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položkypoložka

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Získejte každý měsíc jeden kredit na audioknihu podle vlastního výběru.

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions

Neomezený přístup k elektronickým knihám

Neomezený přístup k audioknihám

Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions
Audiokniha
podle ,

Dostupné:
. Žádné závazky, zrušení kdykoli v kobo.com/account/subscriptions.

Předobjednávka
1 audiokniha měsíčně

+ 30denní zkušební verze ZDARMA

Zvláštní nabídka

Každý měsíc získáte 1 kredit, který můžete vyměnit za audioknihu dle svého výběru

* Žádný závazek, lze zrušit kdykoliv

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Doporučeno pro vás

Enshittification

Why Everything Suddenly Got Worse and What To Do About It

podle Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Přečtěte si více

213,79 Kč

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
... Přečtěte si více
Influence, New and Expanded

The Psychology of Persuasion

podle Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Přečtěte si více

411,69 Kč

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Přečtěte si více
Wanting

The Power of Mimetic Desire in Everyday Life

podle Luke Burgis ...

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a ... Přečtěte si více

210,69 Kč

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there’s a
... Přečtěte si více
Nudge

The Final Edition

podle Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Přečtěte si více

295,79 Kč

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
... Přečtěte si více
Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

podle Gary Vaynerchuk ...

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Přečtěte si více

506,59 Kč

New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development
... Přečtěte si více
The Scout Mindset

Why Some People See Things Clearly and Others Don't

podle Julia Galef ...

'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are ... Přečtěte si více

279,59 Kč

'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are
... Přečtěte si více
Less

Stop Buying So Much Rubbish: How Having Fewer, Better Things Can Make Us Happier

podle Patrick Grant ...

THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for ... Přečtěte si více

200,69 Kč

THE SUNDAY TIMES BESTELLER‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETTWe used to care a lot about our clothes. We didn’t have many but those we had were important to us. We’d cherish them, repair them and pass them on. And making them provided fulfilling work for
... Přečtěte si více
Why We Fight

The Roots of War and the Paths to Peace

podle Christopher Blattman ...

Why do human beings fight one another?In this exhilarating and bracing book, we learn the common logic driving vainglorious monarchs, dictators, mobs, pilots, football hooligans, ancient peoples and fanatics.Distilling decades of economics, political science, psychology and real-world interventions, and through his time studying Columbia, Chicago, Liberia and Northern Ireland, Christopher Blattman ... Přečtěte si více

259,39 Kč

Why do human beings fight one another?In this exhilarating and bracing book, we learn the common logic driving vainglorious monarchs, dictators, mobs, pilots, football hooligans, ancient peoples and fanatics.Distilling decades of economics, political science, psychology and real-world interventions, and through his time studying Columbia, Chicago, Liberia and Northern Ireland, Christopher Blattman
... Přečtěte si více
Hooked

How to Build Habit-Forming Products

podle Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Přečtěte si více

295,79 Kč

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
... Přečtěte si více
The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

podle Naomi Oreskes, Mr Erik M. Conway ...

“[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori... ... Přečtěte si více

323,69 Kč

“[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori...
... Přečtěte si více
The Paradox of Choice

Why More Is Less, Revised Edition

podle Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Přečtěte si více

211,59 Kč

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Přečtěte si více
Stratégie de Communication Digitale selon ton Human Design

Bien communiquer selon ton type énergétique en Human Design

podle Aurélie ARROT ...

Série Kniha 1 - Human Design Digital
EBOOK - Stratégie de Communication Digitale & Human Design : Bien communiquer selon ton type énergétiqueSi tu te sens prêts à sortir du marketing conventionnel pour incarner et simplifier tes activités sur le web alors cet ebook va t'aider. Tu seras encouragé à écouter ton mode d'emploi humain (Human Design) et respecter ton type énergétique pour construire une stratégie de communication digitale ... Přečtěte si více

146,86 Kč

EBOOK - Stratégie de Communication Digitale & Human Design : Bien communiquer selon ton type énergétiqueSi tu te sens prêts à sortir du marketing conventionnel pour incarner et simplifier tes activités sur le web alors cet ebook va t'aider. Tu seras encouragé à écouter ton mode d'emploi humain (Human Design) et respecter ton type énergétique pour construire une stratégie de communication digitale
... Přečtěte si více
As Regrinhas da Pronúncia do Inglês - The Little Rules of the American English Pronunciation

podle FBA books ...

COMPRANDO DIRETAMENTE DO AUTOR, VOCÊ PAGA APENAS R$ 10,00 EM BELO FORMATO PDF. CONTATO: [email protected] children, Some of the happiest times of my childhood were spent listening to stories read to me by my family and then, later on, by my teachers in school. The thought of learning how to read by myself was exciting. I wanted to know how to turn all those letters in the alphabet ... Přečtěte si více

109,20 Kč

COMPRANDO DIRETAMENTE DO AUTOR, VOCÊ PAGA APENAS R$ 10,00 EM BELO FORMATO PDF. CONTATO: [email protected] children, Some of the happiest times of my childhood were spent listening to stories read to me by my family and then, later on, by my teachers in school. The thought of learning how to read by myself was exciting. I wanted to know how to turn all those letters in the alphabet
... Přečtěte si více
Brands And The Brain

How To Use Neuroscience To Create Impactful Brands

podle Arvind Sahay ...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Přečtěte si více

109,33 Kč

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern
... Přečtěte si více
Economist Gandhi: The Roots and the Relevance of the Political Economy of the Mahatma

podle Jaithirth Rao ...

