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Summary and Analysis of Contagious: Why Things Catch On

Based on the Book by Jonah Berger

de Worth Books ...

Series series Smart Summaries
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Leer más

$1,128 CLP o gratis con Kobo Plus

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of
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This Is Marketing

You Can't Be Seen Until You Learn to See

de Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

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**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
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The Millionaire Next Door

de Thomas J. Stanley, William D. Danko ...

Series Libro 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

$16,501 CLP o gratis con Kobo Plus

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
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The System of Objects

de Jean Baudrillard ...

Traducido por James Benedict ...

Series series Radical Thinkers
The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

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The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society.
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專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

Indistractable: How to Control Your Attention and Choose Your Life

de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...

分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

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分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何..
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Consumer Affairs and Customer Care

de Sri Ram Khanna, Savita Hanspal ...

The subject of this book explains the social framework of consumer rights and legal framework of protecting consumer rights that has evolved in India over the last three decades. It also explains the momentous changes in Indian consumer markets over this period as a result of economic liberalisation and provides an understanding of the problems consumers face in markets and the consumer detriment ... Leer más

$8,898 CLP o gratis con Kobo Plus

The subject of this book explains the social framework of consumer rights and legal framework of protecting consumer rights that has evolved in India over the last three decades. It also explains the momentous changes in Indian consumer markets over this period as a result of economic liberalisation and provides an understanding of the problems consumers face in markets and the consumer detriment
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Do B2B Better

Drive Growth Through Game-Changing Customer Experience

de Jim Tincher ...

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.Any business leader knows that customer loyalty is the key to a thriving business. But what if your customer is another business? Consistent research shows that most B2B companies lag behind ... Leer más

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Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.Any business leader knows that customer loyalty is the key to a thriving business. But what if your customer is another business? Consistent research shows that most B2B companies lag behind
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Psychology of sales

Discovering the key to achieving sales success

de Jesse Davids ...

Are you interested in understanding the intricacies of human behavior and decision making in sales? If yes, then you should definitely check out "Psychology of Sales." This comprehensive guide delves into the fascinating intersection of psychology and sales to offer valuable insights into the art of persuasion and influence. You will learn about the subconscious triggers that drive consumer ... Leer más

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Are you interested in understanding the intricacies of human behavior and decision making in sales? If yes, then you should definitely check out "Psychology of Sales." This comprehensive guide delves into the fascinating intersection of psychology and sales to offer valuable insights into the art of persuasion and influence. You will learn about the subconscious triggers that drive consumer
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Basics of Behavioral Science in Marketing: Q&A for Entrepreneurs

de Visionary Toolkit ...

Basics of Behavioral Science in Marketing: Q&A for Entrepreneurs simplifies the key concepts of behavioral science and shows how they can be applied to marketing, especially for entrepreneurs and small business owners. It offers practical Q&A and real-world examples to help you understand your customers better, create trust, and craft effective strategies.Covering topics like emotional triggers, ... Leer más

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Basics of Behavioral Science in Marketing: Q&A for Entrepreneurs simplifies the key concepts of behavioral science and shows how they can be applied to marketing, especially for entrepreneurs and small business owners. It offers practical Q&A and real-world examples to help you understand your customers better, create trust, and craft effective strategies.Covering topics like emotional triggers,
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The Velvet Rope Economy

How Inequality Became Big Business

de Nelson Schwartz ...

In nearly every realm of daily life there is an invisible velvet rope that divides how we live. On one side, appointments are secured, queues are skipped and doors are opened. On the other, people fight for an empty seat on the plane, a place in line at a theme park or even a medical exam.Schwartz shows how business innovators have stepped in to exploit the gap between the rich and everyone else, ... Leer más

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In nearly every realm of daily life there is an invisible velvet rope that divides how we live. On one side, appointments are secured, queues are skipped and doors are opened. On the other, people fight for an empty seat on the plane, a place in line at a theme park or even a medical exam.Schwartz shows how business innovators have stepped in to exploit the gap between the rich and everyone else,
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The Palgrave Handbook of Interactive Marketing

Edición de Cheng Lu Wang ...

