Ventes et art de vendre dans Marketing et ventes et Commerce et finance eBooks

How to Deal with Difficult Customers

10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

par Dave Anderson ...

Praise for How to Deal with Difficult Customers"The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective."--Margaret Callihan, President, Chairman, and CEO, SunTrust ... En savoir plus

$19.99 CAD

Praise for How to Deal with Difficult Customers"The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective."--Margaret Callihan, President, Chairman, and CEO, SunTrust
... En savoir plus
The Ultimate Bid and Proposal Compendium

The reference guide to winning bids, tenders and proposals.

par Christopher S Kälin ...

Finally! The Ultimate Bid and Proposal Compendium is the most comprehensive guide to winning bids, tenders and proposals. It's packed with lots of hands-on examples and best practice guidance to develop winning proposals.This well-structured and easy-to-read book shares insights to virtually all aspects of modern bid and proposal management. It explains how customers evaluate your bid document and ... En savoir plus

$64.07 CAD ou Gratuit avec Kobo Plus

Finally! The Ultimate Bid and Proposal Compendium is the most comprehensive guide to winning bids, tenders and proposals. It's packed with lots of hands-on examples and best practice guidance to develop winning proposals.This well-structured and easy-to-read book shares insights to virtually all aspects of modern bid and proposal management. It explains how customers evaluate your bid document and
... En savoir plus
Tech-Powered Sales

Achieve Superhuman Sales Skills

par Justin Michael, Tony Hughes ...

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero.In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element ... En savoir plus

$10.99 CAD

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero.In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element
... En savoir plus
Le leadership durable

Ou comment diriger dans un monde VUCA

par David Ducheyne ...

Les dirigeants réussis basent leur leadership sur leur style personnel. En restant fidèles à eux-mêmes, ils vont chercher un contexte dans lequel leur personnalité peut contribuer à la solution.Ce livre vous procure les ingrédients qui vous aident à diriger d’une manière durable dans un monde en perpétuel changement. La recette ? Mieux vaut la composer vous-même. C’est que le leadership ne s ... En savoir plus

$34.90 CAD

Les dirigeants réussis basent leur leadership sur leur style personnel. En restant fidèles à eux-mêmes, ils vont chercher un contexte dans lequel leur personnalité peut contribuer à la solution.Ce livre vous procure les ingrédients qui vous aident à diriger d’une manière durable dans un monde en perpétuel changement. La recette ? Mieux vaut la composer vous-même. C’est que le leadership ne s
... En savoir plus
Sell More with Science

The Mindsets, Traits, and Behaviors That Create Sales Success

par David Hoffeld ...

The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success.Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and ... En savoir plus

$16.99 CAD

The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success.Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and
... En savoir plus
Comprendre les inégalités économiques

par Jean-Pierre Biasutti, Laurent Braquet ...

Alors que la croissance économique semblait s’accompagner d’une réduction des inégalités, les données des dernières décennies montrent que la tendance s’inverse aujourd’hui.La réflexion sur l’origine des inégalités, leur évolution, les conséquences qu’elles peuvent avoir sur la croissance économique... sont aujourd’hui l’objet de nombreux travaux.Cet ouvrage se propose de faire un point sur les ... En savoir plus

$8.99 CAD

Alors que la croissance économique semblait s’accompagner d’une réduction des inégalités, les données des dernières décennies montrent que la tendance s’inverse aujourd’hui.La réflexion sur l’origine des inégalités, leur évolution, les conséquences qu’elles peuvent avoir sur la croissance économique... sont aujourd’hui l’objet de nombreux travaux.Cet ouvrage se propose de faire un point sur les
... En savoir plus
Speak Easy: Connect with Every Conversation

par Lou Diamond ...

What if every conversation you had was a great one?Sometimes, that promising lead turns out to be a bust. That first date doesn't lead to a second. The sales pitch fails to land the client. But what if they could? What if you knew the steps to "set up" each conversation to increase the likelihood that you connect, engage and win?Welcome to Speak Easy. Unlike prohibition-era speakeasies—underground ... En savoir plus

$9.99 CAD ou Gratuit avec Kobo Plus

What if every conversation you had was a great one?Sometimes, that promising lead turns out to be a bust. That first date doesn't lead to a second. The sales pitch fails to land the client. But what if they could? What if you knew the steps to "set up" each conversation to increase the likelihood that you connect, engage and win?Welcome to Speak Easy. Unlike prohibition-era speakeasies—underground
... En savoir plus
Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

par Donald Miller ...

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... En savoir plus

$19.99 CAD

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for
... En savoir plus
Sell It Like Serhant

How to Sell More, Earn More, and Become the Ultimate Sales Machine

par Ryan Serhant ...

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business.Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell ... En savoir plus

$15.99 CAD

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business.Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell
... En savoir plus
Marketing in the Moment

The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

par Michael Tasner ...

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and ... En savoir plus

$22.13 CAD

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and
... En savoir plus
INKED

The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal

par Jeb Blount ...

Collections series Jeb Blount
Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.Because today’s buyers have more power than ever before—more information, more at stake, and more control ... En savoir plus

$22.99 CAD

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.Because today’s buyers have more power than ever before—more information, more at stake, and more control
... En savoir plus
Stay out of Real Estate Jail

Your Lifeline to Real Estate

par Barbara Bell-Olsen ...

