Consumer Behaviour in Marketing & Sales & Business & Finance eBooks

Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

by Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Read more

$11.99 CAD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
... Read more
Contagious

Why Things Catch On

by Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

$13.99 CAD

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Read more
Upside

Profiting from the Profound Demographic Shifts Ahead

by Kenneth Gronbach, M.J. Moye ...

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead.What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the ... Read more

$11.99 CAD

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead.What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the
... Read more
The Age of Customer Equity

Data-Driven Strategies to Build a Sustainable Company

by Allison Hartsoe ...

Every Customer Is UniqueFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the ... Read more

$9.62 CAD

Every Customer Is UniqueFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the
... Read more
The Filter Bubble

How the New Personalized Web Is Changing What We Read and How We Think

by Eli Pariser ...

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's ... Read more

$15.99 CAD

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's
... Read more
The Convenience Revolution

How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty

by Shep Hyken ...

Convenience is KingWhen you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is ... Read more

$19.70 CAD

Convenience is KingWhen you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is
... Read more
Hooked

How to Build Habit-Forming Products

by Nir Eyal ...

How do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many ... Read more

$13.99 CAD

How do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many
... Read more
Postcapitalism

A Guide to Our Future

by Paul Mason ...

"A fascinating set of ideas . . . Politicians of all stripes should take note. And so should the people who vote for them." — Financial TimesWe know that our world is undergoing seismic change—but how can we emerge from the crisis as a better society?Over the past two centuries or so, capitalism has undergone profound changes—economic cycles that veer from boom to bust—from which it has always ... Read more

$15.83 CAD

"A fascinating set of ideas . . . Politicians of all stripes should take note. And so should the people who vote for them." — Financial TimesWe know that our world is undergoing seismic change—but how can we emerge from the crisis as a better society?Over the past two centuries or so, capitalism has undergone profound changes—economic cycles that veer from boom to bust—from which it has always
... Read more
The Socialist Good Life

Desire, Development, and Standards of Living in Eastern Europe

Edited by Cristofer Scarboro, Diana Mincyte, Zsuzsu Gille ...

"First-class, rigorously researched, richly documented, and thought-provoking" essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR).As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their ... Read more

$15.83 CAD or Free with Kobo Plus

"First-class, rigorously researched, richly documented, and thought-provoking" essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR).As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their
... Read more
Influence, New and Expanded

The Psychology of Persuasion

by Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

$21.99 CAD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Read more
The Hype Machine

How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How WeMust Adapt

by Sinan Aral ...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR ... Read more

$11.99 CAD

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New YorkNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR
... Read more
Spent

Sex, Evolution, and Consumer Behavior

by Geoffrey Miller ...

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the ... Read more

$16.99 CAD

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the
... Read more
All We Want

Building the Life We Cannot Buy

by Michael Harris ...

**"No writer is as humane, insightful, and clear-eyed as Michael Harris. His journey into the rabbit hole of consumer desire is one we all need to follow, and he makes it a joy along the way." —Susan Orlean, author of The Library Book and The Orchid ThiefOur lives are defined by a story of endless growth and consumption. Now a climate crisis demands that we change. Can we write new stories?**In ... Read more

$13.99 CAD

**"No writer is as humane, insightful, and clear-eyed as Michael Harris. His journey into the rabbit hole of consumer desire is one we all need to follow, and he makes it a joy along the way." —Susan Orlean, author of The Library Book and The Orchid ThiefOur lives are defined by a story of endless growth and consumption. Now a climate crisis demands that we change. Can we write new stories?**In
... Read more
Driving Incremental Golf Course Revenue

Tee up your winning business strategy for generating incremental revenue for your golf course.

by Shavitz, Jeff ...

Are you ready to drive incremental revenue to your golf course? To help serve as your business coach, Jeff Shavitz, Chief Golf Officer of Clickit Golf, Inc., shares 140 thoughts to help increase your top line sales and profitability.Business is business whether you are running a golf course or any other type of company. Driving Incremental Golf Course Revenue shares principles that are relevant ... Read more

$13.31 CAD

Are you ready to drive incremental revenue to your golf course? To help serve as your business coach, Jeff Shavitz, Chief Golf Officer of Clickit Golf, Inc., shares 140 thoughts to help increase your top line sales and profitability.Business is business whether you are running a golf course or any other type of company. Driving Incremental Golf Course Revenue shares principles that are relevant
... Read more
The Choice Factory

The award-winning guide to behavioural science and marketing

by Richard Shotton ...

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... Read more

$19.43 CAD

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a
... Read more
Audience

Marketing in the Age of Subscribers, Fans and Followers

by Jeffrey K. Rohrs ...

AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Read more

$19.99 CAD

AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to
... Read more
Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

by Joey Coleman ...

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Read more

$17.99 CAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Read more
This is Service Design Thinking

Basics-Tools-Cases

Edited by Marc Stickdorn, Jakob Schneider ...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

$26.99 CAD

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about
... Read more
Grown Up Digital: How the Net Generation is Changing Your World

by Don Tapscott ...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to ... Read more

$35.54 CAD

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to
... Read more
Exactly What to Say: The Magic Words for Influence and Impact

by Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

$10.99 CAD or Free with Kobo Plus

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... Read more
The Renaissance Society DIGITAL AUDIO

by Rolf Jensen, Mika Aaltonen ...

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.THIS IS A BOOK ABOUT THE FUTURE.Your future. Our future. The future of companies, the marketplace, and society.According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ... Read more

$24.83 CAD

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY.THIS IS A BOOK ABOUT THE FUTURE.Your future. Our future. The future of companies, the marketplace, and society.According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an
... Read more
Stuffocation

Living More with Less

by James Wallman ...

Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it ... Read more

$10.99 CAD

Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it
... Read more
An Introduction to Behavioral Economics

by Nick Wilkinson, Matthias Klaes ...

The third edition of this successful textbook introduces students to behavioral economics. Offers a critical examination of the latest literature, research, developments and debates in the field by discussing topics such as evolutionary psychology and neuroscience. Contains a wealth of case studies, examples and review questions. ... Read more

$65.94 CAD

The third edition of this successful textbook introduces students to behavioral economics. Offers a critical examination of the latest literature, research, developments and debates in the field by discussing topics such as evolutionary psychology and neuroscience. Contains a wealth of case studies, examples and review questions.
... Read more
This Is Marketing

You Can't Be Seen Until You Learn to See

by Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

$12.99 CAD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Read more

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