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  • Facebook ADS: Faites exploser votre ROAS! Le guide ultime pour augmenter la conversion de vos annonces. 7 règles d'or pour l'optimisation et la mise à l'échelle de vos campagnes publicitaires

    par Prudence Vivien ...
    Vous avez une marque personnelle et vous voulez exploiter l'énorme potentiel de Facebook ADS? Vous vous approchez du monde des médias sociaux et vous voulez savoir comment vendre votre produit/service par voie numérique?La manière de faire de la "publicité" a changé. Et il n'y a aucun doute là-dessus. Que vous soyez une personne physique ou morale, et que vous souhaitiez vendre votre produit ... En savoir plus

    CHF 4.00

  • Jewish Mad Men

    Advertising and the Design of the American Jewish Experience

    par Kerri P. Steinberg ...
    It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... En savoir plus

    CHF 22.74

  • Design in Airline Travel Posters 1920-1970

    A Semiology and Sociocultural History

    par David Scott ...
    Collection series Anthem Studies in Travel
    This book studies design in airline travel posters of the 1920–1970: period. It is both a semiology and a sociocultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument.The field of poster studies is vast, but it is surprising ... En savoir plus

    CHF 33.75 ou Gratuit avec Kobo Plus

  • Advertising Design and Typography

    par Alex W. White ...
    This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:Researching your client and your audienceWhat makes an ad successfulGetting the ... En savoir plus

    CHF 21.25

  • The Designer's Guide to Presenting Numbers, Figures, and Charts

    par Sally Bigwood, Melissa Spore ...
    Numbers can tell an exciting story. The trick is to know what story to tell and make it understandable. This compact, practical guide will show everyone who must design numeric data how to transform raw data into readable, relevant information.The Designer’s Guide to Presenting Numbers, Figures, and Charts brings together the guidelines established over the last forty years for making effective ... En savoir plus

    CHF 13.55

  • Facebook Marketing Secrets

    par Anthony Ekanem ...
    Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing its marketing and selling power for their own gain. Huge companies like Coca Cola and Nike are ... En savoir plus

    CHF 4.00 ou Gratuit avec Kobo Plus

  • Radical Intimacies

    Designing Non-Extractive Relationalities

    Modifié par Oliver Vodeb ...
    An extradisciplinary investigation into the radical potentials of design by the global Memefest network.This book is an investigation of the key aspects of capitalist domination and resistance to it through design; its five sections explore dialogue, power, land, interventions, and radical praxis. Vodeb’s curated chapters engage radical intimacies with design and connects it with media, ... En savoir plus

    CHF 25.33

  • Design Culture

    An Anthology of Writing from the AIGA Journal of Graphic Design

    par Marie Finamore, Steven Heller ...
    Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of ... En savoir plus

    CHF 25.15

  • Nano Banana AI Expertise Training Guide

    par Barron Wilson ...
    Nano Banana AI Expertise: Your Blueprint for AI-Powered Profit and PrecisionStop Trading Hours for Edits. Start Generating Revenue with AI Precision.In today's relentless visual economy, success demands professional, high-converting imagery delivered at scale. If slow, complex editing is draining your time and limiting your income, this guide is your essential upgrade.Nano Banana AI Expertise is ... En savoir plus

    CHF 6.00 ou Gratuit avec Kobo Plus

  • El poder de la imagen

    Reflexiones sobre comunicación visual

    par Jorge Frascara ...
    Toda imagen colocada en el espacio público comunica indefinidamente un espectro impredecible de mensajes.El mundo se enfrenta a una variada serie de propuestas visuales -imágenes- que deben aceptarse o rechazarse. El autor analiza a través de esta obra, ese a veces incontrolado, a veces oculto mundo visual y el poder de las imágenes que lo componen.Frascara desarrolla aquí como en los últimos 50 ... En savoir plus

    CHF 11.00 ou Gratuit avec Kobo Plus

  • Les colporteurs de mirages - Comment devenir un gourou de la publicité

    par Thejendra Sreenivas ...
    Q : De quoi parle ce livre ?R : Les colporteurs de mirages est un guide acéré, humoristique et volontairement exagéré pour devenir un gourou de la publicité. Il dévoile le monde étrange, brillant et totalement absurde de la publicité, où la créativité, la manipulation et l'imagination s'unissent pour vendre n'importe quoi à n'importe qui, même de la neige aux Esquimaux ou du sable aux habitants du ... En savoir plus

