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How Design Makes Us Think

And Feel and Do Things

par Sean Adams ...

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, ... En savoir plus

$25.19 CAD

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse,
... En savoir plus
Hey Whipple, Squeeze This

The Classic Guide to Creating Great Advertising

par Luke Sullivan ...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s ... En savoir plus

$23.99 CAD

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s
... En savoir plus
The Graphic Design Bible

The definitive guide to contemporary and historical graphic design

par Theo Inglis ...

The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish ... En savoir plus

Prix courant $25.99 CAD Maintenant $0.99 CAD

The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish
... En savoir plus
101 Things I Learned® in Advertising School

par Tracy Arrington, Matthew Frederick ...

Collections series 101 Things I Learned
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... En savoir plus

$9.99 CAD

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data
... En savoir plus
The Complete Idiot's Guide to Graphic Design

Turn Your Creative Ideas into Professional-Looking Design

par Marcia Layton Turner, Marjorie Crum ...

If you can dream it, you can design itWhether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on ... En savoir plus

$16.99 CAD

If you can dream it, you can design itWhether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on
... En savoir plus
But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

par Remy Stern ...

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television ... En savoir plus

$16.99 CAD

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television
... En savoir plus
Brand Identity Essentials, Revised and Expanded

100 Principles for Building Brands

par Kevin Budelmann, Yang Kim ...

Collections series Essential Design Handbooks
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing ... En savoir plus

$33.11 CAD

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.A company's identity encompasses far more than just its logo. Identity is crucial to establishing
... En savoir plus
Predra6Art School Project

Madalina Gutu+Predrag Markovic=Success, #1

par PREDRA6, Madalina Gutu ...

Collections Livre 1 - Madalina Gutu+Predrag Markovic=Success
Imagine: If schools really helped children to identify their own qualities, exploring their talents from an early age, increasing their skills during the 12 years instead of letting them follow the same routine and letting them be confused in life after graduation...One more step, a little higher, a little faster...Pushing your limits a little more each time, until you forget you have limits. That ... En savoir plus

$29.69 CAD ou Gratuit avec Kobo Plus

Imagine: If schools really helped children to identify their own qualities, exploring their talents from an early age, increasing their skills during the 12 years instead of letting them follow the same routine and letting them be confused in life after graduation...One more step, a little higher, a little faster...Pushing your limits a little more each time, until you forget you have limits. That
... En savoir plus
Banner Blitz

Mastering the Art of Advertising with Eye-Catching Banners

par B. Vincent ...

Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.The book covers a wide range of topics, including the power of visual advertising, ... En savoir plus

$0.89 CAD

Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.The book covers a wide range of topics, including the power of visual advertising,
... En savoir plus
Editing by Design

The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students

par Alex W. White, Jan V. White ...

An Industry Classic, Revised for the Modern AgeThis classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful ... En savoir plus

$28.99 CAD

An Industry Classic, Revised for the Modern AgeThis classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful
... En savoir plus
Breakthrough Thinking

A Guide to Creative Thinking and Idea Generation

par Thomas Vogel ...

Harness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.Breakthrough Thinking is a holistic approach to ... En savoir plus

$40.00 CAD

Harness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.Breakthrough Thinking is a holistic approach to
... En savoir plus
Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

par Ace McCloud ...

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... En savoir plus

$5.31 CAD ou Gratuit avec Kobo Plus

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<...
... En savoir plus
Canva User Guide For Beginners: Design Stunning Graphics for Social Media, Business, and More

par Clara Caden ...

Mastering Canva for Beginners: Your Step-by-Step Guide to Stunning Digital DesignsUnlock the power of Canva with this comprehensive guide tailored for beginners! Whether you're a business owner, student, or simply someone eager to learn design, this book is your ultimate tool for creating professional-quality graphics, social media posts, business materials... ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

Mastering Canva for Beginners: Your Step-by-Step Guide to Stunning Digital DesignsUnlock the power of Canva with this comprehensive guide tailored for beginners! Whether you're a business owner, student, or simply someone eager to learn design, this book is your ultimate tool for creating professional-quality graphics, social media posts, business materials...
... En savoir plus
Giovanni Pintori. The Stark Tension between Flair and Discretion.

par Massimiliano Musina ...

