Industrie dans Marketing et ventes et Commerce et finance eBooks

Smart Parts Pricing

How to Price in After-Sales to Maximize Profitability

par Danilo Zatta ...

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage, ... En savoir plus

$52.97 CAD

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage,
... En savoir plus
#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

par Gary Vaynerchuk ...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... En savoir plus

$18.99 CAD

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be
... En savoir plus
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

par Al Ries, Jack Trout ...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... En savoir plus

$13.99 CAD

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
... En savoir plus
Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

par W. Chan Kim, Renée A. Mauborgne ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... En savoir plus

$30.23 CAD ou Gratuit avec Kobo Plus

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential
... En savoir plus
The Effective Executive

The Definitive Guide to Getting the Right Things Done

par Peter F. Drucker, Zachary First ...

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... En savoir plus

$11.99 CAD

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential
... En savoir plus
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

par Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... En savoir plus

$11.99 CAD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... En savoir plus
Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

par Pauline Brown ...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... En savoir plus

$18.99 CAD

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies
... En savoir plus
Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

par Jan Chipchase, Simon Steinhardt ...

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future ... En savoir plus

$18.99 CAD

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future
... En savoir plus
B2B Brands

The playbook for how to build a B2B brand your customers will love

par Graham Robertson ...

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business ... En savoir plus

$26.99 CAD ou Gratuit avec Kobo Plus

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business
... En savoir plus
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

par John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... En savoir plus

Gratuit

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... En savoir plus
Key Account Plans

par Lynette Ryals, Malcolm McDonald ...

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short ... En savoir plus

$118.26 CAD

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short
... En savoir plus
The ABCs of Marketing: Introduction to Marketing

par Charles River Editors ...

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... En savoir plus

$3.31 CAD

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves!
... En savoir plus
Rocking the Ages

The Yankelovich Report on Generational Marketing

par J. Walker Smith, Ann S. Clurman ...

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on ... En savoir plus

$11.99 CAD

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on
... En savoir plus
Business-to-Business Marketing

A step-by-step guide

par Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... En savoir plus

$10.88 CAD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... En savoir plus
Trade Show Success

par V.T. ...

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and participants all over the world, sharing their experiences and failures with you, such as booth banners, marketing, what to say, staff training, uniforms, gifts, budgeting, etc ... If you want a successful ... En savoir plus

$4.42 CAD

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and participants all over the world, sharing their experiences and failures with you, such as booth banners, marketing, what to say, staff training, uniforms, gifts, budgeting, etc ... If you want a successful
... En savoir plus
Marketing in a Digital & Data World

Getting to Know Your Customer a Book for the Start-Up Entrepreneur and Millenial

par Walter Vieira, Brian Almeida ...

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly ... En savoir plus

$4.49 CAD

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly
... En savoir plus
Your Amazing Itty Bitty® Little Black Book of Success for Sales Leaders

15 Critical Steps to Greater Results in Unlocking Your Leadership Potential

par Anthony Camacho ...

Leadership Success Turn Your Sales Team Into the Most Productive Team in Your Company. Be a Winner. Your promotion to leadership level requires a new mindset. All the skills that you have acquired throughout your sales history now have a new application – a new customer – your Sales Team. In this remarkable Itty Bitty® Book, internationally famous sales performance trainer, Anthony Camacho, shows ... En savoir plus

$3.36 CAD ou Gratuit avec Kobo Plus

Leadership Success Turn Your Sales Team Into the Most Productive Team in Your Company. Be a Winner. Your promotion to leadership level requires a new mindset. All the skills that you have acquired throughout your sales history now have a new application – a new customer – your Sales Team. In this remarkable Itty Bitty® Book, internationally famous sales performance trainer, Anthony Camacho, shows
... En savoir plus
Very Good Marketing

For Small Business

par Amy Miocevich ...

When it comes to marketing, most business leaders don’t feel they have a grip. A lack of understanding, too many marketing methods, confusing data and inadequate results leave marketing at the very bottom of the list. It is frustrating and it is impossible to know where to turn.But there is a solution. And it’s so much more than the hottest and latest digital marketing trend.Amy Miocevich’s ... En savoir plus

$5.66 CAD ou Gratuit avec Kobo Plus

When it comes to marketing, most business leaders don’t feel they have a grip. A lack of understanding, too many marketing methods, confusing data and inadequate results leave marketing at the very bottom of the list. It is frustrating and it is impossible to know where to turn.But there is a solution. And it’s so much more than the hottest and latest digital marketing trend.Amy Miocevich’s
... En savoir plus
Construyendo un imperio de blogs con fines de lucro

Mejores Libros sobre Cómo Ganar Dinero

par Evelyn Pinheiro ...