    CHF 2.50 ou Gratuit avec Kobo Plus

  • Pokoloruj swoją markę

    par Justyna Marciniak ...
    Jak stworzyć paletę kolorystyczną dla marki? Ile kolorów powinna zawierać Twoja paleta? Które kolory do siebie pasują? Jak ludzie odbierają konkretne kolory, z czym im się kojarzą? Jeżeli szukasz odpowiedzi na te pytania, to znajdziesz je w ebooku.Po przeczytaniu: Będziesz potrafiła stworzyć paletę kolorystyczną dla własnej marki. Będziesz wiedziała jakie skojarzenia przywołują podstawowe kolory, ... En savoir plus

    CHF 18.00 ou Gratuit avec Kobo Plus

  • Will Bradley's Graphic Art

    New Edition

    par Will Bradley ...
    Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations, layouts, and print, he produced posters, advertisements, book designs, and magazine covers that were practical as well as striking and original works of art. At the turn of the century, Bradley was in ... En savoir plus

    CHF 14.35

  • Different Perspectives in Design Thinking

    Modifié par Yvonne Eriksson ...
    Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being ... En savoir plus

    CHF 70.82

  • Typography 34

    par Type Directors Club ...
    For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors ... En savoir plus

    CHF 34.51

  • Designing for the Greater Good

    The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

    par Peleg Top, Jonathan Cleveland ...
    This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book ... En savoir plus

    CHF 26.11

  • Brand Identity Essentials, Revised and Expanded

    100 Principles for Building Brands

    par Kevin Budelmann, Yang Kim ...
    Collection series Essential Design Handbooks
    Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing ... En savoir plus

    CHF 22.15

  • 101 Things I Learned® in Advertising School

    par Tracy Arrington, Matthew Frederick ...
    Collection series 101 Things I Learned
    Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... En savoir plus

    CHF 8.30

  • The 100 Greatest Advertisements 1852-1958

    Who Wrote Them and What They Did

    par Julian Watkins ...
    More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words. ... En savoir plus

    CHF 8.34

  • Wally Olins. Brand New.

    The Shape of Brands to Come

    par Wally Olins ...
    What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on being different? With the rise of new markets in India, China, Brazil and elsewhere, will new global brands emerge based around local strengths and heritage? If so, what will this mean for the traditional ... En savoir plus

    CHF 15.88

  • The Black Experience in Design

    Identity, Expression & Reflection

    Modifié par Anne H. Berry, Kareem Collie, Penina Acayo Laker, Lesley-Ann Noel, Jennifer Rittner, Kelly Walters ...
    The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.Excluded from traditional design history and educational canons that heavily favor European modernist influences, the work and experiences of Black designers have been systematically overlooked in the profession for decades. However, given the national focus on ... En savoir plus

    CHF 14.50

  • Teaching Graphic Design

    Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs

    Modifié par Steven Heller ...
    More Than Sixty Course Syllabi That Bring the New Complexity of Graphic Design to LightAll graphic designers teach, yet not all graphic designers are teachers. Teaching is a special skill requiring talent, instinct, passion, and organization. But while talent, instinct, and passion are inherent, organization must be acquired and can usually be found in a syllabus. Teaching Graphic Design, Second ... En savoir plus

    CHF 13.55

  • Luxury and Visual Culture

    par John Armitage ...
    From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary digital culture does luxury still reside in material things, or rather the look of things?In this first study of luxury through the lens of visual culture, Armitage argues that luxury is undergoing a ... En savoir plus

    CHF 26.46

  • Extreme Persuasion Strategies

    par Steven Blake ...
    Inсludе thе rерrint/rерrоduсtiоn rights with your рrоduсt. Thiѕ increases thе реrсеivеd vаluе because people саn ѕtаrt a business аnd mаkе mоnеу.Yоu саn аlѕо inсludе some оf your advertisements in оr on the рrоduсt. Thе mоrе it gets rеѕоld, thе more уоur аd will be ѕееn. ... En savoir plus

    CHF 3.00