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eBooks Commerce électronique

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  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    par Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ...
    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... En savoir plus

    CHF 10.35

  • Blockchain Revolution

    How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World

    par Don Tapscott, Alex Tapscott ...
    'This book has had an enormous impact'Satya Nadella, CEO, Microsoft'Spectacular. Mind-blowing in its expansiveness and profundity'Steve Wozniak, co-founder of Apple'Iconic'Clay Christensen, author of The Innovator's DilemmaCryptocurrencies are changing the world. They grant everyday people the power to invest, disrupt the world order and contribute towards a better future.<... ... En savoir plus

    CHF 10.00

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    CHF 13.00

  • Bitcoin Billionaires

    A True Story of Genius, Betrayal, and Redemption

    par Ben Mezrich ...
    From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off.Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding and the basis for the Academy ... En savoir plus

    CHF 8.20

  • Chaos Monkeys

    Inside the Silicon Valley Money Machine

    par Antonio Garcia Martinez ...
    NEW YORK TIMES BESTSELLERAn adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network.Computer ... En savoir plus

    CHF 14.00

  • The Business of Platforms

    Strategy in the Age of Digital Competition, Innovation, and Power

    par Michael A. Cusumano, Annabelle Gawer, David B. Yoffie ...
    A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... En savoir plus

    CHF 18.65

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    CHF 15.45

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    CHF 18.36 ou Gratuit avec Kobo Plus

  • Webseiten erstellen ohne Rechts.Stress

    Was Sie über Datenschutz, Urheberrecht, Haftung & Co wissen sollten

    par Christiane Tischer ...
    Collection Livre 1 - Online-Business ohne Rechts-Stress
    Wer online Geschäfte machen oder für sein Unternehmen werben will, begibt sich in einen rechtlich geregelten Raum – rechtsfrei ist im Internet so gut wie nichts (mehr). Jedenfalls wenn man ein Online-Business in Deutschland und/oder für deutsche Kunden betreibt oder solche per Online-Werbung erreichen will. Insbesondere für Solo-Selbständige und Existenzgründer, aber auch für kleine und mittlere ... En savoir plus

    Gratuit

  • Blog: come scrivere un post perfetto

    par Giovanni Ronci ...
    Collection series Follie Letterarie
    Scopri come scrivere contenuti meravigliosi per i tuoi lettori e i motori di ricercaQualsiasi sia la tua idea, per avere successo dovrai passare dal Web. E parlare di web, credimi, significa imparare a scrivere contenuti, che siano perfetti e invitanti per affezionare i tuoi lettori e piacere anche ai motori di ricerca.- Scrivere- Coinvolgere- PosizionareQuesti sono i primi tre passi fondamentali ... En savoir plus

    CHF 3.21

  • Selling on Shopify: How to Create an Online Store & Profitable eCommerce Business with Shopify

    par Brian Patrick ...
    How to Create an Online Store & Profitable Ecommerce Business with ShopifyATTENTION Business Owners & Entrepreneurs! Learn how to set up a profitable, online store with Shopify with Step-by-Step Instruction...one that the “professionals” would charge you thousands of dollars for.Whether you already have a retail business, have products ready to sell, or are looking for a business model that you ... En savoir plus

    Gratuit

  • The Startup Way

    How Entrepreneurial Management Transforms Culture and Drives Growth

    par Eric Ries ...
    Winner of the Business Book Awards 'Thought Leader' category-----The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companie... ... En savoir plus

    CHF 12.00

  • Principe 80/20

    par Richard Koch ...
    Collection series NON CLASSE
    Faire plus avec moinsDepuis sa publication il y a 20 ans, Le principe 80/20 est devenu un classique en gestion et un best-seller mondial. Il est désormais plus puissant et essentiel que jamais. En se basant sur le fait que 20% des efforts génèrent 80% des bénéfices, Le principe 80/20 démontre que l'on peut accomplir davantage en fournissant moins de temps, d'efforts et de ressources simplement en ... En savoir plus

