Everyone’s asking: “How do we use AI in marketing?”But that’s not the question anymore. The real question is: “What happens when AI breaks your brand, your tone, your trust — and no one notices until it’s too late?”Because that’s where the damage is done. Quietly. At scale. One off-brand headline. One flat blog. One sketchy prompt. Until suddenly, your content still works — but it doesn’t feel like you anymore. The tools didn’t fai...

Residential Child Care draws on the latest research to offer guidance for developing best practice, policy and improved outcomes for children and young people.Contributors examine important aspects of residential care work, and address the concerns about the poor outcomes for young people leaving care and the role of residential child care as a positive choice within the range of care services. Key issues addressed include promoting well-being and development for young people; tack...

In November 1975, the German Marshall Fund of the United States agreed to support a proposal from the International Council for the Quality of Working Life for study of 'cross-cultural com munication' on developments associated with the quality of work ing life -a shared interest of the fund and the council. In early 1976 the council invited four action researchers, each from a major language area in Europe Andreas Alioth, Switzerland and Germany; Max Elden, Norway and Sweden; Oscar Ortsma...

There is a large body of shared knowledge between the study of Organizational Behaviour and Human Resource Management but despite the crossover, they are often treated as very distinct disciplines. Written by a team of experts across both fields, Organizational Behaviour bridges the gap between OB and HRM, with an emphasis on inter-cultural and cross-cultural perspectives of organizational development, talent management, and leadership. Through a critical analysis...

The voluntary nonprofit sector is now involved in all aspects of people's lives. The management of such organizations has never been of more interest than it is now, and the sector as a whole is in a period of great change. Well-meaning amateurs are being replaced by highly committed and professional leaders, and one in every six employees in the service sector is now working in the voluntary sector. In this shifting climate, this enlightening book questions whether voluntary organizations...

Tjaco Walvisis a partner at THEY, a brand management consulting firm based in Amsterdam, the Netherlands. Previously, he was a strategy and research director with BBDO. Tjaco is a leading expert on brand strategy issues, including brand positioning, extensions, portfolio management and location branding. He has worked with boards and marketing executives of companies like Amsterdam Airport Schiphol, DaimlerChrysler, Dorito’s, Getronics, Mars, McKinsey & Company, Nutricia, ...

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne

Please note: this title will publish in January 2012.This textbook explores the policies and practices employed in the management of people working in the tourism, hospitality and events industries.It considers the nature of these industries and the varied approaches that organizations take with the handling of matters such as recruitment, health and welfare and remuneration. This book is enriched with topical case studies that describe and...

This exciting new text fills the gap in the management literature on organizational change. It presents a balanced view, which raises questions about the imperative of change, who’s interests are being served, how change programmes impact on employees and why organizations continually engage in such programmes. It gives readers a comprehensive history of:change management literaturetypes of change techniques over time (i.e. TQM, BPR, Balanced Scorecard, Six Sigma, e...

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying f...

Research for Development offers a comprehensive guide to commissioning, managing and undertaking research in development work. It serves both as a practical reference manual and an indispensable learning tool.Divided into three parts, the book provides a complete overview of the research process spanning:- the uses, planning and management of research- reviewing existing evidence- learning development research skills- choosing research metho...

This unique addition to the Success in Research series addresses the importance of understanding and achieving impact for the purposes of gaining research funding and reporting achieved impact for the Research Excellence Framework (REF).The book includes contributions from researchers and researcher developers who feel that impact is ill-defined and poorly understood despite its prevalence in policy documents, websites and institutional activities. This succinct and cohesive text d...