In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the ass...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.Learn the proven, human-centered process for sparking true innovation:...

What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?  A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and turning knowledge into action in ways that were unimaginable even a decade ago. ...

"Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out." —Steven Johnson, New York Times–bestselling author of The Infernal MachineA groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," the authors' term for the technology-based peer communities that are transforming th...

GETTING INTO BUSINESS SCHOOL is based on a simple but powerful observation: Applicants who apply successfully to business school master a finite number of the most important application skills and strategies. What are these skills and strategies? The answer to this question is the basis of this book. Readers will find 100 easy-to-follow tips and a complete range of sample documents, including 50-plus sample application essays covering all ten major MBA essays types, as well as exhibits hig...

The Volunteer Traveler’s Handbook guides new and veteran travelers through the challenges of finding, vetting, and choosing their ideal volunteer experience. Interested volunteers will find meaningful ways to give back to communities all over the world through first-hand stories, photos, and practical advice. The Volunteer Traveler's Handbooks is part of The Traveler's Handbook Series which also includes books on career break, food, luxury and solo travel. The Volunteer Traveler’s Handbook...

"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-d...

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of...

Imagine designing the best company on earth to work for . . .What would that company be like? How would you build and sustain it? As a leader, you need to know. In the past, businesses made people conform to the organization’s needs. But the old paradigm has shifted. Now leaders must transform their organizations so that they attract the right people, keep them, and inspire them to do their best work. How do you create a culture people want to belong to?In ...

An essential career guide for every Asian American—and all their co-workers and managers—that explains how traditional Asian cultural values are at odds with Western corporate culture.Leading Asian American career coach and advocate Jane Hyun explains that the lack of Asian Americans in executive suite positions is brought about by a combination of Asian cultures and traditions strait-jacketing Asian Americans in the workplace, and how the group’s lack of vocal aff...

The USA and Canada welcomes every year significant numbers of immigrant professionals who have high levels of formal education (Bachelors, Masters and Ph.D.) as well as extensive experience; yet a significant fraction of these immigrants are unemployed or underemployed. The purpose of this book is to help US and Canadian organizations make full use of the significant human capital that immigrants represent. This book will help organizations: • Modify their recruitment and selection process...

An insightful, real-world look at the skills today's global leadership demandsLeading Across Borders is the leadership guide for the new business environment. The world's economic center of gravity is shifting at a rapid pace – huge emerging economies have already emerged. As businesses operate in an increasingly global context, the most successful leaders are able to see through the eyes of others and to hear the voices of customers and colleagues from ar...