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Interactive Technologies eBook-reihen

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  • Usability Engineering

    Scenario-Based Development of Human-Computer Interaction

    von Mary Beth Rosson, John M. Carroll …
    Serien series Interactive Technologies
    You don't need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users' needs and preferences? How will you design effective solutions that are grounded in users' current practices? How will … Lesen Sie mehr

    60,34 €

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  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    von Rex Hartson, Pardha S. Pyla …
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a … Lesen Sie mehr

    57,56 €

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    von Tim Ash, Maura Ginty, Rich Page …
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of … Lesen Sie mehr

    19,99 €

  • Information Architecture

    For the Web and Beyond

    von Louis Rosenfeld, Peter Morville, Jorge Arango …
    Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this … Lesen Sie mehr

    29,95 €

  • Google Semantic Search

    Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence

    von David Amerland …
    Serien series Que Biz-Tech
    Optimize Your Sites for Today’s Radically New Semantic Search   Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.   David Amerland demystifies Knowledge ... … Lesen Sie mehr

    14,22 €

  • Instructional Design—Step by Step

    Nine Easy Steps for Designing Lean, Effective, and Motivational Instruction

    von John S. Hoffman …
    Learn a simple, proven, step-by-step method for designing lean, eff ective, and motivationaleducation and training from author Dr. John S. Hoff man, a thirty-year training veteran.A practitioners guide geared toward the newcomer to professional instructional design,Instructional DesignStep by Step presents an easy-to-understand process that includesthese features:A primer on understanding how … Lesen Sie mehr

    6,73 €

  • The Data Model Resource Book

    Volume 3: Universal Patterns for Data Modeling

    von Len Silverston, Paul Agnew …
    This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline by answering the question "How can you save significant time while improving the quality of any type of data modeling effort?" In contrast to the first two volumes, this new volume focuses on the fundamental, underlying patterns that affect over 50 percent of most data modeling … Lesen Sie mehr

    63,99 €

  • e-Learning by Design

    von William Horton …
    From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to … Lesen Sie mehr

    41,99 €

  • Measuring the User Experience

    Collecting, Analyzing, and Presenting Usability Metrics

    von Bill Albert, Tom Tullis …
    Serien series Interactive Technologies
    Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring … Lesen Sie mehr

    35,09 €

  • Design Thinking Business Analysis

    Business Concept Mapping Applied

    von Thomas Frisendal …
    Serien series Business and Management (R0)
    This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation … Lesen Sie mehr

    64,19 €

  • User Interface Design and Evaluation

    von Debbie Stone, Caroline Jarrett, Mark Woodroffe, Shailey Minocha …
    Serien series Interactive Technologies
    User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes … Lesen Sie mehr

    41,40 €

  • Designing the Search Experience

    The Information Architecture of Discovery

    von Tony Russell-Rose, Tyler Tate …
    Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony Russell-Rose and Tyler Tate weave together the theories of information seeking with the practice of … Lesen Sie mehr

    31,45 €