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PR In Practice eBook Series

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  • Crisis, Issues and Reputation Management

    Series series PR In Practice
    Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an ... Read more

    $46.52 CAD

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  • The Fish Rots From The Head

    The Crisis in our Boardrooms: Developing the Crucial Skills of the Competent Director

    by Bob Garratt ...
    As a Chinese proverb says 'The fish rots from the head' and so it is with businesses and other organisations - the buck starts and stops in the boardroom. This third edition of Bob Garratt's bestselling book that highlights the importance of effective corporate governance has been extensively updated following the corporate scandals of the early 2000s - Enron, WorldCom, Tyco - and the abysmal ... Read more

    $13.04 CAD

  • Crisis Communication

    Practical PR Strategies for Reputation Management & Company Survival

    Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

    $35.36 CAD

  • Before You Say Yes ...

    A Guide to the Pleasures and Pitfalls of Volunteer Boards

    Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you're asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or ... Read more

    $6.47 CAD or Free with Kobo Plus

  • How to be a Social Entrepreneur

    Make Money and Change the World

    by Robert Ashton ...
    Don't just make money…make a difference.As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.Packed with advice, inspiration and real-life stories, it will help you:Define what you want to do and why you want to do itFind the right kind of fundingBuild a brand that makes you uniqueFind a team as ... Read more

    $24.99 CAD

  • Dark Art

    The Changing Face of Public Relations

    by Tim Burt ...
    An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the ... Read more

    $11.99 CAD or Free with Kobo Plus

  • Scenario Planning

    A Field Guide to the Future

    by Woody Wade ...
    Is your business ready for the future?Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal ... Read more

    $23.99 CAD

  • Who Cares Wins

    How to enhance your bottom line through socially responsible business

    by David Jones ...
    Series series Financial Times Series
    Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. ... Read more

    $14.39 CAD

  • Human Resource Management

    100% Pure Adrenaline

    by G. Murugesan ...
    Series Book 1 - Surf Rangers
    The book is written in a jargon-free and accessible style. It is hoped that the book would serve as a useful text for the students of M.B.A., M.Com., B.B.A. and other diploma courses in management. It would also be useful to the practitioners in the field of human resource management. ... Read more

    $4.85 CAD

  • The Death of Modern Management

    How to Lead in the New World Disorder

    by Jo Owen ...
    We are at the start of a new wave of management. The recent financial crisis highlighted problems not just in the economic system, but also in the way that many companies are governed and managed. Now modern management has reached its end game and we approach a new era in leadership. Rather than the certainties of command and control, this new epoch will be based on co-operation and commitment. ... Read more

    $23.99 CAD

  • Why Women Mean Business

    Understanding the Emergence of Our Next Economic Revolution

    WOMEN MEAN BUSINESS“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”The Times“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.”Harvard Business Review“Lays out the importance of retaining ... ... Read more

    $16.99 CAD

  • What You Need to Know about Business

    Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot.This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews.It explains the things you really need to know about business, and will tell you:What the point of ... Read more

    $16.99 CAD