Stay out of Real Estate Jail is for both seasoned and new real estate professionals. The statements, subjects and property specifics can be adapted to any real estate marketplace in the world. If you follow the guidelines your career will soar, and you will be amazed and excited by the positive changes you will face. You will wonder what you have been doing all these yearsor, if you are new, you ... En savoir plus

$4.85 CAD

Stay out of Real Estate Jail is for both seasoned and new real estate professionals. The statements, subjects and property specifics can be adapted to any real estate marketplace in the world. If you follow the guidelines your career will soar, and you will be amazed and excited by the positive changes you will face. You will wonder what you have been doing all these yearsor, if you are new, you
... En savoir plus
Selling in a Crisis

55 Ways to Stay Motivated and Increase Sales in Volatile Times

par Jeb Blount ...

Collections series Jeb Blount
Find the motivation and confidence to stay on top when everything hits the fanIn volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierce. People don’t want to meet with you, objections are harsher, customers cancel orders and contracts ... En savoir plus

$20.99 CAD

Find the motivation and confidence to stay on top when everything hits the fanIn volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierce. People don’t want to meet with you, objections are harsher, customers cancel orders and contracts
... En savoir plus
The Sweaty Startup

How to Get Rich Doing Boring Things

par Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... En savoir plus

$14.99 CAD

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
... En savoir plus
Demand-Side Sales 101

Stop Selling and Help Your Customers Make Progress

par Bob Moesta, Greg Engle, Jason Fried ...

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an ... En savoir plus

$11.22 CAD ou Gratuit avec Kobo Plus

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an
... En savoir plus
Negotiating the Sweet Spot

The Art of Leaving Nothing on the Table

par Leigh Thompson ...

Everybody negotiates at various points every day, be it in life or business, and it’s important to get it right.On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister. Finding that hidden 20%, the “sweet spot,” is a skill that takes practice but is also one that anybody can ... En savoir plus

$13.99 CAD

Everybody negotiates at various points every day, be it in life or business, and it’s important to get it right.On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister. Finding that hidden 20%, the “sweet spot,” is a skill that takes practice but is also one that anybody can
... En savoir plus
Authority Content: The Simple System for Building Your Brand, Sales, and Credibility

par David Jenyns ...

Looking for a simple, effective and modern approach to market your business? Traditional SEO is dead, SEM costs keep increasing, everyone is overloaded with content and social media is too overcrowded.The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard.Authority Content provides a simple process that any company can use to ... En savoir plus

$3.59 CAD ou Gratuit avec Kobo Plus

Looking for a simple, effective and modern approach to market your business? Traditional SEO is dead, SEM costs keep increasing, everyone is overloaded with content and social media is too overcrowded.The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard.Authority Content provides a simple process that any company can use to
... En savoir plus
Le pouvoir de l'échec

par Arnaud Granata ...

Alors que tout le monde n'a d'yeux que pour leur réussite, Arnaud Granata est allé à la rencontre d'entrepreneurs et de personnalités médiatiques pour parler de l'échec. Ont-ils connu des coups durs? Leurs échecs ont-ils joué un rôle majeur dans leur parcours? Pour pousser la réflexion et mieux comprendre ce que représentent le succès et l'échec dans notre société, des spécialistes de divers ... En savoir plus

$17.99 CAD

Alors que tout le monde n'a d'yeux que pour leur réussite, Arnaud Granata est allé à la rencontre d'entrepreneurs et de personnalités médiatiques pour parler de l'échec. Ont-ils connu des coups durs? Leurs échecs ont-ils joué un rôle majeur dans leur parcours? Pour pousser la réflexion et mieux comprendre ce que représentent le succès et l'échec dans notre société, des spécialistes de divers
... En savoir plus
Crushing It!

How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

par Gary Vaynerchuk ...

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand ... En savoir plus

$18.99 CAD

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand
... En savoir plus
Marketing Management

A Cultural Perspective

Modifié par Luca M. Visconti, Lisa Peñaloza, Nil Toulouse ...

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, ... En savoir plus

$89.93 CAD

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural,
... En savoir plus
Dropshipping

Ultimate guide to start a business

par izaz tufail ...

Collections Livre 1 - Dropshipping
Here we will discuss and guide all type of problems people faces and methods of dropshipping need to know. ... En savoir plus

$3.31 CAD ou Gratuit avec Kobo Plus

Here we will discuss and guide all type of problems people faces and methods of dropshipping need to know.
... En savoir plus
Developing Knowledge-Based Client Relationships

par Ross Dawson ...

Developing Knowledge-Based Client Relationships, Second Edition, shows organizations how to lead their key clients into lasting, profitable, high-value relationships. Building on the powerful, tested principles of knowledge-based client relationships, Ross Dawson provides clear and extremely practical approaches for all professional and knowledge-based firms on how to create unique value for both ... En savoir plus

$87.46 CAD

Developing Knowledge-Based Client Relationships, Second Edition, shows organizations how to lead their key clients into lasting, profitable, high-value relationships. Building on the powerful, tested principles of knowledge-based client relationships, Ross Dawson provides clear and extremely practical approaches for all professional and knowledge-based firms on how to create unique value for both
... En savoir plus
The Transparency Sale

How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

par Todd Caponi ...

The future of sales is radically transparent. Are you ready for it?Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger ... En savoir plus

$11.99 CAD

The future of sales is radically transparent. Are you ready for it?Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger
... En savoir plus
Smart Parts Pricing

How to Price in After-Sales to Maximize Profitability

par Danilo Zatta ...

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage, ... En savoir plus

$52.97 CAD

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage,
... En savoir plus

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