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How Design Makes Us Think

And Feel and Do Things

by Sean Adams ...

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, ... Read more

$25.19 CAD

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse,
... Read more
Hey Whipple, Squeeze This

The Classic Guide to Creating Great Advertising

by Luke Sullivan ...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s ... Read more

$23.99 CAD

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s
... Read more
The Graphic Design Bible

The definitive guide to contemporary and historical graphic design

by Theo Inglis ...

The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish ... Read more

Was $25.99 CAD Now $0.99 CAD

The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish
... Read more
101 Things I Learned® in Advertising School

by Tracy Arrington, Matthew Frederick ...

Series series 101 Things I Learned
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... Read more

$9.99 CAD

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data
... Read more
The Complete Idiot's Guide to Graphic Design

Turn Your Creative Ideas into Professional-Looking Design

by Marcia Layton Turner, Marjorie Crum ...

If you can dream it, you can design itWhether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on ... Read more

$16.99 CAD

If you can dream it, you can design itWhether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on
... Read more
But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

by Remy Stern ...

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television ... Read more

$16.99 CAD

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television
... Read more
Designing for the Greater Good

The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

by Peleg Top, Jonathan Cleveland ...

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book ... Read more

$34.99 CAD

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book
... Read more
Creative Direction in a Digital World

A Guide to Being a Modern Creative Director

by Adam Harrell ...

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user ... Read more

$70.21 CAD

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user
... Read more
广告创意设计手册

by 史磊 ...

《广告创意设计手册》是一本全面介绍广告创意设计的图书，特点是知识易懂、案例趣味、动手实践、发散思维。《广告创意设计手册》从学习广告创意设计的基础知识入手，循序渐进地为读者呈现一个个精彩实用的知识和技巧。本书共分为7 章，内容分别为广告创意设计的原理、广告创意设计的元素、广告创意设计的基础色、广告创意设计的构图、广告策划与创意设计的行业分类、广告创意设计的视觉印象、广告创意设计的秘籍。并且在多个章节中安排了设计理念、色彩点评、设计技巧、配色方案、佳作赏析等经典模块，在丰富内容的同时，也增强了实用性。《广告创意设计手册》内容丰富、案例精彩、版式设计新颖，不仅适合广告创意设计师、广告设计师、平面设计师、初级读者学习使用，还可以作为大中专院校广告设计与制作专业及广告创意设计培训机构的教材，也非常适合喜爱广告创意设计的读者朋友作为参考。 ... Read more

$16.82 CAD

《广告创意设计手册》是一本全面介绍广告创意设计的图书，特点是知识易懂、案例趣味、动手实践、发散思维。《广告创意设计手册》从学习广告创意设计的基础知识入手，循序渐进地为读者呈现一个个精彩实用的知识和技巧。本书共分为7 章，内容分别为广告创意设计的原理、广告创意设计的元素、广告创意设计的基础色、广告创意设计的构图、广告策划与创意设计的行业分类、广告创意设计的视觉印象、广告创意设计的秘籍。并且在多个章节中安排了设计理念、色彩点评、设计技巧、配色方案、佳作赏析等经典模块，在丰富内容的同时，也增强了实用性。《广告创意设计手册》内容丰富、案例精彩、版式设计新颖，不仅适合广告创意设计师、广告设计师、平面设计师、初级读者学习使用，还可以作为大中专院校广告设计与制作专业及广告创意设计培训机构的教材，也非常适合喜爱广告创意设计的读者朋友作为参考。
... Read more
Designing for People

by Henry Dreyfuss ...

From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and ... Read more

$13.99 CAD

From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and
... Read more
How to Grow as an Illustrator

by Michael Fleishman ...

Inspiring, practical, and supportive, How to Grow as an Illustrator helps artists find professional and personal support in the struggle to stay creative and make money in their field. Behind-the-scenes interviews with more than sixty of today’s most fascinating illustrators reveal how they have kept growing as artists and as individuals. Topics include defining yourself as an illustrator; the ... Read more

$13.99 CAD

Inspiring, practical, and supportive, How to Grow as an Illustrator helps artists find professional and personal support in the struggle to stay creative and make money in their field. Behind-the-scenes interviews with more than sixty of today’s most fascinating illustrators reveal how they have kept growing as artists and as individuals. Topics include defining yourself as an illustrator; the
... Read more
Classic Typefaces

American Type and Type Designers

by David Consuegra ...

Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine ... Read more

$18.99 CAD

Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine
... Read more
Crash Course Advertising and Marketing Law

by IntroBooks Team ...

Advertising and marketing are the basics of success in anybusiness. A business's or a company's income directly dependon advertising and marketing. They are the essential part ofbusiness process. It is the process where the public is madeaware of the product that business is selling. Although peoplemistake them for the same thing, marketing and advertising arequite different and quite important in ... Read more

$3.99 CAD or Free with Kobo Plus

Advertising and marketing are the basics of success in anybusiness. A business's or a company's income directly dependon advertising and marketing. They are the essential part ofbusiness process. It is the process where the public is madeaware of the product that business is selling. Although peoplemistake them for the same thing, marketing and advertising arequite different and quite important in
... Read more
“文化创意+”广告业融合发展

by 高萍著 ...

“文化创意+”广告业的融合发展不仅是中国品牌走向世界的必由之路，也是传承和创新优秀文化，构建社会效益与经济效益的有机统一，打造正能量品牌文化的传播理念。本书立足于数字技术下的传媒语境，以广告就是人性的沟通，“观乎人文以化成天下”，并结合重点案例，分析了文化创意与广告业融合的机制；归纳了文化创意对广告业主体和客体的动能与势能作用；揭示了当代我国市场经济中的品牌建设正是以中国优秀传统文化为主导性资源，以中国元素为基本物料的广告策划与创意活动。 ... Read more

$18.62 CAD

“文化创意+”广告业的融合发展不仅是中国品牌走向世界的必由之路，也是传承和创新优秀文化，构建社会效益与经济效益的有机统一，打造正能量品牌文化的传播理念。本书立足于数字技术下的传媒语境，以广告就是人性的沟通，“观乎人文以化成天下”，并结合重点案例，分析了文化创意与广告业融合的机制；归纳了文化创意对广告业主体和客体的动能与势能作用；揭示了当代我国市场经济中的品牌建设正是以中国优秀传统文化为主导性资源，以中国元素为基本物料的广告策划与创意活动。
... Read more
The Sign Painter's Guide, or Hints and Helps to Sign Painting, Glass Gilding, Pearl Work, Etc.

Containing Also Many Valuable Receipts and Methods, and Much General Information in the Various Branches of the Business

by James T. Gardiner ...

This book reveals the secrets of a mysterious and artistic trade.Before the age of neon lights and digital screens, signs and billboards were painted by professional sign painters, and James Gardiner dives into the most intricate details of the art. The purpose of different fonts, the shape and size of letters, the layout of the sign, even the materials used to produce various colours and paint on ... Read more

$9.62 CAD

This book reveals the secrets of a mysterious and artistic trade.Before the age of neon lights and digital screens, signs and billboards were painted by professional sign painters, and James Gardiner dives into the most intricate details of the art. The purpose of different fonts, the shape and size of letters, the layout of the sign, even the materials used to produce various colours and paint on
... Read more
Branding Trust

Advertising and Trademarks in Nineteenth-Century America

by Jennifer M. Black ...

Series series American Business, Politics, and Society
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant ... Read more

$55.43 CAD

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant
... Read more
Transformation, Designed

[ ]evolution Within

by Juan Jose de la Torre ...

In today's fast-paced business world, remaining relevant and competitive is critical for any enterprise. But with every company jostling to create the next best product or service, that's much easier said than done. So, how can you disrupt the traditional way of doing things and create unique value propositions that launch you far beyond what big corporations can do? One word: design. In his debut ... Read more

$12.39 CAD or Free with Kobo Plus

In today's fast-paced business world, remaining relevant and competitive is critical for any enterprise. But with every company jostling to create the next best product or service, that's much easier said than done. So, how can you disrupt the traditional way of doing things and create unique value propositions that launch you far beyond what big corporations can do? One word: design. In his debut
... Read more
Pinterest Marketing: 80K to 14+ Million in 3 Months

by Kerrie Legend ...

