The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is even less advice available on how to create the all-important stream of great ideas (which is the...

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.

The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies

The selling secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Selling.Includes how to:• Pitch your product to meet the needs of your customer• Use body language to build rapport• Negotiate and close the deal• Make your customers keep coming back for more• Develop new business relationships

This book provides readers with tried-and-tested procedures for negotiating a top compensation package. Besides tips and techniques, the book also contains self-assessment tests for readers to verify how well they have grasped the essentials of negotiating skills.

A successful career move involves people matching their ideas, passions and goals to the needs of employers and vice versa. Full of practical examples of what works and what doesn't in the world of work, this book explains what employers need and how you can place yourself to deliver it. Whether you are looking for a new career or want to move to a different job, here you will find out how to know yourself, identify what you have to sell, structure your job search, target your CV, network ...

Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and advice on developing self-confidence and learning to work creatively.  There is no advantage in d...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Be a Brilliant Entrepreneur is a short, simple and to-the-point guide to getting your enterprise off the ground.. In just 96 pages, with help and advice from successful entrepreneurs, the reader will discover how to give fulfil their potential, maintain their passion and find success.

Managing projects just got easierThis book will help you come to grips with the basics of project management in a week. By the end of the week you will know your way through the process more clearly. For a start, you will have to consult your end users to work out their precise requirements. You will then need to work out the best way to deliver the required outputs, consider the size of the team you will need to meet those requirements and prepare a schedule for th...

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, practical language, this book takes you through how you can develop and susta...

Discover how to become an effective strategic thinkerSome people seem to achieve the best results, again and again. Is it luck? Or is it strategy?How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset.This hands-on guide tackles both the thinking and the doing, helping you develop a robust strategic plan. It offers a six-step framework that addresses key questions, including:

21st century organizations, across all sectors and of all types, have to cope with an international marketplace where change is frequent and customer expectations continue to rise. The work of business analysis professionals is crucial if organizations are to succeed and grow. If change programmes are to be successful, stakeholder engagement and situation analysis are vital, and to achieve this, senior business people need to display competence in a range of areas, not least of which inclu...