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Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

par Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... En savoir plus

$11.99 CAD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
... En savoir plus
The Age of Customer Equity

Data-Driven Strategies to Build a Sustainable Company

par Allison Hartsoe ...

Every Customer Is UniqueFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the ... En savoir plus

$9.62 CAD

Every Customer Is UniqueFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the
... En savoir plus
The Filter Bubble

How the New Personalized Web Is Changing What We Read and How We Think

par Eli Pariser ...

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's ... En savoir plus

$15.99 CAD

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's
... En savoir plus
The Convenience Revolution

How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty

par Shep Hyken ...

Convenience is KingWhen you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is ... En savoir plus

$19.70 CAD

Convenience is KingWhen you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is
... En savoir plus
Postcapitalism

A Guide to Our Future

par Paul Mason ...

"A fascinating set of ideas . . . Politicians of all stripes should take note. And so should the people who vote for them." — Financial TimesWe know that our world is undergoing seismic change—but how can we emerge from the crisis as a better society?Over the past two centuries or so, capitalism has undergone profound changes—economic cycles that veer from boom to bust—from which it has always ... En savoir plus

$15.83 CAD

"A fascinating set of ideas . . . Politicians of all stripes should take note. And so should the people who vote for them." — Financial TimesWe know that our world is undergoing seismic change—but how can we emerge from the crisis as a better society?Over the past two centuries or so, capitalism has undergone profound changes—economic cycles that veer from boom to bust—from which it has always
... En savoir plus
The Socialist Good Life

Desire, Development, and Standards of Living in Eastern Europe

Modifié par Cristofer Scarboro, Diana Mincyte, Zsuzsu Gille ...

"First-class, rigorously researched, richly documented, and thought-provoking" essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR).As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their ... En savoir plus

$15.83 CAD ou Gratuit avec Kobo Plus

"First-class, rigorously researched, richly documented, and thought-provoking" essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR).As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their
... En savoir plus
Influence, New and Expanded

The Psychology of Persuasion

par Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

$21.99 CAD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... En savoir plus
The Hype Machine

How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

par Sinan Aral ...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... En savoir plus

$11.99 CAD

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR
... En savoir plus
The Economics of Consumption

Theory and Evidence

par Tullio Jappelli, Luigi Pistaferri ...

Consumption decisions are crucial determinants of business cycles and growth. Knowledge of how consumers respond to the economic environment and how they react to the risks that they encounter during the life-cycle is therefore important for evaluating stabilization policies and the effectiveness of fiscal packages implemented in response to economic downturns or financial crises. In The Economics ... En savoir plus

$38.15 CAD

Consumption decisions are crucial determinants of business cycles and growth. Knowledge of how consumers respond to the economic environment and how they react to the risks that they encounter during the life-cycle is therefore important for evaluating stabilization policies and the effectiveness of fiscal packages implemented in response to economic downturns or financial crises. In The Economics
... En savoir plus
Spent

Sex, Evolution, and Consumer Behavior

par Geoffrey Miller ...

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the ... En savoir plus

$16.99 CAD

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the
... En savoir plus
不當行為：行為經濟學之父教你更聰明的思考

Misbehaving: The Making of Behavioral Economics

par 理查‧塞勒, Richard H. Thaler ...

Traduit par 劉怡女 ...

Collections series 商戰系列
過去30年間，經濟學界最重大的一場革命！行為經濟學之父、呼聲最高的諾貝爾經濟學獎候選人，重量級代表作！「當代最懶惰也最不凡的經濟學奇才！」──《快思慢想》作者丹尼爾‧康納曼「如果我必須跟一位當代天才困在電梯裡，我會選擇塞勒。」──《異數》作者麥爾坎．葛拉威爾「塞勒博士研究人類行為四十餘年，在過去五年內，操盤績效擊敗99%同類基金，不景氣中逆勢增長至37億美元！」──彭博新聞社★美國亞馬遜、《紐約時報》暢銷書排行榜冠軍★《經濟學人》年度選書★《金融時報》、麥肯錫年度最具影響力6本書之一★諾貝爾經濟學獎得主丹尼爾‧康納曼、羅伯‧席勒共同推薦★台大經濟系副教授馮勃翰審定人類會做出不符經濟學預測的行為？當我們談到經濟時，真該把自己擺進算式裡！行為經濟學無所不在，... ... En savoir plus

$11.68 CAD

過去30年間，經濟學界最重大的一場革命！行為經濟學之父、呼聲最高的諾貝爾經濟學獎候選人，重量級代表作！「當代最懶惰也最不凡的經濟學奇才！」──《快思慢想》作者丹尼爾‧康納曼「如果我必須跟一位當代天才困在電梯裡，我會選擇塞勒。」──《異數》作者麥爾坎．葛拉威爾「塞勒博士研究人類行為四十餘年，在過去五年內，操盤績效擊敗99%同類基金，不景氣中逆勢增長至37億美元！」──彭博新聞社★美國亞馬遜、《紐約時報》暢銷書排行榜冠軍★《經濟學人》年度選書★《金融時報》、麥肯錫年度最具影響力6本書之一★諾貝爾經濟學獎得主丹尼爾‧康納曼、羅伯‧席勒共同推薦★台大經濟系副教授馮勃翰審定人類會做出不符經濟學預測的行為？當我們談到經濟時，真該把自己擺進算式裡！行為經濟學無所不在，...
... En savoir plus
Driving Incremental Golf Course Revenue

Tee up your winning business strategy for generating incremental revenue for your golf course.

par Shavitz, Jeff ...

