Industrial in Marketing & Sales & Business & Finance eBooks

Smart Parts Pricing

How to Price in After-Sales to Maximize Profitability

by Danilo Zatta ...

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage, ... Read more

$52.97 CAD

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage,
... Read more
#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

by Gary Vaynerchuk ...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... Read more

$18.99 CAD

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be
... Read more
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

by Al Ries, Jack Trout ...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... Read more

$13.99 CAD

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
... Read more
Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée A. Mauborgne ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Read more

$30.23 CAD or Free with Kobo Plus

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential
... Read more
The Effective Executive

The Definitive Guide to Getting the Right Things Done

by Peter F. Drucker, Zachary First ...

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... Read more

$11.99 CAD

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

$11.99 CAD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Read more
The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries ...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

$11.99 CAD

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built
... Read more
Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

by Pauline Brown ...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Read more

$18.99 CAD

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies
... Read more
Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

by Jan Chipchase, Simon Steinhardt ...

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future ... Read more

$18.99 CAD

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future
... Read more
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

by John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... Read more

Free

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... Read more
B2B Brands

The playbook for how to build a B2B brand your customers will love

by Graham Robertson ...

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business ... Read more

$26.99 CAD or Free with Kobo Plus

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business
... Read more
Key Account Plans

by Lynette Ryals, Malcolm McDonald ...

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short ... Read more

$118.26 CAD

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short
... Read more
Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

$10.88 CAD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Read more
Rocking the Ages

The Yankelovich Report on Generational Marketing

by J. Walker Smith, Ann S. Clurman ...

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on ... Read more

$11.99 CAD

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on
... Read more
The ABCs of Marketing: Introduction to Marketing

by Charles River Editors ...

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... Read more

$3.31 CAD

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves!
... Read more
Your Amazing Itty Bitty® Little Black Book of Success for Sales Leaders

15 Critical Steps to Greater Results in Unlocking Your Leadership Potential

by Anthony Camacho ...

Leadership Success Turn Your Sales Team Into the Most Productive Team in Your Company. Be a Winner. Your promotion to leadership level requires a new mindset. All the skills that you have acquired throughout your sales history now have a new application – a new customer – your Sales Team. In this remarkable Itty Bitty® Book, internationally famous sales performance trainer, Anthony Camacho, shows ... Read more

$3.36 CAD or Free with Kobo Plus

Leadership Success Turn Your Sales Team Into the Most Productive Team in Your Company. Be a Winner. Your promotion to leadership level requires a new mindset. All the skills that you have acquired throughout your sales history now have a new application – a new customer – your Sales Team. In this remarkable Itty Bitty® Book, internationally famous sales performance trainer, Anthony Camacho, shows
... Read more
Trade Show Success

by V.T. ...

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and participants all over the world, sharing their experiences and failures with you, such as booth banners, marketing, what to say, staff training, uniforms, gifts, budgeting, etc ... If you want a successful ... Read more

$4.42 CAD

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and participants all over the world, sharing their experiences and failures with you, such as booth banners, marketing, what to say, staff training, uniforms, gifts, budgeting, etc ... If you want a successful
... Read more
Marketing in a Digital & Data World

Getting to Know Your Customer a Book for the Start-Up Entrepreneur and Millenial

by Walter Vieira, Brian Almeida ...

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly ... Read more

$4.49 CAD

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly
... Read more
How to Sell Your Business

by KALOIAN KIRILOV, Professor Sanjay Rout ...

"How to sell your business?" is a book, which reveals all the stages which an owner has to go through when he decides to find a buyer for his business. The emphasis is on ongoing business. Not on selling assets. The book is written based on over 15 years of experience of with the author in the field of mergers and acquisitions. As a result, the book is not so much a textbook on the subject but it ... Read more

$12.59 CAD or Free with Kobo Plus

"How to sell your business?" is a book, which reveals all the stages which an owner has to go through when he decides to find a buyer for his business. The emphasis is on ongoing business. Not on selling assets. The book is written based on over 15 years of experience of with the author in the field of mergers and acquisitions. As a result, the book is not so much a textbook on the subject but it
... Read more
Einstein kadar zeki

Albert Einstein'ın düşünce kalıpları ile kişisel dehalarınızı nasıl ortaya çıkarabilirsiniz

by Stefano Calicchio ...