Pin great images. Check. Use quality keyword phrases. Check. Follow boards and profiles that your audience will love. Check. You've done everything the experts have said to do, but are only getting marginal traffic on your website on Pinterest. What about amplification? How do you reach over 1 million, 5 million, or even 10 million viewers on a regular basis? Pinterest Marketing: 80k to 14+ ... Read more

$7.99 CAD

Pin great images. Check. Use quality keyword phrases. Check. Follow boards and profiles that your audience will love. Check. You've done everything the experts have said to do, but are only getting marginal traffic on your website on Pinterest. What about amplification? How do you reach over 1 million, 5 million, or even 10 million viewers on a regular basis? Pinterest Marketing: 80k to 14+
... Read more
La construcción disciplinar de la publicidad

Reflexiones epistemológicas y reconfiguraciones

by Mauricio Montenegro, Arturo Uscátegui, Guillermo Cortés, Ingrid Zacipa, Luis Fernando Astaíza, David Fernando García, Carlos Augusto Martín, María Clara Salive, Carlos Eduardo Valderrama, Isabel Noemí Rodríguez ...

Series Book 2 - Debates académicos
Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la publicidad, este texto aborda las lógicas de producción de valor y de producción de conocimiento en el campo publicitario. Estos nuevos temas no son excluyentes con el énfasis que el primer documento ... Read more

$8.99 CAD or Free with Kobo Plus

Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la publicidad, este texto aborda las lógicas de producción de valor y de producción de conocimiento en el campo publicitario. Estos nuevos temas no son excluyentes con el énfasis que el primer documento
... Read more
Master Facebook

20 amazing tips

by Mobile Library ...

20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some simple and very useful options.This eBook is also available in a [Design Edition].That one has the same text content, but has an additional very rich design applied in every page.If Design is important to you, we recommend you that version. ... Read more

$2.99 CAD or Free with Kobo Plus

20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some simple and very useful options.This eBook is also available in a [Design Edition].That one has the same text content, but has an additional very rich design applied in every page.If Design is important to you, we recommend you that version.
... Read more
The 1921 Annual of Advertising Art

The Catalog of the First Exhibition Held by The Art Directors Club

by Art Directors Club ...

The publishing boom of the early twentieth century led to an entirely new vocation, that of art direction for editorial publications and advertising. In 1921, the recently formed Art Directors Club resolved to show that their profession involved more than just signage for selling products. Their exhibition of paintings and drawings, intended to prove their work worthy of artistic consideration, ... Read more

$19.70 CAD

The publishing boom of the early twentieth century led to an entirely new vocation, that of art direction for editorial publications and advertising. In 1921, the recently formed Art Directors Club resolved to show that their profession involved more than just signage for selling products. Their exhibition of paintings and drawings, intended to prove their work worthy of artistic consideration,
... Read more
Teaching Graphic Design History

by Steven Heller ...

An Examination of the Practice Through the YearsTeaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them. Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional ... Read more

$24.99 CAD

An Examination of the Practice Through the YearsTeaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them. Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional
... Read more
Jacques Bouchard

Le père de la publicité québécoise

by Marie-Claude Ducas ...

« Lui, y connaît ça ! », « Pop-sac-à-vie-sau-sec-fi-co-pin », « On est six millions, faut se parler », « Qu’est-ce qui fait chanter les p’tits Simard ? », « On est propre, propre, propre », « Mon bikini, ma brosse à dents », « Il fait beau dans le métro », « On y va ? On y va ! »… On doit à Jacques Bouchard les slogans publicitaires les plus célèbres du Québec. Il a néanmoins légué beaucoup plus ... Read more

$19.99 CAD

« Lui, y connaît ça ! », « Pop-sac-à-vie-sau-sec-fi-co-pin », « On est six millions, faut se parler », « Qu’est-ce qui fait chanter les p’tits Simard ? », « On est propre, propre, propre », « Mon bikini, ma brosse à dents », « Il fait beau dans le métro », « On y va ? On y va ! »… On doit à Jacques Bouchard les slogans publicitaires les plus célèbres du Québec. Il a néanmoins légué beaucoup plus
... Read more
Nawabs, Nudes, Noodles (10th Anniversary Edition)

India through 60 Years of Advertising

by Ambi Parameswaran ...

‘Affable and engaging’ Hindustan Times‘[An] enjoyable, nostalgic ride’ Free Press Journal‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook BusinessThis is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in ... Read more

$10.07 CAD

‘Affable and engaging’ Hindustan Times‘[An] enjoyable, nostalgic ride’ Free Press Journal‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook BusinessThis is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in
... Read more

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