    CHF 16.00

  • Robert Collier Copywriting Course

    Learn to Write Sales Letters that Pay, based on the works of Robert Collier

    par Robert Collier, Dr. Robert C. Worstell ...
    Collection series Masters of Marketing Secrets
    WHAT is there about some letters that makes them so much more effective than others?A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...People will give, when you ... En savoir plus

    CHF 3.73

  • Pandora's Box

    How Guts, Guile, and Greed Upended TV

    par Peter Biskind ...
    A NEW YORKER BEST BOOKS OF 2023 SELECTION“Biskind’s saga about the rise and fall of prestige television explains, in punchy, propulsive prose, how we went from Tony Soprano to Ted Lasso.” —New YorkerBestselling author of Easy Riders, Raging Bulls and Down and Dirty Pictures, cultural critic Peter Biskind turns his eye toward the new golden age of television, sparked by the fall of play-it-safe net ... En savoir plus

    CHF 16.78

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... En savoir plus

    Avant CHF 10.00 Après CHF 9.00

  • Subscribed

    Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

    par Tien Tzuo, Gabe Weisert ...
    SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you ... En savoir plus

    CHF 13.00

  • Google Tag Manager

    Das umfassende Handbuch

    par Michael Janssen ...
    Endlich: das erste Buch zum Google Tag Manager!Mit dem Google Tag Manager können Sie externe Skripte spielend leicht in Ihre Website einbinden und zentral verwalten. Dieses Praxisbuch stellt Ihnen verschiedene Konfigurationsmöglichkeiten vor und zeigt Ihnen, welche Vorteile der Google Tag Manager für Sie beim Tracking bietet. Sie machen sich mit dem Tag Manager vertraut und lernen die wichtigsten ... En savoir plus

    CHF 40.93

  • How to Resist Amazon and Why

    The Fight for Local Economics, Data Privacy, Fair Labor, Independent Bookstores, and a People-Powered Future!

    par Danny Caine ...
    When a company's workers are literally dying on the job, when their business model relies on preying on local businesses and even their own vendors, when their CEO is the richest person in the world while their workers make low wages with impossible quotas... wouldn't you want to resist? Danny Caine, owner of Raven Book Store in Lawrence, Kansas has been an outspoken critic of the seemingly ... En savoir plus

    CHF 10.40 ou Gratuit avec Kobo Plus

  • The Founders

    The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

    par Jimmy Soni ...
    NAMED A BEST BOOK OF 2022 BY THE NEW YORKERNational Bestseller * New York Times Editors’ Choice * Financial Times “Books to Read in 2022”A SABEW BEST IN BUSINESS BOOK AWARDS FINALIST“A gripping account of PayPal’s origins and a vivid portrait of the geeks and contrarians who made its meteoric rise possible” (The Wall Street Journal)—including Elon M... ... En savoir plus

    CHF 16.45

  • Virtual Competition

    The Promise and Perils of the Algorithm-Driven Economy

    par Ariel Ezrachi, Maurice E. Stucke ...
    “A fascinating book about how platform internet companies (Amazon, Facebook, and so on) are changing the norms of economic competition.”—Fast CompanyShoppers with a bargain-hunting impulse and internet access can find a universe of products at their fingertips. But is there a dark side to internet commerce? This thought-provoking exposé invites us to explore how sophisticated algorithms and data ... En savoir plus

    CHF 14.35

  • The Smarter Screen

    Surprising Ways to Influence and Improve Online Behavior

    par Shlomo Benartzi, Jonah Lehrer ...
    A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available ... En savoir plus

    CHF 4.20

  • Smart Business, Social Business

    A Playbook for Social Media in Your Organization

    par Michael Brito ...
    Collection series Que Biz-Tech
    This book will help organizations evolve into a fully collaborative social business.  It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with ... En savoir plus

    CHF 13.52

  • The Best Dick

    A Candid Account of Building a $1m Business

    par Mike Sharman ...
    Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike ... En savoir plus

    CHF 11.37