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Libros narrados por Tim Ash

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  • A mentira da racionalidade

    Desmistificando nosso modo de pensar e por que agimos como agimos

    de Tim Ash ...
    ENTENDA O QUE TORNA VOCÊ HUMANO!Neste livro falaremos dos pontos que os 8 bilhões de habitantes da Terra têm em comum.Desde os primeiros dias de vida no planeta, nossos ancestrais foram moldados por condições implacáveis de sobrevivência. Processos adaptativos – também compartilhados com insetos e répteis – que ocorreram há milhares de anos ainda estão dentro de nós. Adições posteriores são comuns ... Leer más

    $5,831 CLP

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    de Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Leer más

    Antes $24,882 CLP Ahora $22,273 CLP

  • Audiolibro

    Unleash Your Primal Brain

    Demystifying how we think and why we act

    de Tim Ash ...
    Narrado por Tim Ash ...

    Completo

    5 hora 16 minutos

    Unleash Your Primal Brain illuminates the fundamental “why’s” behind our actions from an evolutionary perspective. From the rise of the earliest life on earth, to our uniquely human recent adaptations, you will come away with a deep understanding of our of how the brain evolved, and why we act the way that we do.Understand what makes us human!This book is about the commonalities all 8,000,000,000 ... Leer más

    $15,462 CLP o gratis con Kobo Plus

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  • You Should Test That

    Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

    de Chris Goward ...
    Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Leer más

    Antes $24,882 CLP Ahora $22,273 CLP

  • Web Analytics 2.0

    The Art of Online Accountability and Science of Customer Centricity

    de Avinash Kaushik ...
    Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... Leer más

    Antes $34,846 CLP Ahora $31,192 CLP

  • Convert!

    Designing Web Sites to Increase Traffic and Conversion

    de Ben Hunt ...
    Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, ... Leer más

    $22,273 CLP

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $82,578 CLP

  • Designing for the Digital Age

    How to Create Human-Centered Products and Services

    de Kim Goodwin ...
    Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.Designing successful products and services in the digital age ... Leer más

    $54,215 CLP

  • Inbound Marketing and SEO

    Insights from the Moz Blog

    de Rand Fishkin, Thomas Høgenhaven ...
    Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Leer más

    Antes $27,378 CLP Ahora $24,509 CLP

  • Information Technology Project Management Interview Questions: IT Project Management and Project Management Interview Questions, Answers, and Explanations

    de equitypress ...
    The Ultimate Interview Book for the Information Technology project manager!In the increasingly global and competitive world of information technology and applications programming, job interviewing is a critical skill to acquire. With adequate preparation, you can position yourself to win the job. More than just a list of ambiguous problems and puzzles to solve on your own time, IT Project Manager ... Leer más

    $8,660 CLP

  • Managing the Testing Process

    Practical Tools and Techniques for Managing Hardware and Software Testing

    de Rex Black ...
    New edition of one of the most influential books on managing software and hardware testingIn this new edition of his top-selling book, Rex Black walks you through the steps necessary to manage rigorous testing programs of hardware and software. The preeminent expert in his field, Mr. Black draws upon years of experience as president of both the International and American Software Testing ... Leer más

    Antes $37,334 CLP Ahora $33,420 CLP

  • SEO Help: 20 new steps to get your website to Google's #1 page 3rd Edition

    de David Amerland ...
    A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs).Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's ... Leer más

    $9,526 CLP