This book integrates perspectives from conversation analysis (CA) and discursive psychology to shed light on doctor-patient communication in asynchronous web-based interactions through the lens of the discourse of comfort. While previous research has been done in this space on face-to-face encounters, this book seeks to bring further attention to comfort in online text interactions between doctors and patients, examining its capacity to convey emotional support, encourage “troubles-telling...

The global population is projected to exceed 9 billion by 2050, leading to imminent food shortages not only for the current but also future generations. Anticipated increases in appetite coming 50 years will pose significant challenges to food production. This demand will exert additional pressure on agriculture for the escalating need for food. On one hand, research indicates a 60% increase in food production is necessary to accommodate the projected 9 billion people, on the other hand, a...

Drawing on naturally occurring doctor– patient conversations in real- life medical consultations, this book analyzes the similarities and differences in doctor– patient communication and patient satisfaction between traditional Chinese medicine (TCM) and Western medicine (WM) practiced in China.Little research is available looking at WM being practiced in Asian countries, and misunderstanding about Eastern medicines such as TCM can result in unwarranted claims and suspicions. This ...

Key Facts has been specially written for students studying law. It is the essential revision tool for a broad range of law courses.The series is written and edited by an expert team of authors whose experience means they know exactly what is required in a revision aid. They include examiners, barristers and lecturers who have brought their expertise and knowledge to the series to make it user-friendly and accessible.Key features include: user-friendly layout and style; diag...

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can...

The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets ...

An updated guide to Canadian copyright law for an age of reckless infringementThis fourth edition of Canadian Copyright Law brings you the latest updates according to new Canadian legislation and international agreements. Copyright infringement has always been an invisible crime. Now with near-constant access to the Internet and the mainstream explosion of digital formats, copyright is one of the most important issues for creative professionals, consumers ...

For many knowledge-intensive or technology-based start-up companies, the professional management of intellectual property (IP) is critically important. In fact, IP may be the main asset by which the value of a young company is determined and on which decisions to invest in the company are based – and so IP needs to be considered very early in the planning process. The Commercialising Intellectual Property series of ebooks provides a detailed grounding for innovators and researchers. The fi...

Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work.

US Patent, Copyright, and Trademark Laws TABLE OF CONTENTS:Chapters: I. US Patent Law II. US Copyright Law III. US Trademark LawAppendix: Glossary of legal terms Glossary of legal terms in computer technology Glossary of patent legal concepts List of legal abbreviations List of 100 largest law firms globally List of 100 largest UK law firms List of top United States patent recipients List of people associated with patent law About and NavigationI. US Patent LawIntroduction: History Parts o...

Providing a comprehensive and systematic commentary on the nature of overlapping Intellectual Property rights and their place in practice, this book is a major contribution to the way that IP is understood. IP rights are mostly studied in isolation, yet in practice each of the legal categories created to protect IP rights will usually only provide partial legal coverage of the broader context in which such rights are actually created, used, and enforced. Consequently, often multiple IP rig...

Unlocking Legal Learning is an essential textbook for undergraduate students new to legal study. By explaining the different fields of this intricate subject and helping you to develop the skills to engage with it successfully, Unlocking Legal Learning will provide you with an essential foundation for your studies and future career. This third edition is fully up-to-date and incorporates new styles of assessment and learning resources.Support for your studies in Unlocking Legal Lea...