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... En savoir plus

$32.99 CAD ou Gratuit avec Kobo Plus

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and
... En savoir plus
Art Nouveau Graphic Masterpieces

100 Plates From "La Decoration Artistique"

par Henry Guedy ...

Published in Paris before World War I, these decorative Art Nouveau graphics originally appeared in a now-rare periodical, La Decoration Artistique. This compilation presents 100 full-color plates in a beautiful assortment of period designs that will prove essential to collectors of the era's best and hardest-to-find illustrations.A splendid variety of images includes headpieces, typographical ... En savoir plus

$24.65 CAD

Published in Paris before World War I, these decorative Art Nouveau graphics originally appeared in a now-rare periodical, La Decoration Artistique. This compilation presents 100 full-color plates in a beautiful assortment of period designs that will prove essential to collectors of the era's best and hardest-to-find illustrations.A splendid variety of images includes headpieces, typographical
... En savoir plus
The Art of Selling Movies

par John McElwee ...

Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie
... En savoir plus
Design & Advertising: Applications of Design in Advertising Departments

par Rodrigo Antunes Morais ...

This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In ... En savoir plus

$9.89 CAD ou Gratuit avec Kobo Plus

This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it delves deeply into how design permeates every aspect of advertising, from strategic conception to creative execution, serving as a crucial driver of effective communication and campaign impact. In
... En savoir plus
Como Vou Explicar Isso a Uma Criança?: Repercussões da Publicidade LGBTI+ - Finalista Prêmio Jabuti Acadêmico 2025

par Lucas Lima Jansen ...

A partir da pergunta "Como vou explicar isso a uma criança?", o Burger King Brasil lançou uma campanha publicitária para celebrar o orgulho LGBTI+. A estratégia criativa da marca se voltou para a produção de um vídeo em que crianças de lares LGBTI+ compartilharam seus depoimentos reais sobre vivências familiares. A campanha ganhou notoriedade nas plataformas digitais de redes sociais, gerando ... En savoir plus

$8.99 CAD ou Gratuit avec Kobo Plus

A partir da pergunta "Como vou explicar isso a uma criança?", o Burger King Brasil lançou uma campanha publicitária para celebrar o orgulho LGBTI+. A estratégia criativa da marca se voltou para a produção de um vídeo em que crianças de lares LGBTI+ compartilharam seus depoimentos reais sobre vivências familiares. A campanha ganhou notoriedade nas plataformas digitais de redes sociais, gerando
... En savoir plus
Advertising and Public Memory

Social, Cultural and Historical Perspectives on Ghost Signs

Modifié par Stefan Schutt, Sam Roberts, Leanne White ...

Collections series Routledge Research in Cultural and Media Studies
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change ... En savoir plus

$77.61 CAD

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change
... En savoir plus
How Not to Hate Advertising

A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry

par Nick Sonderup ...

Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals’ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.This is not a “how to break into ... En savoir plus

$60.36 CAD

Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals’ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.This is not a “how to break into
... En savoir plus
Permission To Win

par Douglas V Austin ...

The challenge for any advertising, creative or communications agency has always been gaining new business. My approach has been honed and adopted as agency business and client engagement has evolved over the years.Permission to Win is the posture I promote to identify and attract your most viable prospects. Having a growth plan and strategic approach to gain the right new clients is something we ... En savoir plus

$18.71 CAD

The challenge for any advertising, creative or communications agency has always been gaining new business. My approach has been honed and adopted as agency business and client engagement has evolved over the years.Permission to Win is the posture I promote to identify and attract your most viable prospects. Having a growth plan and strategic approach to gain the right new clients is something we
... En savoir plus
Designing Magazines

par Jandos Rothstein ...

How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced ... En savoir plus

$34.99 CAD

How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced
... En savoir plus
The Graphic Designer's Guide to Better Business Writing

par Ruth Cash-Smith, Barbara Janoff ...

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to ... En savoir plus

$18.99 CAD

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to
... En savoir plus
Teaching Graphic Design

Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs

par Steven Heller ...

This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on ... En savoir plus

$13.99 CAD

This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on
... En savoir plus

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