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This is Marketing

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par Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

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The Thank You Economy

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
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par Roger Peverelli, Reggy De Feniks ...

The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a ... En savoir plus

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The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a
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Biography of an Idea

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... En savoir plus

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative
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Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides ... En savoir plus

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Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides
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The Alignment Factor

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The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept ... En savoir plus

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The Best Dick

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Crystallizing Public Opinion

par Edward L. Bernays ...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... En savoir plus

CHF 8.20 ou Gratuit avec Kobo Plus

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and
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42 Rules of Social Media for Small Business

par Jennifer L. Jacobson, Editor: Laura Lowell ...

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From ... En savoir plus

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42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From
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Clés pour la Communication en Afrique de l'Ouest

par Séverine LAURENT ...

En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et ... En savoir plus

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En croisant techniques de communication persuasive et techniques de développement personnel, l'ouvrage propose un décryptage de l'histoire et de l'actualité des peuples en Afrique de l'Ouest francophone afin de : Mieux comprendre les contours des théâtres mentaux des individus ; Apprendre à communiquer différemment en Afrique, en utilisant des marqueurs africains, des symboles de la fierté et
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Turn Words Into Wealth

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par Aurora Winter ...

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AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David ... En savoir plus

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AWARD-WINNING BOOK BY A BESTSELLING AUTHOR SHOWS YOU HOW TO TURN YOUR WORDS INTO WEALTH!DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Mel Robbins, Brandon Sanderson, Oprah Winfrey, Jordan Peterson, Wayne Dyer, Oren Klaff, David
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Bone of Loyalty

par Patience Chee ...

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... En savoir plus

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Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn
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Personal Pr

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par Bruce H. Joffe ...

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... En savoir plus

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In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and
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Conversation Ability How To Use The Power Of Words Effectively

par Annette Tower ...

This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol... ... En savoir plus

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This book is designed for people who want to improve their ability to communicate and interact with others.-----------------Do you think successful people are always bright and convincing speakers?So what makes these people successful?The relationships between human beings always respond to the same linguistic-gestural patterns and everyone can learn them.The human mind, however evol...
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SAS2

A Guide to Collaborative Inquiry and Social Engagement

par Jacques M Chevalier, Daniel J. Buckles ...

SAS2: A Guide to Collaborative Inquiry and Social Engagement represents a groundbreaking international effort to support the creation and mobilization of practical, authentic knowledge for social change. The guiding principle behind SAS2 (Social Analysis Systems, www.sas2.net) is that group dialogue and social inquiry are crucial for local and global development. Social issues must be addressed ... En savoir plus

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SAS2: A Guide to Collaborative Inquiry and Social Engagement represents a groundbreaking international effort to support the creation and mobilization of practical, authentic knowledge for social change. The guiding principle behind SAS2 (Social Analysis Systems, www.sas2.net) is that group dialogue and social inquiry are crucial for local and global development. Social issues must be addressed
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Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea

par Jim Beach, Rachel Lewyn ...

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and ... En savoir plus

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AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and
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par Giovanna Suro ...

Do you struggle to successfully market your website? Learn The Secrets To Successful Site Promotion And A Major Break In Your Business. Top Tips For Promoting Your Website. ... En savoir plus

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Do you struggle to successfully market your website? Learn The Secrets To Successful Site Promotion And A Major Break In Your Business. Top Tips For Promoting Your Website.
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Public Relations Skills

Pr In The Workplace, #2

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Want to get paid REAL money to write? That’s where the motivation and desire comes in.Freelance writers just don't realize how much money there is to be made by writing for the Web: many writers use the Web as a research tool, they don't see the Web as a mass of millions of markets. They don't realize that Web sites are STARVED for good writers.When you are building a freelance writing career, you
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The New Social Reality of The Europeans

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The European Union came to be an important international actor and the new home of the Europeans. This led to a high interest in knowing and understanding the impact of the EU on the daily lives of the Europeans and triggered the well-known debate between the intergovernmentalists and the federalists, each providing arguments from a policy perspective. Yet, few studies explained the impact of the
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MILLIONS OF SOCIAL MEDIA FOLLOWERS

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par John A.C ...

millions of social media followersmillions of social media followers: Unusual Strategies for Gaining a Genuine and Engaged Audience on Social MediaIn this book, we will take you through deep into the world of social media by revealing some unconventional strategies that can help you gain a genuine and engaged following. The old ways of getting followers no longer work as effectively as they used ... En savoir plus

CHF 2.84 ou Gratuit avec Kobo Plus

millions of social media followersmillions of social media followers: Unusual Strategies for Gaining a Genuine and Engaged Audience on Social MediaIn this book, we will take you through deep into the world of social media by revealing some unconventional strategies that can help you gain a genuine and engaged following. The old ways of getting followers no longer work as effectively as they used
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Mastering Commercial Real Estate Development

Mastering the Art of Commercial Real Estate for Beginners | The Comprehensive Guide to Navigating the World of Commercial Real Estate Development

par Avau .L Clarku ...

Real estate development can be an intimidating and complex field to navigate, but with the right guidance and knowledge, anyone can become a successful commercial real estate developer. In "Real Estate Development 101," readers will be introduced to the principles of commercial real estate development, including the who, what, where, why, and how. From site selection and market analysis to ... En savoir plus

CHF 3.77 ou Gratuit avec Kobo Plus

Real estate development can be an intimidating and complex field to navigate, but with the right guidance and knowledge, anyone can become a successful commercial real estate developer. In "Real Estate Development 101," readers will be introduced to the principles of commercial real estate development, including the who, what, where, why, and how. From site selection and market analysis to
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SOLUTIONS FOR AMERICA

Handbook Part I Social Security

par Michael Mittag ...

This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers nothing. ... En savoir plus

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This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers nothing.
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Recommandé pour vous

eBooks Relations publiques

This is Marketing

The Thank You Economy

Reinventing Customer Engagement

Biography of an Idea

Growth Hacker Marketing

Crisis Communication Strategies

The Alignment Factor

The Best Dick

Crystallizing Public Opinion

42 Rules of Social Media for Small Business

Clés pour la Communication en Afrique de l'Ouest

Turn Words Into Wealth

Bone of Loyalty

Personal Pr

Conversation Ability How To Use The Power Of Words Effectively

SAS2

Free Radio & Podcast Marketing In 30 Minutes

Promote Site: Discover The Secrets To Site Promotion Success

Public Relations Skills

Make Money as Professional Freelance

The New Social Reality of The Europeans

MILLIONS OF SOCIAL MEDIA FOLLOWERS

Mastering Commercial Real Estate Development

SOLUTIONS FOR AMERICA