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Required Reading Range eBook Series

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  • Visual Communication Design

    An Introduction to Design Concepts in Everyday Experience

    Series series Required Reading Range
    Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today ... Read more

    $42.74 CAD

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  • Universal Principles of Design, Revised and Updated

    125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions,

    Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, ... Read more

    $33.11 CAD

  • Teaching Graphic Design

    Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs

    by Steven Heller ...
    This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on ... Read more

    $13.99 CAD

  • The Elements of Graphic Design

    by Alex W. White ...
    This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this ... Read more

    $40.99 CAD

  • Functional Art, The

    An introduction to information graphics and visualization

    by Alberto Cairo ...
    Series series Voices That Matter
    Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using ... Read more

    $43.19 CAD

  • Sketching User Experiences: Getting the Design Right and the Right Design

    by Bill Buxton ...
    Series series Interactive Technologies
    Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, ... Read more

    $40.31 CAD

  • Writing for the Web

    Creating Compelling Web Content Using Words, Pictures, and Sound

    by Lynda Felder ...
    With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, ... Read more

    $21.59 CAD

  • Graphic Design Theory

    Readings from the Field

    Edited by Helen Armstrong ...
    Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens ... Read more

    $17.99 CAD

  • Drawing Ideas

    A Hand-Drawn Approach for Better Design

    A primer for design professionals across all disciplines that helps them create compelling and original concept designs by hand--as opposed to on the computer--in order to foster collaboration and win clients. In today's design world, technology for expressing ideas is pervasive; CAD models and renderings created with computer software provide an easy option for creating highly rendered pieces. ... Read more

    $8.99 CAD

  • 10 Core Practices for Better Writing (Adventures in Writing)

    Adventures in Writing, #4

    Series Book 4 - Adventures in Writing
    By adopting simple but effective habits that strengthen your writing skills, you will master the craft of writing. All it takes is dedication and self-discipline.Each of the 10 practices presented in this book grow your skills and promote excellence. You'll find inspirational quotes, questions for thought and discussion, and activities peppered throughout.10 Core Practices for Better Writing is ... Read more

    $6.99 CAD or Free with Kobo Plus

  • The Education of a Typographer

    Edited by Steven Heller ...
    Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning. ... Read more

    $9.99 CAD

  • Things That Make Us Smart

    by Don Norman ...
    By the author of THE DESIGN OF EVERYDAY THINGS.Insightful and whimsical, profoundly intelligent and easily accessible, Don Norman has been exploring the design of our world for decades, exploring this complex relationship between humans and machines. In this seminal work, fully revised and updated, Norman gives us the first steps towards demanding a person-centered redesign of the machines we use ... Read more

    $15.83 CAD or Free with Kobo Plus