Industrie dans Marketing et ventes et Commerce et finance eBooks

Smart Parts Pricing

How to Price in After-Sales to Maximize Profitability

par Danilo Zatta ...

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage, ... En savoir plus

$52.97 CAD

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage,
... En savoir plus
#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

par Gary Vaynerchuk ...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... En savoir plus

$18.99 CAD

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be
... En savoir plus
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

par Al Ries, Jack Trout ...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... En savoir plus

$13.99 CAD

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
... En savoir plus
Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

par W. Chan Kim, Renée A. Mauborgne ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... En savoir plus

$30.23 CAD ou Gratuit avec Kobo Plus

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential
... En savoir plus
The Effective Executive

The Definitive Guide to Getting the Right Things Done

par Peter F. Drucker, Zachary First ...

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... En savoir plus

$11.99 CAD

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential
... En savoir plus
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

par Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... En savoir plus

$11.99 CAD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... En savoir plus
The Fall of Advertising and the Rise of PR

par Al Ries, Laura Ries ...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... En savoir plus

$11.99 CAD

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built
... En savoir plus
Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

par Pauline Brown ...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... En savoir plus

$18.99 CAD

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies
... En savoir plus
Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

par Jan Chipchase, Simon Steinhardt ...

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future ... En savoir plus

$18.99 CAD

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future
... En savoir plus
B2B Brands

The playbook for how to build a B2B brand your customers will love

par Graham Robertson ...

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business ... En savoir plus

$26.99 CAD ou Gratuit avec Kobo Plus

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business
... En savoir plus
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

par John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... En savoir plus

Gratuit

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... En savoir plus
Key Account Plans

par Lynette Ryals, Malcolm McDonald ...

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short ... En savoir plus

$118.26 CAD

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short
... En savoir plus
The ABCs of Marketing: Introduction to Marketing

par Charles River Editors ...

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... En savoir plus

$3.31 CAD

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves!
... En savoir plus
Rocking the Ages

The Yankelovich Report on Generational Marketing

par J. Walker Smith, Ann S. Clurman ...

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on ... En savoir plus

$11.99 CAD

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on
... En savoir plus
Business-to-Business Marketing

A step-by-step guide

par Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... En savoir plus

$10.88 CAD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... En savoir plus
Trade Show Success

par V.T. ...

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and participants all over the world, sharing their experiences and failures with you, such as booth banners, marketing, what to say, staff training, uniforms, gifts, budgeting, etc ... If you want a successful ... En savoir plus

$4.42 CAD

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and participants all over the world, sharing their experiences and failures with you, such as booth banners, marketing, what to say, staff training, uniforms, gifts, budgeting, etc ... If you want a successful
... En savoir plus
Your Amazing Itty Bitty® Little Black Book of Success for Sales Leaders

15 Critical Steps to Greater Results in Unlocking Your Leadership Potential

par Anthony Camacho ...

Leadership Success Turn Your Sales Team Into the Most Productive Team in Your Company. Be a Winner. Your promotion to leadership level requires a new mindset. All the skills that you have acquired throughout your sales history now have a new application – a new customer – your Sales Team. In this remarkable Itty Bitty® Book, internationally famous sales performance trainer, Anthony Camacho, shows ... En savoir plus

$3.36 CAD ou Gratuit avec Kobo Plus

Leadership Success Turn Your Sales Team Into the Most Productive Team in Your Company. Be a Winner. Your promotion to leadership level requires a new mindset. All the skills that you have acquired throughout your sales history now have a new application – a new customer – your Sales Team. In this remarkable Itty Bitty® Book, internationally famous sales performance trainer, Anthony Camacho, shows
... En savoir plus
Marketing in a Digital & Data World

Getting to Know Your Customer a Book for the Start-Up Entrepreneur and Millenial

par Walter Vieira, Brian Almeida ...

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly ... En savoir plus

$4.49 CAD

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly
... En savoir plus
Marketing und Werbung für Dachdecker

Fachbuch: Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung

par Ben Kaiser ...

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein ... En savoir plus

$5.30 CAD

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein
... En savoir plus
Export Marketing Strategies, China

par Mathias Wengeler ...

Following the opening up of the country in 1979, China saw exponential growth which was mainly fuelled by its export-driven economy. Since China's entry to the World Trade Organization in 2001, the country's own enterprises have increasingly benefitted from the guidance of various bodies in promoting their exports abroad. This report offers an in-depth understanding of marketing strategies used to ... En savoir plus

$2,293.19 CAD

Following the opening up of the country in 1979, China saw exponential growth which was mainly fuelled by its export-driven economy. Since China's entry to the World Trade Organization in 2001, the country's own enterprises have increasingly benefitted from the guidance of various bodies in promoting their exports abroad. This report offers an in-depth understanding of marketing strategies used to
... En savoir plus
Marketing de artículos para contenido y ganancias

Mejores Libros sobre Cómo Ganar Dinero

par Evelin pinheiro, Evelyn Pinheiro ...