Bir dahinin zekasını karakterize eden nedir? Kişi kişisel dehasını nasıl ortaya çıkarabilir? Albert Einstein'ın örneğini takip ederek hangi özel beceriler geliştirilebilir?Bu kılavuz, bu sorulara pratik yanıtlar sunma arzusundan doğmuştur. Deha, insan beyninin fizyolojik yapısında potansiyel düzeyde mevcuttur. Son yıllarda yapılan bilimsel araştırmalar, insan zihninin esnekliğini ve zekamızın ... Read more

$1.99 CAD or Free with Kobo Plus

Bir dahinin zekasını karakterize eden nedir? Kişi kişisel dehasını nasıl ortaya çıkarabilir? Albert Einstein'ın örneğini takip ederek hangi özel beceriler geliştirilebilir?Bu kılavuz, bu sorulara pratik yanıtlar sunma arzusundan doğmuştur. Deha, insan beyninin fizyolojik yapısında potansiyel düzeyde mevcuttur. Son yıllarda yapılan bilimsel araştırmalar, insan zihninin esnekliğini ve zekamızın
... Read more
Globalisation and Manufacturing Decline

aspects of British industry

by Nicola R. Hothi ...

At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in Britain today.This text is not only rich in theoretical insights, and empirical research but offers a fresh andinnovative framework to bridge the gap between the largely theoretical research of ... Read more

$9.07 CAD

At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in Britain today.This text is not only rich in theoretical insights, and empirical research but offers a fresh andinnovative framework to bridge the gap between the largely theoretical research of
... Read more
O planejamento dos recursos e das instalações industriais

by Osvaldo D. Perretti ...

Series series Gestão
A evolução dos processos industriais, sua influência no desenvolvimento das organizações e as mudanças que marcaram os novos conceitos das instalações industriais são sintetizadas neste livro. Nele, o estudante será apresentado ao planejamento de instalações industriais considerando sua infraestrutura, equipamentos, características da edificação e exigências de acordo com as leis e normas locais ... Read more

$7.19 CAD

A evolução dos processos industriais, sua influência no desenvolvimento das organizações e as mudanças que marcaram os novos conceitos das instalações industriais são sintetizadas neste livro. Nele, o estudante será apresentado ao planejamento de instalações industriais considerando sua infraestrutura, equipamentos, características da edificação e exigências de acordo com as leis e normas locais
... Read more
IMPACT for B2B Marketing Strategies: Succeeding in Business Markets

IMPACT Marketing Series: A Complete Courses, #2

by Mustafa Al-Dori ...

Series Book 2 - IMPACT Marketing Series: A Complete Courses
Ever wonder why some businesses land big clients while others scramble for scraps? IMPACT for B2B Marketing Strategies: Succeeding in Business Markets, from the IMPACT Marketing Series: A Complete Courses, is your secret weapon for mastering B2B marketing. This isn't just a book—it's like sitting down with a seasoned pro who's spilling all the tricks for winning over business clients. Whether you ... Read more

$13.99 CAD or Free with Kobo Plus

Ever wonder why some businesses land big clients while others scramble for scraps? IMPACT for B2B Marketing Strategies: Succeeding in Business Markets, from the IMPACT Marketing Series: A Complete Courses, is your secret weapon for mastering B2B marketing. This isn't just a book—it's like sitting down with a seasoned pro who's spilling all the tricks for winning over business clients. Whether you
... Read more
The four - Le règne des quatre

La face cachée d'Amazon, Apple, Facebook et Google

by Scott Galloway ...

"Un regard provocateur et stratégique sur la façon dont quelques entreprises refont le monde." Seth GodinAmazon, Apple, Facebook et Google sont les quatre entreprises les plus influentes de la planète. Tout le monde croit savoir comment elles en sont arrivées là. Tout le monde se trompe.Si les "Quatre" ont déjà fait couler beaucoup d'encre, personne n'a été aussi loin dans l'analyse de leur ... Read more

$19.38 CAD

"Un regard provocateur et stratégique sur la façon dont quelques entreprises refont le monde." Seth GodinAmazon, Apple, Facebook et Google sont les quatre entreprises les plus influentes de la planète. Tout le monde croit savoir comment elles en sont arrivées là. Tout le monde se trompe.Si les "Quatre" ont déjà fait couler beaucoup d'encre, personne n'a été aussi loin dans l'analyse de leur
... Read more

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