This book is a refreshing take on Gandhi's economic philosophy. It provides insights into the hidden facet of Gandhi's personality, and his thoughts on economics and capitalism. The book captures aspects of Gandhi's thinking usually missed by those who are sure they know Gandhi. This is probably the first book on Gandhi that claims that Gandhi was not against business and capitalists. In fact, the ... Přečtěte si více

131,22 Kč

This book is a refreshing take on Gandhi's economic philosophy. It provides insights into the hidden facet of Gandhi's personality, and his thoughts on economics and capitalism. The book captures aspects of Gandhi's thinking usually missed by those who are sure they know Gandhi. This is probably the first book on Gandhi that claims that Gandhi was not against business and capitalists. In fact, the
... Přečtěte si více
Citizens - Why the Key to Fixing Everything is All of Us

podle Jon Alexander ...

Citizens by Jon Alexander is a bold, uplifting wake‑up call for anyone who feels that democracy, community, and everyday life have been reduced to clicking, buying, complaining — and waiting for "them" to fix it. If you're tired of politics-as-performance, brands-as-saviours, and institutions that treat people like customers or problems to manage, this book hands you a different lens: the Citizen ... Přečtěte si více

102,62 Kč nebo zdarma s Kobo Plus

Citizens by Jon Alexander is a bold, uplifting wake‑up call for anyone who feels that democracy, community, and everyday life have been reduced to clicking, buying, complaining — and waiting for "them" to fix it. If you're tired of politics-as-performance, brands-as-saviours, and institutions that treat people like customers or problems to manage, this book hands you a different lens: the Citizen
... Přečtěte si více
Social Influence - Influencing Minds to Guide Behavior

podle Gregg Harden ...

Social influence has been defined as the ability to change individual behavior (intentionally or unintentionally). This behavioral change can be the result of how individuals perceive their relationship with other individuals, groups and key influencers. As with all forms of persuasion, including traditional advertising, marketing, and political campaigning, individual behavior has always been ... Přečtěte si více

193,88 Kč

Social influence has been defined as the ability to change individual behavior (intentionally or unintentionally). This behavioral change can be the result of how individuals perceive their relationship with other individuals, groups and key influencers. As with all forms of persuasion, including traditional advertising, marketing, and political campaigning, individual behavior has always been
... Přečtěte si více
How to Win at Online Ads: Includes the 9 Crucial Tasks to Create and Maintain a Successful and Thriving Business

podle TDB Consulting Group ...

Guidebook Includes – The 9 Crucial Tasks to Create and Maintain a Successful BusinessThe purpose of this book is to illustrate how knowing your target audience has a direct correlation on your ability to run online ads successfully, with a high probability of return on investment.Specifically, this book was written for people who want to:- significantly lower your ad spend- get a greater ROI on ... Přečtěte si více

Zdarma

Guidebook Includes – The 9 Crucial Tasks to Create and Maintain a Successful BusinessThe purpose of this book is to illustrate how knowing your target audience has a direct correlation on your ability to run online ads successfully, with a high probability of return on investment.Specifically, this book was written for people who want to:- significantly lower your ad spend- get a greater ROI on
... Přečtěte si více
El libro negro del consumo

Engaños, estafas y perversiones del comercio moderno

podle Jordi Sabaté ...

El libro negro del consumo denuncia de una manera rotunda las principales estafas y engaños que sufre el consumidor en España.En un lenguaje sencillo y accesible, se centra en temas relevantes para la sociedad actual como el etiquetado alimentario y la cosmética, los fármacos dañinos, las preferentes, cláusulas suelo y otros casos de la banca.El libro también aborda el consumo fantasma y los ... Přečtěte si více

139,00 Kč

El libro negro del consumo denuncia de una manera rotunda las principales estafas y engaños que sufre el consumidor en España.En un lenguaje sencillo y accesible, se centra en temas relevantes para la sociedad actual como el etiquetado alimentario y la cosmética, los fármacos dañinos, las preferentes, cláusulas suelo y otros casos de la banca.El libro también aborda el consumo fantasma y los
... Přečtěte si více
Dropshipping

A Step-by-Step Guide for Beginners to Launch Your E-Commerce Business on Shopify, Amazon, or eBay and Achieve Online Success From the Comfort of Your Home

podle Ryan Madron ...