Are you ready to drive incremental revenue to your golf course? To help serve as your business coach, Jeff Shavitz, Chief Golf Officer of Clickit Golf, Inc., shares 140 thoughts to help increase your top line sales and profitability.Business is business whether you are running a golf course or any other type of company. Driving Incremental Golf Course Revenue shares principles that are relevant ... En savoir plus

$13.31 CAD

Are you ready to drive incremental revenue to your golf course? To help serve as your business coach, Jeff Shavitz, Chief Golf Officer of Clickit Golf, Inc., shares 140 thoughts to help increase your top line sales and profitability.Business is business whether you are running a golf course or any other type of company. Driving Incremental Golf Course Revenue shares principles that are relevant
... En savoir plus
The Choice Factory

The award-winning guide to behavioural science and marketing

par Richard Shotton ...

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... En savoir plus

$19.43 CAD

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a
... En savoir plus
Audience

Marketing in the Age of Subscribers, Fans and Followers

par Jeffrey K. Rohrs ...

AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... En savoir plus

$19.99 CAD

AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to
... En savoir plus
Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

par Joey Coleman ...

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... En savoir plus

$17.99 CAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... En savoir plus
Grown Up Digital: How the Net Generation is Changing Your World

par Don Tapscott ...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to ... En savoir plus

$35.54 CAD

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to
... En savoir plus
Exactly What to Say: The Magic Words for Influence and Impact

par Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... En savoir plus
The Renaissance Society DIGITAL AUDIO

par Rolf Jensen, Mika Aaltonen ...

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.THIS IS A BOOK ABOUT THE FUTURE.Your future. Our future. The future of companies, the marketplace, and society.According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ... En savoir plus

$24.83 CAD

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.THIS IS A BOOK ABOUT THE FUTURE.Your future. Our future. The future of companies, the marketplace, and society.According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an
... En savoir plus
Stuffocation

Living More with Less

par James Wallman ...

Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it ... En savoir plus

$10.99 CAD

Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it
... En savoir plus
An Introduction to Behavioral Economics

par Nick Wilkinson, Matthias Klaes ...

The third edition of this successful textbook introduces students to behavioral economics. Offers a critical examination of the latest literature, research, developments and debates in the field by discussing topics such as evolutionary psychology and neuroscience. Contains a wealth of case studies, examples and review questions. ... En savoir plus

$65.94 CAD

The third edition of this successful textbook introduces students to behavioral economics. Offers a critical examination of the latest literature, research, developments and debates in the field by discussing topics such as evolutionary psychology and neuroscience. Contains a wealth of case studies, examples and review questions.
... En savoir plus
This Is Marketing

You Can't Be Seen Until You Learn to See

par Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... En savoir plus

$12.99 CAD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... En savoir plus
L'achat local

Réflexions et conseils pour voir la vie en bleu

par Frédéric Choinière ...

Tout ce que vous devez savoir pour encourager l'économie d'ici, un poivron, un pantalon ou un ponton à la fois!L'achat local a le vent dans les voiles… mais sa mise en application soulève une foule de questions. Comment définir un produit québécois? Pouvons-nous consommer exclusivement bleu sans que notre compte de banque plonge dans le rouge? Notre territoire peut-il subvenir à tous nos besoins, ... En savoir plus

$21.99 CAD

Tout ce que vous devez savoir pour encourager l'économie d'ici, un poivron, un pantalon ou un ponton à la fois!L'achat local a le vent dans les voiles… mais sa mise en application soulève une foule de questions. Comment définir un produit québécois? Pouvons-nous consommer exclusivement bleu sans que notre compte de banque plonge dans le rouge? Notre territoire peut-il subvenir à tous nos besoins,
... En savoir plus
Evergreen

Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

par Noah Fleming, Alan Weiss ...

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad ... En savoir plus

$10.99 CAD

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad
... En savoir plus
Code Québec (NE)

par Jacques Nantel, Jean-Marc Léger, Pierre Duhamel ...

Collections series NON CLASSE
Les Québécois sont un mélange de folie latine (Heureux), de tolérance amérindienne (Consensuel), de flegme britannique (Détaché), d'obédience catholique (Victime), de ténacité nordique (Villageois), de créativité française (Créatif) et d'optimisme américain (Fier).Le Québec est plus métissé, diversifié et ouvert sur le monde que vous ne le croyez. Basé sur une approche scientifique, ce livre vous ... En savoir plus

$22.99 CAD

Les Québécois sont un mélange de folie latine (Heureux), de tolérance amérindienne (Consensuel), de flegme britannique (Détaché), d'obédience catholique (Victime), de ténacité nordique (Villageois), de créativité française (Créatif) et d'optimisme américain (Fier).Le Québec est plus métissé, diversifié et ouvert sur le monde que vous ne le croyez. Basé sur une approche scientifique, ce livre vous
... En savoir plus

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