Vente au détail dans Marketing et ventes et Commerce et finance Livres audio

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The Customer Is Always Wrong

An Unhinged Guide to Everything That Sucks About Work (from an Angry Retail Guy)

par Scott Seiss ...

Lu par Scott Seiss ...

Version Longue

3 heure 42 min

Read by the author.Laugh until you cry with a much-needed dose of irreverent humor about why work stinks.Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar?If you've ever worked in customer service (or any job, really), you know that everyone else—the customer, the ... En savoir plus

$21.59 CAD

Read by the author.Laugh until you cry with a much-needed dose of irreverent humor about why work stinks.Customers want you to magically produce something from the back room. Bosses schedule you on your day off. Corporate policies are mandated that make zero practical sense. Sound familiar?If you've ever worked in customer service (or any job, really), you know that everyone else—the customer, the
... En savoir plus
Livre audio

I'll Be Back

How To Get Customers To Come Back Again & Again

par Shep Hyken ...

Lu par Shep Hyken ...

Version Longue

4 heure 42 min

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers.Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service ... En savoir plus

$17.62 CAD ou Gratuit avec Kobo Plus

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers.Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service
... En savoir plus
Livre audio

The Shopping Revolution

How Successful Retailers Win Customers in an Era of Endless Disruption

par Barbara E. Kahn ...

Lu par Lisa Larsen ...

Version Longue

5 heure

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their ... En savoir plus

$19.70 CAD

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their
... En savoir plus
Livre audio

RETAIL SUCCESS IN AN ONLINE WORLD

How to Compete and Win in the Amazon Era

par Rob Fishman ...

Lu par Stephen R. Thorne ...

Version Longue

5 heure 42 min

With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works—as well as what really doesn't—in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship ... En savoir plus

$24.63 CAD

With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works—as well as what really doesn't—in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship
... En savoir plus
Livre audio

Cheap

The High Cost of Discount Culture

par Ellen Ruppel Shell ...

Lu par Lorna Raver ...

Version Longue

11 heure 33 min

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability ... En savoir plus

$25.24 CAD

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability
... En savoir plus
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Thriving on the High Street

A Guide to Keeping Your Business Afloat in a Competitive Market

par David Morgan ...

Lu par Digital Voice Madison G ...

Version Longue

12 heure 43 min

This audiobook is narrated by a digital voice.In a rapidly changing retail landscape, Thriving on the High Streetis the essential guide for small business owners who want to survive and prosper in today's competitive high street environment. Whether you're opening a new storefront or managing an established one, this book provides actionable strategies to attract customers, manage operations, and ... En savoir plus

$7.57 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.In a rapidly changing retail landscape, Thriving on the High Streetis the essential guide for small business owners who want to survive and prosper in today's competitive high street environment. Whether you're opening a new storefront or managing an established one, this book provides actionable strategies to attract customers, manage operations, and
... En savoir plus
Livre audio

Der moderne Einzelhändler – Band 1: Warum Marketing heute anders funktioniert

par Norbert Bauer ...

Lu par Victor Munich (AI) ...

Collections Livre audio : 1 - Der moderne Einhelhändler
Version Longue

1 heures 30 min

Fühlst du dich manchmal ratlos, weil die gewohnten Strategien in deinem Laden einfach nicht mehr greifen? Früher reichte es oft, einfach die Tür aufzuschließen, doch heute bleiben die Kunden häufiger aus. Wenn du dich fragst, warum der Umsatzrückgang im Einzelhandel auch dich trifft, obwohl du alles gibst, dann ist dieses Hörbuch genau für dich gemacht.Der moderne Einzelhändler – Band 1 holt dich ... En savoir plus

$17.05 CAD

Fühlst du dich manchmal ratlos, weil die gewohnten Strategien in deinem Laden einfach nicht mehr greifen? Früher reichte es oft, einfach die Tür aufzuschließen, doch heute bleiben die Kunden häufiger aus. Wenn du dich fragst, warum der Umsatzrückgang im Einzelhandel auch dich trifft, obwohl du alles gibst, dann ist dieses Hörbuch genau für dich gemacht.Der moderne Einzelhändler – Band 1 holt dich
... En savoir plus
Livre audio

The Target Story

How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

par Bill Chastain ...

Lu par Kelly D'Ambrosio ...

Collections series The Business Storybook Series
Version Longue

4 heure 6 min

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store ... En savoir plus

$24.29 CAD

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store
... En savoir plus
Livre audio

AI Integration in the Store – Future-Proofing Retail & Sales

Your Practical Workflow Booster 2026

par M. Weber ...

Lu par AI Voice AI Narrator – Synthesized Voice (Google WaveNet de-DE) ...