Are you on the lookout for a way to increase your earnings through a passive income stream?The process is now simpler than ever! How, you ask? Enter dropshipping, an innovative business model that streamlines the online selling process without the hassle of inventory management. It sounds enticing, but is dropshipping a viable business, and can you make it work? The answer is a resounding yes with ... Přečtěte si více

220,38 Kč nebo zdarma s Kobo Plus

Are you on the lookout for a way to increase your earnings through a passive income stream?The process is now simpler than ever! How, you ask? Enter dropshipping, an innovative business model that streamlines the online selling process without the hassle of inventory management. It sounds enticing, but is dropshipping a viable business, and can you make it work? The answer is a resounding yes with
... Přečtěte si více
The Art and Science of Marketing

How to Stand Out in a Crowded Market

podle Walid Mahroum ...

Welcome to The Art and Science of Marketing, a complete guide to the active and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to create, deliver, and promote products or services to customers in today's fast-paced, digital landscape.With a focus on both the art and science of marketing, we examine the importance of understanding ... Přečtěte si více

105,86 Kč nebo zdarma s Kobo Plus

Welcome to The Art and Science of Marketing, a complete guide to the active and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to create, deliver, and promote products or services to customers in today's fast-paced, digital landscape.With a focus on both the art and science of marketing, we examine the importance of understanding
... Přečtěte si více
從聽懂到成交信任的速度，快速獲得客戶信賴的高效策略：看透客戶心理，解讀客戶言語中的潛臺詞，精準擊中每個交易的破綻

podle 黃華彬，肖莉莉 ...

想成為銷售高手必備的成交祕訣！從熱愛自己的職業做起，透過激發內在熱情透過說話的藝術拉近與客戶的互動，建立穩固的關係打造舒適的談話氛圍，促使交易自然而然的達成從客戶的話語中獲得關鍵資訊，聽懂隱藏其中的弦外之音【銷售的初心】——愛上自己的職業本書的最一開始以「最好的銷售是愛上自己的職業」為主題，首先闡述了熱愛職業的重要性，指引讀者尋找銷售的初心。透過掌握表達情感的技巧、克服拒絕等等工作上的技巧，讓讀者深刻理解成功銷售背後所要付出的努力。同時，作者提到完善的售後服務是競爭力的核心，使讀者能夠深刻了解到客戶滿意度與忠誠度是銷售的關鍵。【心靈對話，語言的藝術】——說話高手的... ... Přečtěte si více

164,59 Kč

想成為銷售高手必備的成交祕訣！從熱愛自己的職業做起，透過激發內在熱情透過說話的藝術拉近與客戶的互動，建立穩固的關係打造舒適的談話氛圍，促使交易自然而然的達成從客戶的話語中獲得關鍵資訊，聽懂隱藏其中的弦外之音【銷售的初心】——愛上自己的職業本書的最一開始以「最好的銷售是愛上自己的職業」為主題，首先闡述了熱愛職業的重要性，指引讀者尋找銷售的初心。透過掌握表達情感的技巧、克服拒絕等等工作上的技巧，讓讀者深刻理解成功銷售背後所要付出的努力。同時，作者提到完善的售後服務是競爭力的核心，使讀者能夠深刻了解到客戶滿意度與忠誠度是銷售的關鍵。【心靈對話，語言的藝術】——說話高手的...
... Přečtěte si více
Klanten krijgen klanten houden

Klantenpsychologie voor ondernemers die hun klanten echt willen begrijpen en helpen

podle Anne Raaymakers ...

In deze boeiende en toegankelijke gids onthult Anne Raaymakers, een gerenommeerd expert op het gebied van digitale marketing en sociale media, de geheimen achter effectieve marketingstrategieën die resoneren met hedendaagse consumenten. Met haar diepgaande kennis en jarenlange ervaring biedt zij lezers praktische inzichten en strategieën om hun marketing naar een hoger niveau te tillen.Dit boek is ... Přečtěte si více

489,33 Kč

In deze boeiende en toegankelijke gids onthult Anne Raaymakers, een gerenommeerd expert op het gebied van digitale marketing en sociale media, de geheimen achter effectieve marketingstrategieën die resoneren met hedendaagse consumenten. Met haar diepgaande kennis en jarenlange ervaring biedt zij lezers praktische inzichten en strategieën om hun marketing naar een hoger niveau te tillen.Dit boek is
... Přečtěte si více
Luxury Fashion and Culture

podle Arch G. Woodside ...

Série Kniha 7 - Advances in Culture, Tourism and Hospitality Research
"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high ... Přečtěte si více

3 579,09 Kč

"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high
... Přečtěte si více

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Doporučeno pro vás

Chování spotřebitelů elektronické knihy

Enshittification

Influence, New and Expanded

Wanting

Nudge

Day Trading Attention

The Scout Mindset

Less

Why We Fight

Hooked

The Big Myth

The Paradox of Choice

Stratégie de Communication Digitale selon ton Human Design

As Regrinhas da Pronúncia do Inglês - The Little Rules of the American English Pronunciation

Brands And The Brain

Economist Gandhi: The Roots and the Relevance of the Political Economy of the Mahatma

Citizens - Why the Key to Fixing Everything is All of Us

Social Influence - Influencing Minds to Guide Behavior

How to Win at Online Ads: Includes the 9 Crucial Tasks to Create and Maintain a Successful and Thriving Business

El libro negro del consumo

Dropshipping

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