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eBooks Relations publiques

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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    par Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... En savoir plus

    CHF 13.00

  • The Thank You Economy

    par Gary Vaynerchuk ...
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

    CHF 12.82

  • Reinventing Customer Engagement

    The Next Level of Digital Transformation for Banks and Insurers

    par Roger Peverelli, Reggy De Feniks ...
    The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a ... En savoir plus

    CHF 8.83

  • Crisis Communication Strategies

    How to Prepare in Advance, Respond Effectively and Recover in Full

    par Amanda Coleman ...
    Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides ... En savoir plus

    CHF 24.59

  • The Best Dick

    A Candid Account of Building a $1m Business

    par Mike Sharman ...
    Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.Mike ... En savoir plus

    CHF 11.37

  • Crystallizing Public Opinion

    par Edward L. Bernays ...
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... En savoir plus

    CHF 8.20 ou Gratuit avec Kobo Plus

  • Biography of an Idea

    The Founding Principles of Public Relations

    par Edward L. Bernays ...
    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... En savoir plus

    CHF 12.30 ou Gratuit avec Kobo Plus

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    par Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... En savoir plus

    CHF 8.40

  • The Alignment Factor

    Leveraging the Power of Total Stakeholder Support

    par Cees B.M. Van Riel ...
    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept ... En savoir plus

    CHF 75.59

  • How to Create a Trade Mark, Protect it and Build your Brand

    Liam Birkett

    par Liam M Birkett ...
    You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn ... En savoir plus

    CHF 9.27

  • Das Körpersprache Buch Für Anfänger: Wie man Menschen lesen, Absichten schnell erkennt und Emotionen entschlüsselt, um mühelos eine Verbindung durch erfolgreiche Kommunikation herzustellen

    Gesetze der Menschlichen Natur die

    par KARL HANS MEYER ...
    Collection series Gesetze der Menschlichen Natur die
    Werde ein erfolgreicher Gesprächspartner, indem du auf einfache Weise lernst, wie man die verborgene Sprache des Körpers deutet und interpretiert!Möchtest du:Die Führung in einem Gespräch übernehmen?Ein effektiver Sprecher werden?Lernen, wie man Körpersprache liest?Um ein effektiver Kommunikator zu werden, muss man erkennen, wie sich sein Gegenüber in einem Gespräch engagiert. Dazu gehört a... ... En savoir plus

    CHF 9.50

  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement

    par Julie Atherton ...
    Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South West Airlines, Dreams and more.Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them ... En savoir plus

    CHF 34.84

  • Any Business Can Benefit from Marketing

    par Killia Cross ...
    Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies can include things like subscribing to a newsletter, phoning a phone number, or visiting a website. A ... En savoir plus

    CHF 7.68

  • How to Market a Business or Book

    Volume One: The Plan

    par Kathy Register ...
    This book is a general guide to marketing a business. It is NOT a marketing plan, but rather a simple do-it-yourself guide to marketing and social media. It is not a get rich quick scam.  This book contains tips and tricks to:  *Press Releases  *Free Advertising  *Social Media  *Researching the Market    ... En savoir plus

    CHF 7.47

  • Юридический маркетинг. Как продавать юридические услуги?

    par Дмитрий Засухин ...
    Юридический бизнес в России растет быстрыми темпами, что неизбежно приводит к усилению конкуренции. В книге рассматривается фундаментальный инструмент конкуренции — эффективные продажи. Автор рассказывает о стратегии и тактике продаж юридических услуг, предлагает конкретные техники и инструменты, которые позволяют продавать юридические услуги наиболее эффективно. Книга будет интересна владельцам ... En savoir plus

    CHF 7.27

  • WINNER: How to Win Business Awards

    par Denise O’Leary ...
    Win More Business Awards!Denise O’Leary shares her proven award-winning process, showing you how to find awards to enter, what evidence to gather and techniques for maximum entry standout.The book explains what judges are looking for, how to maximise PR and award-winning tips, so you can celebrate at the winner’s table.Having won many awards, including Best Business Woman in Marketing, Best ... En savoir plus

    CHF 8.19

  • Unaware of e-Commerce Advantages?

    par Tracy Rogers ...
    Any successful salesperson knows that establishing a relationship first is a big advantage, both in closing the deal and in developing future business. In the same way, an online marketer must let his true personality come through. You simply cannot hide behind the pages of your website. Companies that are succeeding in selling online demonstrate a personal touch in a variety of ways. Building a ... En savoir plus

    CHF 4.50

  • Publicity to the Rescue

    How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions

    par Susan C. Daffron ...
    Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you ... En savoir plus

    CHF 4.67

  • #SOCIAL MEDIA PR tweet Book01

    par Janet Fouts, Edited by Rajesh Setty ...
    PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... En savoir plus

    CHF 10.85

  • Powerful PR Strategies for Success (Collection)

    par Brian Solis, Deirdre K. Breakenridge ...
    A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge.Master Supercharged PR Techniques Based on the Latest Social and Online Platforms!Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for ... En savoir plus

    CHF 47.86

  • How to Capture Ideas and Create Compelling Content

    An A-to-Z Approach

    par Rich Finlinson ...
    Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively capture and generate ideas that address the real world needs. Then explore how to refine and present those ideas in compelling ways that ... En savoir plus

    CHF 5.66 ou Gratuit avec Kobo Plus

  • Вирусное видео: секреты и технологии

    par В. Богатов ...
    «Вирусный маркетинг» и «вирусное видео» — эти словосочетания прочно вошли в нашу жизнь. Вирусное видео сегодня используют производители товаров и известные бренды, а так же политические силы. Привлекает этих совершенно не похожих заказчиков в первую очередь скорость, простота и эффективность этой формы маркетинга. Вирусное видео способно молниеносно устроить информационный взрыв, PR-акцию вашей ... En savoir plus

    CHF 4.00

  • Ofield

    The Autobiography of Public Relations Man Ofield Dukes

    par Ofield Dukes ...
    Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential ... En savoir plus

    CHF 12.71 ou Gratuit avec Kobo Plus

  • Storie di un viaggio

    par Silvio Frontini ...
    Storie di un viaggio" non è un manuale di marketing, ma una narrazione che ti immerge nel cuore di 45 anni di esperienza, di cui 23 trascorsi come Consulente Finanziario. Questo libro rappresenta un invito a esplorare come piccoli gesti possano fare la differenza, proprio come un vignaiolo di Montalcino che bagna la strada per proteggere l'uva dalla polvere. Ogni racconto è una lezione ... En savoir plus

    CHF 5.00