрудники предприятий индустрии красоты и фитнеса. В каждой главе есть рекомендации, как можно исправить свои ошибки. Книга написана простым языком, практиком который улучшает работу фитнес клубов и красоты. ... Læs mere

    137,36 kr.

  • Cracking the CRM Code

    How to prevent failures in buying, implementing and using CRM

    af Limesh Parekh ...
    COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends Anubhav, Jagdeep and Irshad are running different businesses of different sizes in various industries. ... Læs mere

    38,52 kr.

  • Childcare Top Tips

    Success leaves clues. But figuring out where they're leading you isn't always easy.You've seen other entrepreneurs 'making it', but working out how to reach the same level of success isn't always easy.What if we could make it easier? What if we could give you all of the clues you need?What if we could pull together some top industry experts to share their top 10 bullet points on their specialism, ... Læs mere

    79,61 kr.

  • 200 точек роста продаж

    Точки роста – это приемы и инструменты работы с клиентами, помогающие увеличить продажи. Иногда эти точки расположены в самых неожиданных и неочевидных местах. Поэтому, если вы думаете, что испробовали все, эта книга для вас. Автор книги – бизнесмен-практик. Двести методов, изложенных в книге, прошли многократную проверку в компаниях, с которыми автор работал в качестве консультанта, и в его ... Læs mere

    60,49 kr.

  • Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж

    Продажи ради продаж давно не работают. Нужно уметь заражать идеей: себя, сотрудников, клиентов. Это руководство поможет вам написать собственные скрипты продаж и продавать больше, намного больше!Прочитав эту книгу, вы узнаете, как:– продавать, а не «впаривать»,– составлять рабочие скрипты,– эффективно использовать техники продаж,– избегать неловкие моменты в разговорах,– правильно отрабатывать ... Læs mere

    66,99 kr.

  • Логистика: конспект лекций

    Конспект лекций соответствует требованиям Государственного образовательного стандарта высшего профессионального образования.Доступность и краткость изложения позволяют быстро и легко получить основные знания по предмету, подготовиться и успешно сдать зачет и экзамен.Рассматриваются основные понятия, функции, задачи логистики, логистические системы, закупочная деятельность в логистике, а также ... Læs mere

    21,93 kr.

  • Одностраничный маркетинговый план. Как найти новых клиентов, заработать больше денег и выделиться из толпы

    Организатор многих успешных стартапов, бизнес-тренер и маркетолог-новатор Аллан Диб предлагает абсолютно новый подход к практическому маркетингу, который позволяет быстро и просто составить маркетинговый план. Он занимает буквально одну страницу. Девять пунктов этого плана отражают три основных этапа маркетингового процесса – до, во время и после. Заполнив рекомендованный шаблон Одностраничного ... Læs mere

    252,49 kr.

  • Waiting for Service

    af Amas Tenumah ...
    You hate waiting in line or on the phone for customer service. There have been plenty of books about customer service, that all seem to offer "secrets" to improve customer service. This is not that book. I instead want to focus on Why customer Service is so broken and give you the secrets to get around it. Customer service is bad by design. Your bad customer service is not random, it is ... Læs mere

    62,59 kr.

  • Интернет-маркетинг

    Если вы считаете, что digital-маркетинг – это гораздо больше, чем «создание и раскрутка сайта», то эта книга для вас. С помощью нее вы сможете узнать о стратегическом планировании и принятии бизнес-решений, поймете, как использовать инновации, научитесь экспериментировать, измерять результат и корректировать тактику на основе результатов этих действий. А главное, вы начнете стабильно занимать ... Læs mere

    61,11 kr.

  • How To Talk To Anyone: Learn Communication Strategies, Boost Your Self-Esteem, Overcome Social Anxiety, Start Conversations And Talk To People In Every Possible Situation

    Learn Communication Strategies, Boost Your Self-Esteem, Overcome Social Anxiety, Start Conversations And Talk To People In Every Possible Situationinclude:Couple therapy.Relationship Therapy: Enhancing Your Romantic Relationships.What Romantic Relationship Theory Works for You?.What to Expect in Relationship therapy.Relationship improvement therapy.When to look for Relationship therapy.How to... ... Læs mere

    20,05 kr.

  • Clientelligence

    How Superior Client Relationships Fuel Growth and Profits

    Behind every great rainmaker, mover and shaker, and leader are great relationships. In fact, replace great with superior. People who make things happen make superior relationships first. Relationships are the power source, if not the very soul, of doing good business-the kind of business where clients smile and believe your value simply dwarfs your fee. People who sell don't develop nearly as much ... Læs mere

    104,11 kr.

  • How Small Businesses Can Deal With Refunds

    Every business that offers products or services in exchange for money should learn how to deal with refunds.Customers are one of the key stakeholders of any organization. Not all customers will be happy with the products you offered them and some will want a refund from you.As an entrepreneur, you need to create a return/refund policy that will cater for issues like this.The book How Small ... Læs mere

    106,78 kr.

  • 5 Ways To Increase Your Affiliate Commissions

    af Dipak Bardhan ...
    hi guys please read this book to ensure that your art ... Læs mere

    54,08 kr.

  • The Reid Method

    A Blueprint for Achieving Sales Mastery

    af Everold Reid ...
    Serier serie The Reid Method (A Blueprint for Achieving Sales Mastery)
    The Reid Method – A Blueprint for Achieving Sales MasterySuccess in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product and the competition than most salespeople!Do you ever feel that you can’t keep pace? Would you like a step-by ... Læs mere

    31,33 kr.

  • Projet de développement commercial dans un magasin de bricolage. BTS MUC.

    Toutes les Annexes pour réussir son PDUC avec un projet de recrutement.

    Serier serie Stratégie commerciale.
    Toutes les annexes d'un projet de recrutement d'une équipe de commerciaux. Réussissez votre projet de recrutement d'un vendeur avec succès: Etude de marché du BTP, matrice de décision,, processus de recrutement, contrat de travail tous y est pour préparer votre oral PDUC avec SUCCÈS. ... Læs mere

    22,24 kr.