An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "da...

What will be the shape of global business in five years' time? 2020 Vision delivers cutting-edge insights from twenty industry leaders, sharing their current strategies and future plans to cope with the challenges presented in the twenty-first century.In 2020 Vision leading chairmen and senior executives of major multinationals set out their vision of what their markets, companies and strategy will look like in 2020, and how they will prepare for and adapt to long...

Tired of your ads not working? When buying advertising and marketing, do you hold your breath as you click the "buy now" button to place your order? You shouldn't have to.What if you have a tiny ad budget or none at all? Do you feel like you're wasting your time, energy, and money on commercials that get no response? You will learn how to fix your advertising - FAST.Tim Burt has 30,000+ (and counting) comm...

Notwithstanding the importance of modern technology, fieldwork remains vital, not least through helping to inspire and educate the next generation. Fieldwork has the ingredients of intellectual curiosity, passion, rigour and engagement with the outdoor world - to name just a few. You may be simply noting what you see around you, making detailed records, or carrying out an experiment; all of this and much more amounts to fieldwork. Being curious, you think about the world around you, and th...

As a Chinese proverb says 'The fish rots from the head' and so it is with businesses and other organisations - the buck starts and stops in the boardroom. This third edition of Bob Garratt's bestselling book that highlights the importance of effective corporate governance has been extensively updated following the corporate scandals of the early 2000s - Enron, WorldCom, Tyco - and the abysmal boardroom standards that the credit crunch and ensuing global financial crisis brought to light.

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.No company or organisation is immune to crisi...

Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot.This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews.It explains the things you really need to know about business, and will tell you:What the point of business isHow what happens in the economy affects real busi...

Running a Charity: Teach Yourself is the complete practical guide for anyone who is involved with setting up or running a charity. So whether you are a worker or colunteer in the third sector, a charity trustee, or are considering starting a charity yourself, this book will tell you everything you need to know, right from the beginning. It includes bang-up-to-date advice on charity registration and governance, proven tips for fund-raising and publicity, and practical insight into the day-t...

“AN IMMENSELY AFFIRMATIVE AND PRACTICAL GUIDE TO GETTING EMPLOYMENT IN AFRICA.” John Battersby, UK Country Manager, Brand South Africa Are you planning to work in Africa? Whether you want to accelerate your career, return home or experience working in a different continent, you need to get it right. This is a unique, step-by-step guide to working in the fastest growing continent in the world that offers invaluable advice on the African job market, the industries and profess...

Regulatory risk, whistleblowing, cyber attacks, supply chain threats, and more—the essential guide to dealing with corporate ArmageddonEssential reading for CEOs, directors, and senior managers, as well as business academics and investors, this is a topical and in-depth analysis of possible strategic responses to unexpected disasters that could be potentially fatal for companies. The headlines are full of stories of corporate disaster and scandal, and the kneejerk ...

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an internal or external crisis, now more than ever brands and organizations are...

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are ...