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for ... Leer más

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Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for
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Bankminded

Banks as Intimate Agents of Everyday Life in Welfare State Sweden

de Orsi Husz ...

Series series Economics and Finance (R0)
This open access book explores the history of how banks and banking services have become part of everyday life. Taking welfare state Sweden as its setting, the book identifies key cultural challenges and shows how banks and finance companies made inroads into the workplace, the family, spaces of consumption and the world of social movements while also taking on tasks typically associated with ... Leer más

Gratis

This open access book explores the history of how banks and banking services have become part of everyday life. Taking welfare state Sweden as its setting, the book identifies key cultural challenges and shows how banks and finance companies made inroads into the workplace, the family, spaces of consumption and the world of social movements while also taking on tasks typically associated with
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Análise Sensorial Aplicada a Sabores e Texturas de Produtos de Panificação e Confeitaria

de Márcia Arocha Gularte, Lucíla Vicari, Roberta Bascke Santos ...

A análise sensorial é uma ciência com testes e métodos de considerável importância para a indústria de alimentos, pois permite correlacionar padrões de tecnologia de processamento, controle de qualidade e desenvolvimento de novos produtos, com as impressões que o produto causa no consumidor. Produtos de panificação e confeitaria possuem atributos característicos que são esperados pelo consumidor, ... Leer más

$8,925 CLP o gratis con Kobo Plus

A análise sensorial é uma ciência com testes e métodos de considerável importância para a indústria de alimentos, pois permite correlacionar padrões de tecnologia de processamento, controle de qualidade e desenvolvimento de novos produtos, com as impressões que o produto causa no consumidor. Produtos de panificação e confeitaria possuem atributos característicos que são esperados pelo consumidor,
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Brand Global, Adapt Local

How to Build Brand Value Across Cultures

de Katherine Melchior Ray, Nataly Kelly ...

How can you scale a brand globally while staying true to its core?Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from world-leading companies including Nike, ... Leer más

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How can you scale a brand globally while staying true to its core?Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from world-leading companies including Nike,
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The Science of Shopping

How Psychology and Innovation Create a Winning Retail Strategy

de Kate Hardcastle ...

Looking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply ... Leer más

$40,435 CLP

Looking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply
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Foolproof

Why Safety Can Be Dangerous and How Danger Makes Us Safe

de Greg Ip ...

How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our ... Leer más

$23,811 CLP

How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our
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Sustainability in the Textile and Apparel Industries

Consumerism and Fashion Sustainability

Edición de Subramanian Senthilkannan Muthu, Miguel Angel Gardetti ...

Series series Earth and Environmental Science (R0)
This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile ... Leer más

$185,907 CLP

This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile
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Like

The Button That Changed the World

de Martin Reeves, Bob Goodson ...

A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture—and its profound impact on modern human interaction."…an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." — The EconomistOver 160 billion times a day, someone taps a like button. How could something that came out of ... Leer más

$26,354 CLP o gratis con Kobo Plus

A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture—and its profound impact on modern human interaction."…an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." — The EconomistOver 160 billion times a day, someone taps a like button. How could something that came out of
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Machine Learning Mastery:

Build Real-World ML Projects with Python, Algorithms, and Data Science Fundamentals

de Rachel Bennett ...

Machine Learning Mastery Unlock the full power of machine learning and take your skills from beginner to advanced with a guide that blends foundational knowledge with future-facing insight. This comprehensive book is designed for those who are not satisfied with surface-level understanding. Whether you're just stepping into the world of algorithms or refining your ability to build intelligent ... Leer más

$1,700 CLP

Machine Learning Mastery Unlock the full power of machine learning and take your skills from beginner to advanced with a guide that blends foundational knowledge with future-facing insight. This comprehensive book is designed for those who are not satisfied with surface-level understanding. Whether you're just stepping into the world of algorithms or refining your ability to build intelligent
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How to Stop Someone from Cheating You

de Mohamed hassan ...

