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DoShorts Serie de eBooks

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  • PR 2.0

    How Digital Media Can Help You Build a Sustainable Brand

    de John Friedman ...
    Series series DoShorts
    Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2 ... Leer más

    $43,312 CLP

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  • Marketing 4.0

    Moving from Traditional to Digital

    de Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ...
    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Leer más

    Antes $22,401 CLP Ahora $20,053 CLP

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The End of Competitive Advantage

    How to Keep Your Strategy Moving as Fast as Your Business

    de Rita Gunther McGrath ...
    Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a ... Leer más

    $25,987 CLP o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Startup Way

    How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

    de Eric Ries ...
    Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean ... Leer más

    $10,658 CLP

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Open Leadership

    How Social Technology Can Transform the Way You Lead

    de Charlene Li ...
    An essential guide for leaders who want to use social media to be "open" while maintaining control"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern ... Leer más

    Antes $23,188 CLP Ahora $20,757 CLP

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Competitive Intelligence Advantage

    How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World

    de Seena Sharp ...
    A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speakerIn Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions ... Leer más

    Antes $33,144 CLP Ahora $29,670 CLP

  • Harvard Business Review on Managing Supply Chains

    de Harvard Business Review ...
    Find and fix your weakest links.If you need the best practices and ideas for making your supply chain strong and agile--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Use your supply chain as a competitive weapon- Gain customers' trust by revealing where yourproducts come from- ... Leer más

    $16,209 CLP o gratis con Kobo Plus

  • Strategy That Works

    How Winning Companies Close the Strategy-to-Execution Gap

    de Paul Leinwand, Cesare R. Mainardi ...
    How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world ... Leer más

    $25,987 CLP o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Harvard Business Review on Succeeding as an Entrepreneur

    de Harvard Business Review ...
    Series series Harvard Business Review Paperback Series
    If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage ... Leer más

    $16,209 CLP o gratis con Kobo Plus

  • Strategic Planning

    Fundamentals for Small Business

    de Gary L. May ...
    Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning, ... Leer más

    $6,489 CLP

  • Millennials: Boom'er Bust or How Gen Y Will Save the World

    de Peter Shurman ...
    Baby Boomers & Millennials need to understand each other - because they're just not getting along! "Millennials" are next in line but, unless aging boomers and millennials start to see each other as useful, the passing of the torch will be fumbled. The world can't afford that because millennials are indeed the "next big generation", the echo! They're the ones who must repair the accumulated damage ... Leer más

    $5,192 CLP

  • The Engagement Equation

    Leadership Strategies for an Inspired Workforce

    de Christopher Rice, Fraser Marlow, Mary Ann Masarech ...
    Create a culture of engagement and build high-performance cultureThe Engagement Equation explains the drivers of employee engagement, and how you can use improved engagement to execute strategy, reduce costs, and meet your organizational goals. This book describes a unique engagement model that focuses on individuals' contribution to a company's success and personal satisfaction in their roles. ... Leer más

    Antes $23,188 CLP Ahora $20,757 CLP