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Verbraucherverhalten eBooks

Lesen Sie gerne eBooks aus der Kategorie Verbraucherverhalten? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 3146 Ergebnissen angezeigt
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  • The Power of Experiments

    Decision Making in a Data-Driven World

    von Michael Luca, Max H. Bazerman …
    How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economicsHave you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials … Lesen Sie mehr

    13,15 €

  • SuperHubs

    How the Financial Elite and Their Networks Rule our World

    von Sandra Navidi …
    A BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018FOREWORD BY NOURIEL ROUBINISuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider's knowledge with principles of network science, Sandra Navidi offers a … Lesen Sie mehr

    3,99 €

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    von Kate Raworth …
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see … Lesen Sie mehr

    9,99 €

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    von Cory Doctorow …
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the … Lesen Sie mehr

    10,05 €

  • Hooked

    How to Build Habit-Forming Products

    von Nir Eyal …
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the … Lesen Sie mehr

    10,99 €

  • Nudge

    The Final Edition

    von Richard H. Thaler, Cass R Sunstein …
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important … Lesen Sie mehr

    10,99 €

  • Indistractable

    How to Control Your Attention and Choose Your Life

    von Nir Eyal …
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book … Lesen Sie mehr

    9,41 €

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    von Benjamin Smith …
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written … Lesen Sie mehr

    Kostenlos

  • Influence, New and Expanded

    The Psychology of Persuasion

    von Robert B. Cialdini, PhD …
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the … Lesen Sie mehr

    19,99 €

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    von Barry Schwartz …
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday … Lesen Sie mehr

    9,99 €

  • Contagious

    Why Things Catch On

    von Jonah Berger …
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk … Lesen Sie mehr

    13,84 €

  • Think Like a Freak

    Secrets of the Rogue Economist

    von Stephen J. Dubner, Steven D. Levitt …
    From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have … Lesen Sie mehr

    9,49 €

  • Stumbling on Happiness

    von Daniel Gilbert …
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In … Lesen Sie mehr

    9,64 €

  • The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    von Julia Galef …
    'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are … Lesen Sie mehr

    Zuvor 7,99 € Jetzt 3,99 €

  • Misbehaving

    The Making of Behavioral Economics

    von Richard H. Thaler …
    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and … Lesen Sie mehr

    10,15 €

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    von Brian Tracy …
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available … Lesen Sie mehr

    8,99 €

  • Techniques of Social Influence

    The psychology of gaining compliance

    von Dariusz Dolinski …
    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and … Lesen Sie mehr

    Kostenlos

  • Exactly What to Say: The Magic Words for Influence and Impact

    von Phil Jones …
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best … Lesen Sie mehr

    6,99 €

  • The Millionaire Next Door

    von Thomas J. Stanley, William D. Danko …
    Serien Buch 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who … Lesen Sie mehr

    14,43 €

  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    von Georgi Z. Georgiev …
    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The … Lesen Sie mehr

    46,00 €

  • Phishing for Phools

    The Economics of Manipulation and Deception

    von George A. Akerlof, Robert J. Shiller …
    Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm … Lesen Sie mehr

    Zuvor 25,67 € Jetzt 17,97 €

  • Scarcity

    Why having too little means so much

    von Sendhil Mullainathan, Eldar Shafir …
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase … Lesen Sie mehr

    9,49 €

  • How Confidence Works

    The new science of self-belief

    von Ian Robertson …
    * Confidence makes your brain work better and boosts your performance* Confidence acts like a mini-antidepressant, lifting your mood* Confidence is contagious* Confidence is anxiety's greatest antidote* Confidence is a set of habits that feel fake at first but become real with practice* Confidence makes boys bullsh*t more than girls* Overco... … Lesen Sie mehr

    14,99 €

  • Love People, Use Things

    Because the Opposite Never Works : 'This is a book about how to live more deeply and more fully' Jay Shetty

    von Joshua Fields Millburn, Ryan Nicodemus …
    'The Minimalists show you how to disconnect from our conditioned material state and reconnect to our true essence: love people and use things. This is not a book about how to live with less, but about how to live more deeply and more fully.'Jay Shetty, #1 New York Times bestselling author of Think Like a Monk'Joshua and Ryan have penned an urgent manifesto for the growing movement away from the … Lesen Sie mehr

    Zuvor 10,99 € Jetzt 3,99 €