Collections series Smart Business – AI in Practice
Version Longue

1 heures 3 min

This audiobook is narrated by an AI Voice. What if your store knew which item would be in high demand tomorrow? If every customer received personalized advice – without long waiting times? And returns suddenly halved?That is exactly what AI enables in retail. Not future music. But 2026.This audiobook is your roadmap. An experienced retail consultant guides you – calm, competent, close to practice. ... En savoir plus

$19.88 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by an AI Voice. What if your store knew which item would be in high demand tomorrow? If every customer received personalized advice – without long waiting times? And returns suddenly halved?That is exactly what AI enables in retail. Not future music. But 2026.This audiobook is your roadmap. An experienced retail consultant guides you – calm, competent, close to practice.
... En savoir plus
Livre audio

Banana

The Fate of the Fruit That Changed the World

par Dan Koeppel ...

Lu par Paul Woodson ...

Version Longue

7 heure 45 min

To most people, a banana is a banana: a simple yellow fruit. Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: in ancient translations of ... En savoir plus

$22.16 CAD

To most people, a banana is a banana: a simple yellow fruit. Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: in ancient translations of
... En savoir plus
Livre audio

The Great Beanie Baby Bubble

Mass Delusion and the Dark Side of Cute

par Zac Bissonnette ...

Lu par P.J. Ochlan ...

Version Longue

8 heure 35 min

A bestselling journalist delivers the never-before-told story of the plush animal craze that became the tulip mania of the 1990sIn the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire—without advertising or big-box distribution. Beanie Babies ... En savoir plus

$20.25 CAD

A bestselling journalist delivers the never-before-told story of the plush animal craze that became the tulip mania of the 1990sIn the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire—without advertising or big-box distribution. Beanie Babies
... En savoir plus
Livre audio

Thrive on the High Street: Strategies for Business Survival

par Matt Dewey ...

Lu par Digital Voice Archie G ...

Version Longue

6 heure 14 min

This audiobook is narrated by a digital voice.In "Thrive on the High Street: Strategies for Business Survival," dive into a comprehensive guide tailored for modern entrepreneurs navigating the dynamic world of retail. From the evolution of high street business to harnessing the power of technology, this book offers invaluable insights into overcoming challenges and seizing opportunities. With ten ... En savoir plus

$7.38 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.In "Thrive on the High Street: Strategies for Business Survival," dive into a comprehensive guide tailored for modern entrepreneurs navigating the dynamic world of retail. From the evolution of high street business to harnessing the power of technology, this book offers invaluable insights into overcoming challenges and seizing opportunities. With ten
... En savoir plus
Livre audio

Running with Purpose

How Brooks Outpaced Goliath Competitors to Lead the Pack

par Jim Weber ...

Lu par James Weber ...

Version Longue

6 heure 51 min

Read by the author.Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running ... En savoir plus

$26.09 CAD

Read by the author.Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running
... En savoir plus
Livre audio

Work Shop

The consumer-driven transformation of Commercial Real Estate

par Joe Brady ...

Lu par Joe Brady ...

Version Longue

4 heure 50 min

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service ... En savoir plus

$13.88 CAD ou Gratuit avec Kobo Plus

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.Whether you are a building owner or decision maker, service
... En savoir plus
Livre audio

Amazon

How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce

par Natalie Berg, Miya Knights ...

Lu par Kelly Burke ...

Version Longue

10 heure

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insight at a ... En savoir plus

$37.83 CAD ou Gratuit avec Kobo Plus

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insight at a
... En savoir plus
Livre audio

More Than a Hobby

How a $600 Startup Became America's Home and Craft Superstore (The Inside Story of Hobby Lobby)

par David Green ...

Lu par Tom Parks ...

Version Longue

5 heure 10 min

Discover the behind-the-scenes story of the founding and exponential growth of Hobby Lobby.Learn the secrets of retail success from the man you built America's home-and-craft superstore—from the ground up.The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating**—even tenuous—**market but ... En savoir plus

$26.09 CAD

Discover the behind-the-scenes story of the founding and exponential growth of Hobby Lobby.Learn the secrets of retail success from the man you built America's home-and-craft superstore—from the ground up.The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating**—even tenuous—**market but
... En savoir plus
Livre audio

Я так и знал! Теория ограничений для розничной торговли

par Элияху Голдратт ...

Lu par Владимир Левашев ...