Collections series Mejores Libros sobre Cómo Ganar Dinero
¿Quién más está interesado en obtener libertad financiera total en 30 minutos al día o menos? ¡Ahora puede ganar dinero fácilmente usando la información que ya conoce al publicarla en un blog!¡Sigue los sencillos pasos que se describen aquí y vendrán personas de todos los rincones del mundo para leer el conocimiento y las opiniones que tienes para compartir! Todo el mundo tiene algún conocimiento ... En savoir plus

$3.59 CAD ou Gratuit avec Kobo Plus

¿Quién más está interesado en obtener libertad financiera total en 30 minutos al día o menos? ¡Ahora puede ganar dinero fácilmente usando la información que ya conoce al publicarla en un blog!¡Sigue los sencillos pasos que se describen aquí y vendrán personas de todos los rincones del mundo para leer el conocimiento y las opiniones que tienes para compartir! Todo el mundo tiene algún conocimiento
... En savoir plus
Attraction Marketing to Bring People

par stephen daniels, all another author ...

Bring People To You Rather Than Going After Them!Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective.First, understand ... En savoir plus

$1.52 CAD ou Gratuit avec Kobo Plus

Bring People To You Rather Than Going After Them!Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective.First, understand
... En savoir plus
High-Tech Marketing Simplified

An insider's shared experience

par Ted Marena ...

All of the key experiences, across numerouscompanies in my career are shared in High-Tech MarketingSimplified. This book helps you understand what marketing is requiredto launch high-tech products from start to finish . Learn the insider secrets to improve yourodds of success.Everything I have experienced in my extensive career insemiconductors and various technical roles is in this book. High ... En savoir plus

Gratuit

All of the key experiences, across numerouscompanies in my career are shared in High-Tech MarketingSimplified. This book helps you understand what marketing is requiredto launch high-tech products from start to finish . Learn the insider secrets to improve yourodds of success.Everything I have experienced in my extensive career insemiconductors and various technical roles is in this book. High
... En savoir plus
Facebook Live Mastery

par Na'im Muhammad ...

Facebook is the biggest social network, and you can find lots of potential customers for your business with it.Using Facebook Live events is a great way to connect with your audience.It is easier to find potential customers on Facebook than with other platforms.Facebook Live is an outstanding marketing tool, but you still need to learn what you need to do and what you need to avoid.Here is what ... En savoir plus

$6.29 CAD ou Gratuit avec Kobo Plus

Facebook is the biggest social network, and you can find lots of potential customers for your business with it.Using Facebook Live events is a great way to connect with your audience.It is easier to find potential customers on Facebook than with other platforms.Facebook Live is an outstanding marketing tool, but you still need to learn what you need to do and what you need to avoid.Here is what
... En savoir plus
Neuromarketing - Scopri come capire e influenzare i processi mentali e decisionali del consumatore per aumentare il tuo fatturato e le tue vendite (sia offline che online)

par Mark Falk ...

Il marketing come lo conoscevi è stato superato.Sei a conoscenza dei meccanismi inconsci che portano i clienti ad acquistare i tuoi prodotti?Ti piacerebbe sfruttarli per aumentare il tuo fatturato?Devi sapere che ciò che spinge il consumatore all'acquisto è una sequenza di stati d'animo comuni, diventati prevedibili grazie al neuromarketing. In questo libro scoprirai i segreti per riuscire a ... En savoir plus

$5.39 CAD ou Gratuit avec Kobo Plus

Il marketing come lo conoscevi è stato superato.Sei a conoscenza dei meccanismi inconsci che portano i clienti ad acquistare i tuoi prodotti?Ti piacerebbe sfruttarli per aumentare il tuo fatturato?Devi sapere che ciò che spinge il consumatore all'acquisto è una sequenza di stati d'animo comuni, diventati prevedibili grazie al neuromarketing. In questo libro scoprirai i segreti per riuscire a
... En savoir plus
Send Better Emails

Your Essential Guide To Turn More Readers Into Customers

par Jon May ...

Don’t just send more emails. Send BETTER emails.This is the only way to making your email program work harder and smarter.This book will help clarify where you are on your email journey and give a roadmap of where you want to be and which areas you need to focus on.You’ll learn how to:✔ Plan and build a solid foundation for success✔ Grow your list and welcome new subscribers✔ Convert your readers ... En savoir plus

$15.29 CAD

Don’t just send more emails. Send BETTER emails.This is the only way to making your email program work harder and smarter.This book will help clarify where you are on your email journey and give a roadmap of where you want to be and which areas you need to focus on.You’ll learn how to:✔ Plan and build a solid foundation for success✔ Grow your list and welcome new subscribers✔ Convert your readers
... En savoir plus

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