′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′- Hamish Pringle, Director General, IPA′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialist...

Enrich your software design skills and take a guided tour of the wild, vast, and untamed frontier that is JavaScript development. Especially useful for frontend developers, this revision includes specific chapters on React and VueJS, as well as an updated one on Angular. To help you get the most of your new skills, each chapter also has a "further reading" section.This book will serve as an introduction to both new and well established libraries and frameworks, such as Angular, Vue...

JavaScript Frameworks for Modern Web Devis your guide to the wild, vast, and untamed frontier that is JavaScript development.The JavaScript tooling landscape has grown and matured drastically in the past several years. This book will serve as an introduction to both new and well established libraries, frameworks, and utilities that have gained popular traction and support from seasoned developers. It covers tools applicable to the entire development stack, both client- and...

SMEs need to become more sustainable. To reach such a goal they also need to become more professional in their outlook and approach. In this way they may be able to deal with the instability, complexity, ambiguity and uncertainty of change; and to cope with the ever increasing pressures brought by change. After outlining what is meant by sustainability and professionalism, some strategies for how SME owner/managers might become more professional by focussing on the development of their own...

ASP.NET MVC insiders cover the latest updates to the technology in this popular Wrox referenceMVC 5 is the newest update to the popular Microsoft technology that enables you to build dynamic, data-driven websites. Like previous versions, this guide shows you step-by-step techniques on using MVC to best advantage, with plenty of practical tutorials to illustrate the concepts. It covers controllers, views, and models; forms and HTML helpers; data annotation and valid...

Go beyond traditional paper-and-pencil tests!The Common Core State Standards clearly define the skills students need for success in college and the 21st century workplace. The question is, how can you measure student mastery of skills like creativity, problem solving, and use of technology? Laura Greenstein demonstrates how teachers can teach and assess 21st century skills using authentic learning experiences and rigorous, varied assessment strategies. Bas...

"As someone who uses jQuery on a regular basis, it was surprising to discover how much of the library I’m not using. This book is indispensable for anyone who is serious about using jQuery for non-trivial applications." -- Raffaele Cecco, longtime developer of video games, including Cybernoid, Exolon, and StormlordjQuery is the "write less, do more" JavaScript library. Its powerful features and ease of use have made it the most popular client-side JavaScript framework for the Web. ...

For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today's highly competitive marketplace where many products l...

Prepare for the future of Microsoft automation with this no-nonsense guideWindows PowerShell 2 is the scripting language that enables automation within the Windows operating system. Packed with powerful new features, this latest version is complex, and Windows PowerShell 2 For Dummies is the perfect guide to help system administrators get up to speed.Written by a Microsoft MVP with direct access to the program managers and developers, this book covers every new fea...

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading experts in this field, provide students of corporate communication with a research-base...

The definitive guide to building JavaScript-based Web applications from server to browserNode.js, MongoDB, and AngularJS are three new web development technologies that together provide an easy to implement, fully integrated web development stack. Node.js is a leading server-side programming environment, MongoDB is the most popular NoSQL database, and AngularJS is quickly becoming the leading framework for MVC-based front-end development. Together they all...

Providing both practical advice, tools, and case examples, Employee Engagement translates best practices, ideas, and concepts into concrete and practical steps that will change the level of engagement in any organization.Explores the meaning of engagement and how engagement differs significantly from other important yet related concepts like satisfaction and commitmentDiscusses what it means to create a culture of engagementProvid...