Skip to main content
Search Button
Librairie Kobo Suisse Cartes cadeau Aide

Kobo Rakuten

Liste d'envies

Panier

Vous profitez des avantages réservés aux VIP !

Article(s) non disponible(s) à la vente
Veuillez vérifier votre panier. Vous pouvez supprimer le ou les articles qui ne sont pas disponibles maintenant ou nous les supprimerons automatiquement au moment du règlement de la commande.
articlesarticle
articlesarticle

Recommandé pour vous

Loading...

eBooks Vente au détail

Si vous aimez les titres Vente au détail, vous allez adorer cette sélection.
Affichage des résultats 1 - 24 sur 1149
Skip side bar filters

  • The Design of Everyday Things

    par Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... En savoir plus

    CHF 11.00

  • The Everything Store: Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... En savoir plus

    CHF 12.00

  • Sam Walton

    Made In America

    par Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... En savoir plus

    CHF 5.02

  • Something New at the Borrow a Bookshop

    A warm-hearted, romantic and uplifting read

    par Kiley Dunbar ...
    Collection Livre 3 - Borrow a Bookshop
    A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running ... En savoir plus

    CHF 3.50

  • The Psychology of Fashion

    par Carolyn Mair ...
    Collection series The Psychology of Everything
    How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable?The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour. It explores consumer motivations, how fashion influences our thoughts and feelings, and why we ... En savoir plus

    CHF 15.11

  • The Secret Life of Groceries

    The Dark Miracle of the American Supermarket

    par Benjamin Lorr ...
    In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the ... En savoir plus

    CHF 10.04

  • What’s Mine Is Yours

    How Collaborative Consumption is Changing the Way We Live

    par Rachel Botsman, Roo Rogers ...
    In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... En savoir plus

    CHF 10.24

  • Mastering Fashion Marketing

    par Tim Jackson, David Shaw ...
    Collection series Palgrave Master Series
    This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. ... En savoir plus

    CHF 38.35

  • Der neue Online-Handel

    Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce

    par Gerrit Heinemann ...
    Collection series Business and Economics (German Language)
    Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und die mit dem Online ... En savoir plus

    CHF 26.15

  • Deluxe

    How Luxury Lost its Lustre

    par Dana Thomas ...
    Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today's world of profit margins and market share to discover the fate of real luxury. From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved ... En savoir plus

    CHF 10.00

  • The Revenge of Analog

    Real Things and Why They Matter

    par David Sax ...
    A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... En savoir plus

    CHF 9.00

  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    par Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... En savoir plus

    Avant CHF 12.30 Après CHF 10.45 ou Gratuit avec Kobo Plus

  • Fashion Marketing

    par Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... En savoir plus

    CHF 222.82

  • Learn Popular Retail Strategies (Collection)

    par Richard Hammond, Rick DeHerder, Dick Blatt ...
    The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use ... En savoir plus

    CHF 45.50

  • FACE-TO-FACE SELLING for WINNERS

    A Practical Step-By-Step Guide for Selling One on One

    par Eric Perrin ...
    How to Increase Your Sales and Make More Money Face-To-Face Selling for Winners is for professional sales reps who sell one on one. This book provides the roadmap from setting up the sales call to closing the deal. Sample dialogues are provided for each sales situation.Sales Training Includes How to Get More Customers How to Receive More Referrals How to Outsell Your Competition How t... ... En savoir plus

    CHF 4.36

  • The Essence of Provence

    The Story of L'Occitane

    par Pierre Magnan ...
    The “charming [and] inspiring” rags-to-riches tale of Olivier Baussan and a roadside soap stand that grew into the worldwide luxury retailer L’Occitane (Publishers Weekly).Founded in 1976 by Olivier Baussan, the now world-renowned fragrance company L’Occitane—“a woman of Provence” in Old French—was inspired by the essences of lavender, honeysuckle, rosemary, sage, and thyme indigenous to his ... En savoir plus

    CHF 13.31

  • The "Global Ebook" Report

    Current conditions, future projections

    par Rüdiger Wischenbart, Carlo Carrenho, Veronika Licher, Miha Kovac, Vinutha Mallya ...
    Collection series Global eBook
    The Global eBook report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, n... ... En savoir plus

    CHF 10.97

  • MARKETING MANAGEMENT

    F or MBA/BBA/BE/B.TECH/BCA/MCA/ M.TECH/Diploma/B.Sc/M.Sc/MA/ BA/Competitive Exams & Knowledge Seekers

    par Na.VIKRAMAN ...
    Collection Livre 92 - BBAMBAMABA
    This book has been written for the MBA/BBA/ME/M.TECH/BE/B.Tech students of All University with latest syllabus for ECE, EEE, CSE, IT, Mechanical, Bio Medical, Bio Tech, BCA, MCA and All B.Sc Department Students.The basic aim of this book is to provide a basic knowledge in Marketing Management.Marketing Management for engineering & Management students of degree, diploma & AMIE courses and a useful ... En savoir plus

    CHF 13.92

  • Brick and Mortar Business for Newbies

    par Thrivelearning Institute Library ...
    Collection series How to Develop & Sell Your Own Products

    CHF 0.93

  • Meu Próprio Negócio

    par On Line Editora ...
    Collection Livre 3 - Meu Próprio Negócio Coleção
    O varejo é um mistério? Nem tanto. Nas últimas décadas, ele se tornou apenas um pouco mais complexo. Com a globalização econômica e o surgimento de novas tecnologias, o empresário que atua no varejo passou a enfrentar novos desafios. O principal deles é atrair clientes. O consumidor de hoje não é mais aquele que se contenta com pouco. Agora, ele conhece seus direitos, sabe negociar preços como ... En savoir plus

    CHF 3.73

  • Arts for Retail

    Using Technology to Turn Your Consumers into Customers and Make a Profit

    par Richard Halter ...
    The Association of Retail Technology Standards is an organization of retailers and vendors who have come together to create an extensive set of standards to reduce the cost and time for upgrading existing applications or adding new capabilities. To understand the depth of support that ARTS offers, consider that the granddaddy of ARTS standards, the ARTS Data Model, has more than seven hundred ... En savoir plus

    CHF 11.88

  • La confiance des consommateurs envers les marques des distributeurs

    le cas des produits agro-alimentaires au cameroun

    par Rostant Maghen Negou ...
    « Il n'y a qu'un patron : le client. Et il peut licencier tout le personnel, depuis le directeur jusqu'à l'employé tout simplement en allant dépenser son argent ailleurs» (Samuel Moore Walton). Dans le contexte actuel où les clients sont de plus en plus volatils et développent des exigences de plus en plus élevées, les entreprises doivent établir des relations de confiance, à la fois durable et ... En savoir plus

    CHF 10.00 ou Gratuit avec Kobo Plus

  • How to Grow your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook

    The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook

    par Trevor Paul Ginn ...
    Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of ... En savoir plus

    CHF 10.75

  • Mettre en Action un E-commerce Lucratif

    4 Modules pour créer un E-Commerce pérenne

    par Evolution2vie Mindset ...
    Futur(e) entrepreneur(e) du web, Avez-vous au moins une fois rêvé très fort d'un objectif professionnel ambitieux…pour découvrir qu'il vous serait impossible à atteindre ?Ce but ultime vous parait tellement inaccessible…comme si quelqu'un d'autre pouvait l'atteindre mais surtout pas vous.Peut-être que simplement, vous vous refusez de croire que ce rêve est à votre portée pour le moment. Vous ... En savoir plus

    CHF 14.81 ou Gratuit avec Kobo Plus