This essential guide empowers readers to protect their hard-earned money from scammers and unethical businesses. It covers everything from recognizing early red flags and psychological tricks to taking decisive action when things go wrong. You will learn how to verify a company's legitimacy, secure your financial data, and master the art of demanding a refund. If negotiations fail, the book ... Leer más

$5,192 CLP o gratis con Kobo Plus

This essential guide empowers readers to protect their hard-earned money from scammers and unethical businesses. It covers everything from recognizing early red flags and psychological tricks to taking decisive action when things go wrong. You will learn how to verify a company's legitimacy, secure your financial data, and master the art of demanding a refund. If negotiations fail, the book
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Research Handbook on Unethical Behavior

Edición de Alessandro Bucciol, Simone Quercia ...

This in-depth Research Handbook integrates insights from different disciplines to analyse the mechanisms underlying unethical behavior, presenting a compelling picture of unethical behavior as a complex, context-dependent phenomenon. Alessandro Bucciol and Simone Quercia bring together leading researchers from economics, psychology and neuroscience to explore unethical behavior’s uniquely ... Leer más

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This in-depth Research Handbook integrates insights from different disciplines to analyse the mechanisms underlying unethical behavior, presenting a compelling picture of unethical behavior as a complex, context-dependent phenomenon. Alessandro Bucciol and Simone Quercia bring together leading researchers from economics, psychology and neuroscience to explore unethical behavior’s uniquely
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The Emerald Handbook on Cryptoassets

Investment Opportunities and Challenges

Edición de H. Kent Baker, Hugo Benedetti, Ehsan Nikbakht, Sean Stein Smith ...

Bitcoin’s introduction as the first cryptoasset in 2009 ushered in a new era, generating much interest, excitement, and growth. A cryptoasset is a digital asset using blockchain technology to regulate the generation of new units and verify and secure transactions. Besides cryptocurrencies, other major cryptoassets are security tokens and utility tokens.Cryptoassets are attractive to investors ... Leer más

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Bitcoin’s introduction as the first cryptoasset in 2009 ushered in a new era, generating much interest, excitement, and growth. A cryptoasset is a digital asset using blockchain technology to regulate the generation of new units and verify and secure transactions. Besides cryptocurrencies, other major cryptoassets are security tokens and utility tokens.Cryptoassets are attractive to investors
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Big Data Analytics for the Prediction of Tourist Preferences Worldwide

de Dr. N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra ...

Series series Emerald Points
Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and ... Leer más

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Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and
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The Ultimate Pricing Cheat Sheet

Unlock the Psychology and Strategies to Dominate Your Market and Maximize Profits

de John Goldstein Jr. ...

"The Ultimate Pricing Cheat Sheet: Unlock the Psychology and Strategies to Dominate Your Market and Maximize Profits" Pricing is more than just a number—it’s your business’s secret weapon! In this actionable and engaging guide, you’ll discover how to turn pricing into a powerful tool for competitive success and profitability.✨ What You’ll Learn:✔️ The Psychology of Pricing: Influence customer ... Leer más

$4,075 CLP o gratis con Kobo Plus

"The Ultimate Pricing Cheat Sheet: Unlock the Psychology and Strategies to Dominate Your Market and Maximize Profits" Pricing is more than just a number—it’s your business’s secret weapon! In this actionable and engaging guide, you’ll discover how to turn pricing into a powerful tool for competitive success and profitability.✨ What You’ll Learn:✔️ The Psychology of Pricing: Influence customer
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Summary and Analysis of Contagious: Why Things Catch On

This Is Marketing

The Millionaire Next Door

The System of Objects

專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

Consumer Affairs and Customer Care

Do B2B Better

Psychology of sales

Basics of Behavioral Science in Marketing: Q&A for Entrepreneurs

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Bankminded

Análise Sensorial Aplicada a Sabores e Texturas de Produtos de Panificação e Confeitaria

Brand Global, Adapt Local

The Science of Shopping

Foolproof

Sustainability in the Textile and Apparel Industries

Like

Machine Learning Mastery:

How to Stop Someone from Cheating You

Research Handbook on Unethical Behavior

The Emerald Handbook on Cryptoassets

Big Data Analytics for the Prediction of Tourist Preferences Worldwide

The Ultimate Pricing Cheat Sheet