Executives are waking up to unprecedented levels of disruption. They’re facing new challenges from all angles that threaten the very viability of their organizations. Whether it's disruption from agile competitors, increased regulations, changes in consumer tastes, or the ongoing development of new technologies, you can expect change to be happening everywhere.Making New Mistakes is the go-to book for leaders in need of guidance on how to handle these disruptive events. It...

Compete in the digital world with pragmatic strategies for successDigital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating sys...

“This book offers real hope, inspiration, and practical advice about how to help all of our children move through and beyond perceived threats and betrayals that may otherwise leave them feeling overlooked, outcast, and afraid.” —From the Foreword by Mary Benson McMullen, Indiana University, BloomingtonLearn how to navigate the challenging terrain of connecting with a child who is deeply afraid, angry, and/or sad.F...

Executives are waking up to unprecedented levels of disruption. They’re facing new challenges from all angles that threaten the very viability of their organizations. Whether it's disruption from agile competitors, increased regulations, changes in consumer tastes, or the ongoing development of new technologies, you can expect change to be happening everywhere.Making New Mistakes is the go-to book for leaders in need of guidance on how to handle these disruptive events. It...

Compete in the digital world with pragmatic strategies for successDigital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organi...

MEET YOUR GOALS—ON TIME AND ON BUDGET.How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention?Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and captu...

Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any OrganizationThis is the definitive, realistic, actionable guide to starting fast with Scrum and agile–and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds of software organizations make Scrum and agile work.Succee...

The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small co...

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wis...

Even for the most organized person, managing a project can be a challenge. The Everything Project Management Book, 2nd Edition is the perfect resource to help you complete any type of job successfully and on time. This book is packed with tips for every stage of project management, from setting goals to evaluating the final results, and provides ways to:Monitor progress and evaluate resultsShift gears while maintaining flexibilityCut costs without...

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in a...