Collections series Mejores Libros sobre Cómo Ganar Dinero
¡El secreto de la comercialización rentable del artículo!Piensa como tu visitante por solo un segundo...Estás en línea buscando "consejos para el cuidado de gatos" y haces una búsqueda en Google y encuentras un artículo correctamente titulado "Consejos fáciles para el cuidado de gatos", haces clic y revisas el artículo.Ahora, si ese artículo le brinda información sólida, es un visitante feliz.Al ... En savoir plus

$3.59 CAD ou Gratuit avec Kobo Plus

¡El secreto de la comercialización rentable del artículo!Piensa como tu visitante por solo un segundo...Estás en línea buscando "consejos para el cuidado de gatos" y haces una búsqueda en Google y encuentras un artículo correctamente titulado "Consejos fáciles para el cuidado de gatos", haces clic y revisas el artículo.Ahora, si ese artículo le brinda información sólida, es un visitante feliz.Al
... En savoir plus
The Google Adsense Handbook

The introductory guide to the web's most famous and popular advertising programme: the basics and key points to know

par Stefano Calicchio ...

Earning money with Adsense is easy, but only if you know how. Adsense can really be the perfect way to get the income everyone has always dreamed of. Running an adsense account is simple and with time can become very profitable. It does not require you to keep hours and does not expose you to orders from a manager. You can monetise your website or blog from anywhere in the world, at any time of ... En savoir plus

$2.99 CAD ou Gratuit avec Kobo Plus

Earning money with Adsense is easy, but only if you know how. Adsense can really be the perfect way to get the income everyone has always dreamed of. Running an adsense account is simple and with time can become very profitable. It does not require you to keep hours and does not expose you to orders from a manager. You can monetise your website or blog from anywhere in the world, at any time of
... En savoir plus
클릭당 지불에 대한 간단한 접근 방식

웹에서 유료 광고의 작동 메커니즘을 이해하기 위한 정보 및 핵심 개념

par Stefano Calicchio ...

이 책은 잘 짜여진 PPC(클릭당 지불) 계획과 그 운영 메커니즘에 관한 주요 질문에 대한 간단하고 실용적이며 효과적인 답변을 제공하기 위해 만들어졌습니다. 목표는 독자가 충분히 짧은 텍스트를 사용하여 주제를 잘 이해할 수 있도록하여 하루 중 많은 기다림과 지체 시간을 활용하면서 읽기를 마칠 수 있도록하는 것입니다.이 글에서 다루는 주제는 다음과 같습니다.- 클릭당 지불이란 무엇이며 어떻게 생성되는지;- PPC 활동을 올바르게 구성하는 방법;- 이 광고 전략으로 좋은 결과를 얻기 위해 활용해야 할 핵심 포인트는 무엇인가요?- 확보한 방문을 최대한 활용하는 랜딩 페이지를 만드는 방법;- 활성 캠페인을 가장 잘 관리하는 방법- 키워드를 고객으로 전환하는 방법- 마지막으로 유료 디지털 광고를 사용할 때 피해야 할 ... En savoir plus

$2.99 CAD ou Gratuit avec Kobo Plus

이 책은 잘 짜여진 PPC(클릭당 지불) 계획과 그 운영 메커니즘에 관한 주요 질문에 대한 간단하고 실용적이며 효과적인 답변을 제공하기 위해 만들어졌습니다. 목표는 독자가 충분히 짧은 텍스트를 사용하여 주제를 잘 이해할 수 있도록하여 하루 중 많은 기다림과 지체 시간을 활용하면서 읽기를 마칠 수 있도록하는 것입니다.이 글에서 다루는 주제는 다음과 같습니다.- 클릭당 지불이란 무엇이며 어떻게 생성되는지;- PPC 활동을 올바르게 구성하는 방법;- 이 광고 전략으로 좋은 결과를 얻기 위해 활용해야 할 핵심 포인트는 무엇인가요?- 확보한 방문을 최대한 활용하는 랜딩 페이지를 만드는 방법;- 활성 캠페인을 가장 잘 관리하는 방법- 키워드를 고객으로 전환하는 방법- 마지막으로 유료 디지털 광고를 사용할 때 피해야 할
... En savoir plus
The Art of Money Getting

Golden Rules For Making Money

par P. T. Barnum ...

Collections Livre 12 - Non Fiction Collection
One of the most important financial books ever written. Following the practical advice herein will lead to increased wealth. Those who really desire to attain an independence, have only to set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done. ... En savoir plus

$1.99 CAD ou Gratuit avec Kobo Plus

One of the most important financial books ever written. Following the practical advice herein will lead to increased wealth. Those who really desire to attain an independence, have only to set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done.
... En savoir plus

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