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eBooks de Relaciones públicas

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  • Storytelling

    Atraer, enseñar y persuadir con una nueva narrativa

    de Corey Rosen ...
    Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

    $8,269 CLP

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6,024 CLP

  • Modern-Day Strategies for Community Engagement

    How to Effectively Build Bridges Between People and the Bottom Line

    de MaKara Rumley ...
    Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the office, get from behind the computer, and interact with people face-to-face. There is an art and process to engaging with your community-a group of people with shared commonality. This book serves as a ... Leer más

    $3,061 CLP o gratis con Kobo Plus

  • Ufficio stampa digitale

    Come generare interesse nei media 2.0 e gestire le relazioni pubbliche grazie alle potenzialità del web

    de Stefano Calicchio ...
    L’ufficio stampa e l’attività di relazioni pubbliche hanno subito drastici cambiamenti con l’avvento di internet. La gestione dei nuovi media rappresenta oggi un passaggio fondamentale per chiunque voglia costruire la propria visibilità online imparando a comunicare con i servizi tipici del web 2.0. All’interno di questo manuale scoprirete strategie operative per raccogliere la sfida dei nuovi ... Leer más

    $1,712 CLP o gratis con Kobo Plus

  • The Mind in Action

    Psychology for Everyday Life

    de Emily Brown ...
    "The Mind in Action: Psychology for Everyday Life" is a book that presents psychology in an accessible and practical way to help readers better understand their own minds and use this knowledge to improve their daily lives.The book explores a wide range of psychological topics, including perception, learning, memory, emotional intelligence, motivation, personality, interpersonal relationships, and ... Leer más

    $5,153 CLP o gratis con Kobo Plus

  • Reputation Capital

    How to Navigate Crises and Protect your Greatest Asset

    de T.J. Winick ...
    A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football ... Leer más

    $20,555 CLP

  • How Strategic Communication Shapes Value and Innovation in Society

    Edición de Iekje Smit, Stefania Romenti, Betteke van Ruler, Øyvind Ihlen ...
    Series Libro 2 - Advances in Public Relations and Communication Management
    Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to ... Leer más

    $132,929 CLP

  • Mastering the Message

    A Practical Approach To Modern Public Relations

    de Ganapathy Viswanathan ...
    A modern guide to the evolving world of Public Relations.Mastering the Message distils years of hands-on experience in Public Relations, offering a dynamic exploration of how the field has evolved from traditional press releases to a strategic driver of trust, crisis management, and storytelling across industries.From the intensity of political campaigns to the high stakes of sports PR and ... Leer más

    $2,272 CLP

  • Corporate Social Responsibility, Sustainability, and Ethical Public Relations

    Strengthening Synergies with Human Resources

    Edición de Donnalyn Pompper ...
    Series series The Changing Context of Managing People
    Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work.However one major stumbling block is ... Leer más

    $109,525 CLP

  • Campaigns that Shook the World

    The Evolution of Public Relations

    de Danny Rogers ...
    Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery ... Leer más

    $32,050 CLP

  • Media Interview Techniques

    A Complete Guide to Media Training

    de Robert Taylor ...
    Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or ... Leer más

    $44,173 CLP

  • Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage

    de Robert Alan King ...
    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective ... Leer más

    $4,326 CLP

  • Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer

    de Collin Miles ...
    There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.Look ... Leer más

    $2,592 CLP

  • Top Secrets for Doing Your Own PR

    de Gini Graham Scott ...
    This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign. ... Leer más

    $2,592 CLP o gratis con Kobo Plus

  • Trash Proof News Releases

    de Paul Krupin ...
    Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you've arrayed and meet their needs in today's fast paced environment and ever changing technologies. ... Leer más

    $4,326 CLP

  • Quality in the Public Sector

    Essential Skills for the Public Sector, #7

    de Jennifer Bean, Lascelles Hussey ...
    Series Libro 7 - Essential Skills for the Public Sector
    This book is one of a series of books entitled "Essential Skills for the Public Sector". It sets out ways in which those providing public sector services can clarify what is meant by quality and how quality can be achieved. It considers issues such as setting standards, measuring and monitoring quality and the cost versus the benefit of introducing quality systems. It is increasingly important ... Leer más

    $8,660 CLP

  • How to Become A Newsletter & Mailing List Expert

    Books That Make You Smarter

    de Barb Drozdowich ...
    Series series Books That Make You Smarter
    Looking for a comprehensive book on Mailing Lists & Newsletters in language you can understand?Tired of wasting your time with books that promise but fail to deliver details you can put to immediate use?How to Become A Newsletter & Mailing List Expert is for you!Email marketing is not dead as many claim. It is the best possible strategy for connecting with an audience.This book is a... ... Leer más

    $4,326 CLP

  • How to Build Your Brand and Boost Online Results

    de Norm Bond ...
    Learn the value of branding for business or personal success online. In order to create a brand name today, you want to give special attention to the qualities that make this name unique and how it is descriptive of what you do or who you are in business or life. Think long term. Branding has developed from irrelevant trademark names to descriptive phrases that tell your audience who you are and ... Leer más

    $5,192 CLP

  • Stop Competing and Start Dominating! When You're the Only Choice, You Always Win.

    de Nick Nichols ...
    Proven 7-Step Formula for B2B Consultants, Coaches, and Service Providers to Attract More High-Value Clients with a Signature Unique Selling Proposition. A Signature USP is your market-defining declaration that makes your competitors irrelevant. Unlike generic marketing messages, it captures your unique ability to solve your clients' most pressing problems in a way no one else can. It's sharp, ... Leer más

    Gratis

  • Digital Footprint Mastery: A Comprehensive Guide to Online Reputation Management

    de Nathan Bomshteyn ...
    "Digital Footprint Mastery" is a comprehensive guide that empowers individuals and businesses to take control of their online reputation, clean up their digital presence, and protect their personal or corporate brand in the ever-evolving digital landscape. This book offers step-by-step instructions, practical advice, and actionable strategies to help readers understand the importance of online ... Leer más

    $8,660 CLP

  • Communicating in the Face of Global Crises

    Organization, Strategy, and ‘Doing the Right Thing’

    Edición de John G. McClellan, Cecilia Cassinger, Visa Penttilä, Monica Porzionato ...
    Series series Routledge Studies in Communication, Organization, and Organizing
    Communicating in the Face of Global Crises explores the complex ways organizations and their strategic practices are communicatively constituted in relation to the ethical expectations of global publics.Positioning organizational strategies as communicative accomplishments, an international team of authors redirect attention to the important role of communication in constituting responses to ... Leer más

    $63,942 CLP

  • Public Relations Theory

    de Eryn S. Travis, Edward J. Lordan ...
    Reflecting the ever-increasing changes in the public relations industry, this new textoffers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to ... Leer más

    $106,472 CLP

  • Public Relations Campaigns

    An Integrated Approach

    de Regina M. Luttrell, Luke W. Capizzo ...
    Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR ... Leer más

    $106,472 CLP

  • The clock that had no hands, and nineteen other essays about advertising

    de Kaufman ...
    The Clock That Had No Hands, and Nineteen Other Essays About Advertising by Herbert Kaufman is a thought-provoking collection of essays that delves into the art, science, and psychology of advertising in the early twentieth century. Through twenty insightful essays, Kaufman explores the fundamental principles that drive successful advertising, offering both practical advice and philosophical ... Leer más

    $23,393 CLP