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Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money

by Barry Silverstein ...

Series series 123 eGuides
Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all ... Read more

$4.02 CAD or Free with Kobo Plus

Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all
... Read more
Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

123 eGuides, #2

by Barry Silverstein ...

Series Book 2 - 123 eGuides
This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) ... Read more

$4.99 CAD or Free with Kobo Plus

This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2)
... Read more
Product Launch 123: Launch a New Product or Service in 3 Proven Steps

123 eGuides, #3

by Barry Silverstein ...

Series Book 3 - 123 eGuides
Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a ... Read more

$4.99 CAD or Free with Kobo Plus

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a
... Read more
Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

123 eGuides, #4

by Barry Silverstein ...

Series Book 4 - 123 eGuides
"Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process.The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; ... Read more

$4.99 CAD or Free with Kobo Plus

"Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process.The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches;
... Read more
On Your Own 123: Launch a 1-Person Business in 3 Proven Steps

123 eGuides, #6

by Barry Silverstein ...

Series Book 6 - 123 eGuides
More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what's involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a ... Read more

$4.99 CAD or Free with Kobo Plus

More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what's involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a
... Read more
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses

123 eGuides, #7

by Barry Silverstein ...

Series Book 7 - 123 eGuides
"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience ... Read more

$4.99 CAD or Free with Kobo Plus

"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience
... Read more
Small Biz Trio: Three eGuides for Marketing Success

123 eGuides, #5

by Barry Silverstein ...

Series Book 5 - 123 eGuides
This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from:- Branding 123: Build a Breakthrough Brand in 3 Proven Steps- Product Launch 123: Launch a New Product or Service in 3 Proven Steps- Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps"Branding 123" offers small ... Read more

$9.99 CAD or Free with Kobo Plus

This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from:- Branding 123: Build a Breakthrough Brand in 3 Proven Steps- Product Launch 123: Launch a New Product or Service in 3 Proven Steps- Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps"Branding 123" offers small
... Read more

The Seven Success Factors of Social Business Strategy

by Charlene Li, Brian Solis ...

How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian ... Read more

$3.99 CAD

How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian
... Read more
Never Cold Call Again

Achieve Sales Greatness Without Cold Calling

by Frank J. Rumbauskas Jr. ...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Read more

$15.99 CAD

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold
... Read more
Guerrilla Marketing in 30 Days Workbook

by Jay Levinson ...

Series series Guerrilla Marketing
Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is ... Read more

$14.39 CAD or Free with Kobo Plus

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is
... Read more
B4b

How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

by J.B. Wood, Todd Hewlin, Thomas Lah ...

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks ... Read more

$12.86 CAD or Free with Kobo Plus

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks
... Read more
Managing Content Marketing

The Real-World Guide for Creating Passionate Subscribers to Your Brand

by Robert Rose, Joe Pulizzi ...

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Read more

$8.98 CAD or Free with Kobo Plus

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in
... Read more

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123 eGuides eBook Series

Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money

Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

Product Launch 123: Launch a New Product or Service in 3 Proven Steps

Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

On Your Own 123: Launch a 1-Person Business in 3 Proven Steps

B2B Marketing 123: A 3 Step Approach for Marketing to Businesses

Small Biz Trio: Three eGuides for Marketing Success

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The Seven Success Factors of Social Business Strategy

Never Cold Call Again

Guerrilla Marketing in 30 Days Workbook

B4b

Managing Content Marketing

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