Version Longue

7 heure 14 min

Цитата Человек постоянно сталкивается с одной и той же проблемой, и что бы он ни делал, ничего не получается. Тогда в дело вступают защитные механизмы. Проходит значительное время — и все эти проблемы перестают осознаваться человеком как проблемы, превращаясь просто в факты, с которыми нужно смириться. Кто автор Элияху Голдратт – международно признанный бизнес-лидер, создатель знаменитой ... En savoir plus

$25.19 CAD ou Gratuit avec Kobo Plus

Цитата Человек постоянно сталкивается с одной и той же проблемой, и что бы он ни делал, ничего не получается. Тогда в дело вступают защитные механизмы. Проходит значительное время — и все эти проблемы перестают осознаваться человеком как проблемы, превращаясь просто в факты, с которыми нужно смириться. Кто автор Элияху Голдратт – международно признанный бизнес-лидер, создатель знаменитой
... En savoir plus
Livre audio

Amazon

How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

par Natalie Berg, Natalie Berg, Miya Knights, Miya Knights ...

Lu par Kelly Burke ...

Version Longue

10 heure

What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.The retail industry is facing ... En savoir plus

$33.35 CAD ou Gratuit avec Kobo Plus

What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.The retail industry is facing
... En savoir plus
Livre audio

The Nordstrom Way to Customer Experience Excellence

Creating a Values-Driven Service Culture, 3rd Edition

par Robert Spector, BreAnne O. Reeves ...

Lu par Steve Menasche ...

Version Longue

5 heure 55 min

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry ... En savoir plus

$23.40 CAD ou Gratuit avec Kobo Plus

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry
... En savoir plus
Livre audio

Breaking the Stigma

par Charlena Berry ...

Lu par Linda Jones ...

Version Longue

7 heure 26 min

Stigma is a process by which the reaction of others spoils normal identity.—Erving GoffmanAs a cannabis retailer, you face the same challenges as every business today, but there are more obstacles for you than the local brick-and-mortar shops or dominating online stores. Being successful means creating a customer experience fueled by a thorough understanding of the consumer. For retailers in the ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

Stigma is a process by which the reaction of others spoils normal identity.—Erving GoffmanAs a cannabis retailer, you face the same challenges as every business today, but there are more obstacles for you than the local brick-and-mortar shops or dominating online stores. Being successful means creating a customer experience fueled by a thorough understanding of the consumer. For retailers in the
... En savoir plus
Livre audio

Chronicles of a Fashion Buyer

The Mostly True Adventures of an International Fashion Buyer

par Mercedes Gonzalez ...

Lu par Mercedes Gonzalez ...

Version Longue

9 heure 53 min

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian ... En savoir plus

$25.69 CAD ou Gratuit avec Kobo Plus

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian
... En savoir plus
Livre audio

Lean Customer Development

Building Products Your Customers Will Buy

par Cindy Alvarez ...

Lu par Chelsea Kwoka ...

Version Longue

7 heure 23 min

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers ... En savoir plus

$25.25 CAD

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers
... En savoir plus
Livre audio

Shopify Profitability

Strategic Digital Commerce (2026 Edition)

par Azhar ul Haque Sario ...

Lu par Digital Voice Madison G ...

Collections Livre audio : 11 - Technology
Version Longue

5 heure 20 min

This audiobook is narrated by a digital voice.Stop chasing sales and start building real profit. This is the definitive 2026 guide for mastering Shopify. Most businesses fail because they focus on "vanity metrics" like total revenue while ignoring the costs that eat their margins. This book fixes that.You will learn to treat your store as a data-driven company. We blend high-level business theory ... En savoir plus

$8.61 CAD ou Gratuit avec Kobo Plus

This audiobook is narrated by a digital voice.Stop chasing sales and start building real profit. This is the definitive 2026 guide for mastering Shopify. Most businesses fail because they focus on "vanity metrics" like total revenue while ignoring the costs that eat their margins. This book fixes that.You will learn to treat your store as a data-driven company. We blend high-level business theory
... En savoir plus
Livre audio

Как продать слона или 51 прием заключения сделки

7-е юбилейное издание, переработанное и дополненное

par Ася Барышева ...

Lu par Юлия Вибе ...

Collections series Бизнес-психология
Version Longue

8 heure 46 min

Обновленное издание бестселлера «Как продать слона», выпущенного в России тиражом более 100 000 экземпляров. В книге описаны основные закономерности и рабочие техники переговоров, которые помогут вам сделать большие продажи. Ася Барышева, консультант с 20-летним опытом сотрудничества с крупными международными компаниями, делится реальными примерами из собственной практики. Вы получите 51 способ ... En savoir plus

$3.55 CAD ou Gratuit avec Kobo Plus

Обновленное издание бестселлера «Как продать слона», выпущенного в России тиражом более 100 000 экземпляров. В книге описаны основные закономерности и рабочие техники переговоров, которые помогут вам сделать большие продажи. Ася Барышева, консультант с 20-летним опытом сотрудничества с крупными международными компаниями, делится реальными примерами из собственной практики. Вы получите 51 способ
... En savoir plus

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