Industrial in Marketing & Sales & Business & Finance eBooks

Smart Parts Pricing

How to Price in After-Sales to Maximize Profitability

by Danilo Zatta ...

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage, ... Read more

$52.97 CAD

After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage,
... Read more
#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

by Gary Vaynerchuk ...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... Read more

$18.99 CAD

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be
... Read more
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

by Al Ries, Jack Trout ...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... Read more

$13.99 CAD

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
... Read more
Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée A. Mauborgne ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Read more

$30.23 CAD or Free with Kobo Plus

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential
... Read more
The Effective Executive

The Definitive Guide to Getting the Right Things Done

by Peter F. Drucker, Zachary First ...

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... Read more

$11.99 CAD

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

$11.99 CAD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Read more
Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

by Pauline Brown ...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Read more

$18.99 CAD

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies
... Read more
Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

by Jan Chipchase, Simon Steinhardt ...

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future ... Read more

$18.99 CAD

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future
... Read more
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

by John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... Read more

Free

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... Read more
B2B Brands

The playbook for how to build a B2B brand your customers will love

by Graham Robertson ...

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business ... Read more

$26.99 CAD or Free with Kobo Plus

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business
... Read more
Key Account Plans

by Lynette Ryals, Malcolm McDonald ...

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short ... Read more

$118.26 CAD

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short
... Read more
The ABCs of Marketing: Introduction to Marketing

by Charles River Editors ...

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... Read more

$3.31 CAD

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves!
... Read more
Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

$10.88 CAD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Read more
Rocking the Ages

The Yankelovich Report on Generational Marketing

by J. Walker Smith, Ann S. Clurman ...

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on ... Read more

$11.99 CAD

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on
... Read more
Your Amazing Itty Bitty® Little Black Book of Success for Sales Leaders

15 Critical Steps to Greater Results in Unlocking Your Leadership Potential

by Anthony Camacho ...

Leadership Success Turn Your Sales Team Into the Most Productive Team in Your Company. Be a Winner. Your promotion to leadership level requires a new mindset. All the skills that you have acquired throughout your sales history now have a new application – a new customer – your Sales Team. In this remarkable Itty Bitty® Book, internationally famous sales performance trainer, Anthony Camacho, shows ... Read more

$3.36 CAD or Free with Kobo Plus

Leadership Success Turn Your Sales Team Into the Most Productive Team in Your Company. Be a Winner. Your promotion to leadership level requires a new mindset. All the skills that you have acquired throughout your sales history now have a new application – a new customer – your Sales Team. In this remarkable Itty Bitty® Book, internationally famous sales performance trainer, Anthony Camacho, shows
... Read more
Trade Show Success

by V.T. ...

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and participants all over the world, sharing their experiences and failures with you, such as booth banners, marketing, what to say, staff training, uniforms, gifts, budgeting, etc ... If you want a successful ... Read more

$4.42 CAD

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and participants all over the world, sharing their experiences and failures with you, such as booth banners, marketing, what to say, staff training, uniforms, gifts, budgeting, etc ... If you want a successful
... Read more
Marketing in a Digital & Data World

Getting to Know Your Customer a Book for the Start-Up Entrepreneur and Millenial

by Walter Vieira, Brian Almeida ...

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly ... Read more

$4.49 CAD

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly
... Read more
27 Free Marketing Tools

by Tarri singh ...

Below you'll find a list of internet marketing tools that can be used to take your business forward, and I personally use every tool weekly. In fact, my $20,000 month simply wouldn't have been possible without the tools listed below. And the best part of all is that each and every tool is 100% FREE too! ... Read more

$5.39 CAD or Free with Kobo Plus

Below you'll find a list of internet marketing tools that can be used to take your business forward, and I personally use every tool weekly. In fact, my $20,000 month simply wouldn't have been possible without the tools listed below. And the best part of all is that each and every tool is 100% FREE too!
... Read more
BE A MARKETING MAGNET

by TIM GORDON ...

Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective.Do you know where the market is heading? Or what the next big game ... Read more

$4.67 CAD

Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective.Do you know where the market is heading? Or what the next big game
... Read more
Emotional Intelligence And Marketing

by Catherine Prentice ...

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model ... Read more

$70.10 CAD

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model
... Read more
Industry X.0

Realizing Digital Value in Industrial Sectors

by Eric Schaeffer ...

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... Read more

$43.28 CAD

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by
... Read more
($50000/ Month) Through Viral Marketing

by Rehaan Khan ...

Are you looking for best startup ideas to start your own company? Viral marketing is the most effective marketing strategy to start a new business. Viral Advertising - Viral marketing is the buzz these days. Almost every business is into viral marketing these days. ... Read more

$6.99 CAD or Free with Kobo Plus

Are you looking for best startup ideas to start your own company? Viral marketing is the most effective marketing strategy to start a new business. Viral Advertising - Viral marketing is the buzz these days. Almost every business is into viral marketing these days.
... Read more
Marketing - Go Beyond The Newbie

by Rishabh Shrivatava ...

no matter who they are or where they are now, even the best known gurus and experts in the business started off as exactly the same sort of online business newbie as you are now.However, if that is the position that you still find yourself in, you should take that as a huge encouragement, because quite clearly, by becoming recognized experts or gurus, these people have long since managed to lose ... Read more

$1.99 CAD or Free with Kobo Plus

no matter who they are or where they are now, even the best known gurus and experts in the business started off as exactly the same sort of online business newbie as you are now.However, if that is the position that you still find yourself in, you should take that as a huge encouragement, because quite clearly, by becoming recognized experts or gurus, these people have long since managed to lose
... Read more
Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Digital Marketing

by Maksym Zakharko ...

Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Marketing is the ultimate handbook for aspiring digital marketers. Whether you're a recent graduate or looking to switch careers, this book offers a clear pathway to enter the exciting field of digital marketing.The book starts with a concise overview of digital marketing, providing you with a solid foundation of ... Read more

$4.99 CAD or Free with Kobo Plus

Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Marketing is the ultimate handbook for aspiring digital marketers. Whether you're a recent graduate or looking to switch careers, this book offers a clear pathway to enter the exciting field of digital marketing.The book starts with a concise overview of digital marketing, providing you with a solid foundation of
... Read more

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